A marketing strategy is a plan to combine the right combination of the 4 elements of the marketing mix for a product or service to achieve a particular marketing marketing objectives.

1. MARKETING
STRATEGY
MUDASSIR RAZA

2. Key takeaways:
Things to discuss:
Importance of the marketing mix in influencing consumer decisions
Recommending & Justifying a Marketing Strategy
Legal controls on Marketing
Growth potential of new markets in other countries

3. Marketing
Strategy
A marketing strategy is a plan to
combine the right combination of
the 4 elements of the marketing mix
for a product or service to achieve a
particular marketing marketing
objectives.

4. Importance of the marketing mix in influencing
consumer decisions

5. Recommending & Justifying a
Marketing Strategy
Marketing Budget02
Marketing Objective01 Target Market03
04 Balanced Marketing Mix

6. Legal Controls on Marketing
Weights and Measures
Trade Description
Sale of Goods
Supply of Goods and Services Act
Pricing Claims
The Consumer Contracts Regulations

7. Growth Potential of New
Markets In Other Countries
W

8. Higher Sales
Wider Choice of Location
Trade Barriers
Opportunities
Lack of Knowledge
Cultural Differences
Exchange Rate Changes
Import Restrictions
Increased risk of non-payment
Increased transport cost
Problems of entering
foreign markets

9. Methods to overcome the problems of entering
new markets abroad
Joint Ventures
Licensing
International Franchising
Localising Existing Brands

10. W
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