Chapter 20 Marketing and Society: Social Responsibility  and Ethics PRINCIPLES OF MARKETING Eighth Edition Philip Kotler a...
Social Criticisms of Marketing High Prices Shoddy or  Unsafe Products Poor Service Deceptive Practices Planned Obsolescenc...
Marketing’s Impact on Society Too Few Social Goods False Wants and Too Much Materialism Too Much Political Power Cultural ...
Marketing’s Impact on Other Businesses Acquisitions of Competitors Marketing  Practices that  Create Barriers to Entry Unf...
Consumerism The Right to Be Safe The Right to Be Informed The Right to Be Heard The Right to Choose Basic Consumer Rights
Environmentalism Environmentalism Practice Product Stewardship Practice Pollution Prevention Have a  Sustainability Vision...
Enlightened Marketing Consumer-Oriented Marketing Innovative Marketing Value Marketing Sense-of-Mission Marketing Societal...
Societal Classification of Products Long-Run Consumer Benefit Low High Immediate Satisfaction High Low Salutary Products D...
Marketing Ethics Customer Service Pricing Distributor Relations General Code Product  Development  Advertising Standards C...
Principles For Public Policy Toward Marketing Key Principles for a Public Policy Toward Marketing Economic Efficiency Meet...
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4604460

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4604460

  1. 1. Chapter 20 Marketing and Society: Social Responsibility and Ethics PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong
  2. 2. Social Criticisms of Marketing High Prices Shoddy or Unsafe Products Poor Service Deceptive Practices Planned Obsolescence High Pressure Selling Marketing’s Impact on Individual Consumers
  3. 3. Marketing’s Impact on Society Too Few Social Goods False Wants and Too Much Materialism Too Much Political Power Cultural Pollution The Marketing Function is Accused by Society of Creating:
  4. 4. Marketing’s Impact on Other Businesses Acquisitions of Competitors Marketing Practices that Create Barriers to Entry Unfair Competitive Marketing Practices Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and Reduce Competition Through:
  5. 5. Consumerism The Right to Be Safe The Right to Be Informed The Right to Be Heard The Right to Choose Basic Consumer Rights
  6. 6. Environmentalism Environmentalism Practice Product Stewardship Practice Pollution Prevention Have a Sustainability Vision Adopt Designs for the Environment Plan for New Environmental Technologies
  7. 7. Enlightened Marketing Consumer-Oriented Marketing Innovative Marketing Value Marketing Sense-of-Mission Marketing Societal Marketing
  8. 8. Societal Classification of Products Long-Run Consumer Benefit Low High Immediate Satisfaction High Low Salutary Products Deficient Products Desirable Products Pleasing Products
  9. 9. Marketing Ethics Customer Service Pricing Distributor Relations General Code Product Development Advertising Standards Corporate Marketing Ethics Policies
  10. 10. Principles For Public Policy Toward Marketing Key Principles for a Public Policy Toward Marketing Economic Efficiency Meeting Basic Needs Innovation Curbing Potential Harm Consumer Education Consumer Protection Consumer and Producer Freedom

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