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How has Marketing
Management changed
in recent years?
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Marketplace has
changed..
Lets see
how..
Hello!
I am Jayden Smith
I am here because I love to give presentations.
You can find me at @username
Network Information
Technology
Leads to
better
PRODUCTION
COMMUNICATI
N &
PRICING
Transition headline
Let’s start with the first set of slides
1
Globalisation
Makes easier for
companies
to
MARKET IN
& consumers
to
BUY FROM
Deregulation
“
Energy deregulation will be the largest
transfer of wealth in history”
-Warren Buffet
◇ Here you have a list of items
◇ And some text
◇ But remember not to overload your slides with content
You audience will listen to you or read the content, but won’t
do both.
Hightened Competition
It raises
MARKETING
costs &
shrinks
PROFIT
margins
White
Is the color of milk and fresh
snow, the color produced by
the combination of all the
colors of the visible spectrum.
You can also
split your
content
Black
Is the color of coal, ebony, and
of outer space. It is the darkest
color, the result of the absence
of or complete absorption of
light.
Industry Convergence
New
opportunities
at
INTERSECTIO
of two
or more
Industries
Yellow
Is the color of gold,
butter and ripe lemons.
In the spectrum of visible
light, yellow is found
between green and
orange.
Blue
Is the colour of the clear
sky and the deep sea. It
is located between violet
and green on the optical
spectrum.
Red
Is the color of blood, and
because of this it has
historically been
associated with sacrifice,
danger and courage.
Retail Transformation
Transformatio
n into
ORGANISED
RETAIL CHAINS
&
E-
etc.
A picture is worth a
thousand words
A complex idea can be conveyed with just a
single still image, namely making it possible
to absorb large amounts of data quickly.
Disintermediatio
n
Intervention in
the
TRADITIONAL
flow of goods
through
DISTRIBUTION
CHANNELS
Want big
impact?
Use big image.
Gray
Use charts to explain your ideas
White Black
Consumer Buying
Power
And tables to
compare dataA B C
Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16
Maps
our office
Consumer Information
Information
about most
of
the products
is available
ONLINE
89,526,124Whoa! That’s a big number, aren’t you proud?
Consumer Participation
Have
participatio
n in
DESIGNING
& even
MARKETING
OFFERINGS
Thanks!
http://www.higheredlive.com/wp-content/uploads/2014/09/digital-tunnel-
wallpaper1.jpg
http://www.intelligent-aerospace.com/content/dam/avi/online-
articles/2012/11/shutterstock_globalization.jpg
http://www.networksasia.net/files/nwa/080513.jpg
http://www.publicpolicy.telefonica.com/blogs/wp-
content/uploads/2012/01/iStock_000018168079Large.jpg
http://www.fieldassignment.com/wp-content/uploads/2012/09/fresh-produce-farmers-
market.jpg
http://image.slidesharecdn.com/privatization-121208100603-
phpapp01/95/privatization-1-638.jpg?cb=1354961244
http://tweakyourbiz.com/marketing/files/shutterstock_128579003.jpg
http://dev.kitrx.com/wp-content/uploads/2011/10/crowdsource.jpg
REFERENCES
DISCLAIM
ER
Created by Animesh Agarwal,
IIT BHU, during an internship by
Prof. Sameer Mathur, IIM
Lucknow

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How has marketing management changed in recent years