Defining Market For the 21st Century

1. Defining Market For
The 21st Century
Rahee Hardaha

2. Major social forces have
created new marketing
Behaviors……
Today market place isn’t what it used to be
10 years ago.

3. Network Information Technology
 Accurate level of production
 Targeted Communication
 Relevant pricing

4. Globalization

5. Deregulation
Government policies of
deregulation and liberalization

6. Heightened Competition

7. Industry Convergence
New opportunities at
the intersection of two
or more industry

8. Retail Transformation

9. reduction in
the use of
intermediaries
between
producers and
consumers
Disintermediation

10. Consumer Buying Power
 Compare product price and
features and order online
 Collects information in depth
 Can draw out the offerings they
want
 More price and quality sensitive

11. Societal forces created new
set of Capabilities for
marketers
Today market place isn’t what it used to be
10 years ago.

12. Fuller and Richer Information
Markets
Sales channels
Competitors
Customers

13. Feed
information and
updates
Creating buzz
Ads and
coupons
Tapping into Social Media

14. Mobile Marketing
Location based Ad and
offers

15. Individually Differentiated goods

16. Improved Recruiting and Training

17. Better Internal communication

18. Created by Rahee Hardaha,IIT Delhi, during an internship
by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com