"How has marketing management changed in recent years ?" you can easily browse New marketing realities, relationship marketing, marketing mix etc. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 1[DEFINING MARKETING FOR THE 21ST CENTURY] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR

1. HOW HAS MARKETING MANAGEMENT
CHANGED IN RECENT YEARS ?

3. NEW MARKETING REALITIES
INFORMATION TECHNOLOGY
GLOBALIZATION
DEREGULATION
HEIGTENED COMPETITION
RETAILS TRANSFORMATION
CONSUMER BUYING POWER AND INFORMATION
CONSUMER PARTICPATION

4. COMPANY
ORIENTATION
TOWARD THE
MRKETPLACE

5. PRODUCTION CONCEPT
PRODUCT CONCEPT
CONSUMER PREFER PRODUCT THAT ARE WIDELY AVAILABLE AND INEXPENSIVE.
BUSINESS CONCENTRATED ON ACHIVENG HIGH PRODUCTION EFFICIENCY,
LOW COST AND MASS DISTRIBUTION.
USEFUL FOR MARKED EXPANDATION.



SUPPORT CONSUMER FAVOR, QUALITY, PERFORMANCE OR INNOVATIVE
FEATURE.


6. SELLING CONCEPT
MARKETING CONCEPT
USED MOSTLY FOR UNSOUGHT GOOD.
CUSTOMER CENTERED, SENSE AND RESPOND PHILOSOPHY.
THE JOB IS TO FIND RIGHT PRODUCT FOR YOUR CUSTOMER.
ITS GOAL IS BEING MORE EFFECTIVE THAN COMPETITORS IN CREATING,
DELIVERING,AND COMMUNICATING SUPERIOR VALUE TO YOUR TARGET
MARKET.


7. HOLISTIC MARKETING CONCEPT
IT ACKNOWLEDGE THAT EVERYTHING MATTERS IN MARKETING .

8. RELATIONSHIP MARKETING
RELATIONSHIP MARKETING AIMS
TO BUILD MUTUALLY SATISFYING
LONG TERM RELATIONSHIP WITH
KEY CONSTITUENTS IN ORDER TO
EARN AND RETAIN THEIR BUSINESS.

9. INTEGRATED MARKETING

10. INTERNAL MARKETING
AN ELEMENT OF HOLISTIC MARKETING,
IS THE TASK OF HIRING, TRAINING AND
MOTIVATING ABLE EMPLYEES WHO
WANT TO SERVE CUSTOMER WELL.

12. PERFORMANCE MARKETING
PERFORMANCE MARKETING REQUIRES
UNDERSTANDING THE FINANCIAL AND
NON-FINACIAL RETURNS TO BUSINESS
SOCIETY FROM MARKETING ACTIVITIES
PROGRAMS.


FINANCIAL ACCOUNTABILITY
SOCIAL RESPONSIBILITY MARKETING

13. 4 PS

14. MODERN MARKETING MANAGEMENT 4PS

15. New market realities
Company orientation toward marketplace
Relationship marketing
Integrated marketing
Performance marketing
Four P s

16. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search



Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net

17. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

18. THANK
YOU