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Customer value and the value chain

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Sameer Mathur
Sameer Mathur

effective marketing leads to higher customer value

Education
1 of 20
Customer value is the benefit that a customer will get from a product or service in comparison with its cost. Purchasing energy efficient light bulbs has a customer value of saving money on electricity costs.
Is marketing only about selling?
Marketing begins in the initiation phase! • Marketing actuates value creation and delivery.
The value chain effectively assists this process. The following illustration is an agri-value chain; we can see how the final value of the product is affected! Increasing value
A firm’s success largely depends upon the core business processes.
Companies nowadays outsource less critical resources and instead concentrate on the CORE COMPETENCIES • What are core competencies? • How does outsourcing helps?
Conclusion: • By adopting holistic marketing approach we can: 1. audit the value chain 2. maximize value creation 3. Improve the delivery process Thus improve CUSTOMER VALUE!
Disclaimer: This presentation was created by Raminder Singh, Thapar University under an internship by Prof. Mathur, IIM Lucknow. http://www.iiminternship.com/

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Customer value and the value chain

  • 1.
  • 2.
  • 3. Customer value is the benefit that a customer will get from a product or service in comparison with its cost. Purchasing energy efficient light bulbs has a customer value of saving money on electricity costs.
  • 4.
  • 5.
  • 6. Is marketing only about selling?
  • 7. Marketing begins in the initiation phase! • Marketing actuates value creation and delivery.
  • 8. The value chain effectively assists this process. The following illustration is an agri-value chain; we can see how the final value of the product is affected! Increasing value
  • 9.
  • 10. A firm’s success largely depends upon the core business processes.
  • 11. Companies nowadays outsource less critical resources and instead concentrate on the CORE COMPETENCIES • What are core competencies? • How does outsourcing helps?
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Conclusion: • By adopting holistic marketing approach we can: 1. audit the value chain 2. maximize value creation 3. Improve the delivery process Thus improve CUSTOMER VALUE!
  • 19.
  • 20. Disclaimer: This presentation was created by Raminder Singh, Thapar University under an internship by Prof. Mathur, IIM Lucknow. http://www.iiminternship.com/