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How can goods marketers improve customer support services-

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Designing and Managing Services

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How can goods marketers improve customer support services-

  1. 1. how can goods marketers improve customer-support services?
  2. 2. Review Your Unique Selling Differential Determine your unique selling differential, which separates you from the competition and is the basis of your brand. Unique differential can be price, quality, quick delivery, warranty, customer service, features or the total combination of these.
  3. 3. Improve Quality Simplest ways to improve the value is to improve its quality. This can be achieved by using better materials or long lasting and economical manufacturing. Meeting with the staff, surveying customers and talking vendors and suppliers about how one can improve the quality.
  4. 4. Reduce Price To improve your value, decrease your price. This can be done by lowering the sales price, offering a discount on multiple purchases or offering a free product after a customer buys a specific number of products. For example, in exchange for a reduced price, the customers might need to buy in bulk, reduction in packaging, shipping and other transaction costs might help.
  5. 5. Increase Customer Service The product is more valuable to customers if they can use it with fewer problems or in multiple ways. This implies that the product value can be increased without without changing it or lowering the prices. This can be achieved by offering free customer support; providing a detailed frequently asked questions, area on the website; or extending the warranty period.
  6. 6. Thank You! Made by Sakshi Upadhyaya, RKGIT Ghaziabad, for internship under Prof. Sameer Mathur, IIM Lucknow.

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