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Marketing effects on customer value

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Sameer mathur
Sameer mathur
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MARKET AFFECTING CUSTOMER VALUE
MARKETING EFFECTS ON CUSTOMER VALUE THE VALUE DELIVERY PROCESS THE VALUE CHAIN CORE COMPETENCIES HOLISTICMARKETING ORIENTATION ROLE OF STRATEGIC PLANNING
VALUE DELIVERY PROCESS IT IS THE TRADITIONAL VIEW OF MARKETING WHICH WONT WORK IN ECONOMIES WITH DIFFERENT PEOPLE ASSESSING MARKET OPPURTUNITIES AND CUSTOMER VALUE CHOOSING THE VALUE INCLUDES CRITICAL DECISIONS PERTAINING TO SEGMENTING,TARGETING,POSTIONING AND BRANDING DESIGNING VALUE RELATED TO PRODUCT/SERVICES DELIVERING VALUE FOCUSSING ON DISTRIBUTION COMMUNICATING VALUE THROUGH INTEGRATED MARKETING COMMUNICATION
THE VALUE CHAIN IT IS A TOOL TO CREATE MORE CUSTOMER VALUE THE PROCESSES INCLUDE: THE MARKET SENSING PROCESS THE NEW OFFERING REALIZATION PROCESS THE CUSTOMER ACQUISITION PROCESS THE CUSTOMER RELATIONSHIP MANAGEMENT PROCESS THE FULFILLMENT MANAGEMENT PROCESS
CORE COMPETENCIES A CORE COMPETNCY IS FOCUSSING ON PRODUCT DESIGN AND DEVELOPMENT MARKETING IT HAS THREE CHARACTERISTICS: IT IS A SOURCE OF COMPETITIVE ADVANTAGE AND MAKES A SIGNIFICANT CONTRIBUTION TO PERCEIVED CUSTOMER BENEFITS IT HAS APPLICATIONS IN A WIDE VARIETY OF MARKETS IT IS DIFFICULT FOR COMPETITORS TO IMITATE
A HOLISTIC MARKETING ORIENTATION HOLISTIC MARKETERS SUCCEED BY MANAGING A SUPERIOR VALUE CHAIN THAT DELIVERS A HIGH LEVEL OF PRODUCT QUALITY,SERVICE,SPEED VALUE EXPLORATION- HOW A COMPANY IDENTIFIES NEW VALUE OPPURTUNITIES VALUE CREATIN- HOW A COMPANY EFFICIENTLY CREATES MORE PROMISING A NEW VALYE OFFERINGS VALUE DELIVERY-HOW A COMPANY USES ITS CAPABILITIES AND INFRASTRUCTURE TO DELIVER THE NEW VALUE OFFERINGS MORE EFFICIENTLY
STRATEGIC PLANNING IT’S THE MANAGERIAL PROCESS DEVELOPING AND MAINTAINING A VIABLE FIT BETWEEN THE ORGANIZATIONS OBJECTIVES, SKILLS, AND RESOURCES AND ITS CHANGING MARKET OPPURTUNITIES. THE AIM OF THIS IS TO SHAPE THE COMPANY’S BUSINESSES AND PRODUCTS SO THEY YIELD TARGET PROFITS AND GROWTH.
THUS CUSTOMER VALUE COMPLETELY DEPENDS ON THESE EFFECTS AND IF CONCERNED PROPERLY THE MARKETING CAN BE SUCCEDED. HAPPY CUSTOMERS IS STRATEGIC MARKETING
Marketing effects on customer value

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Marketing effects on customer value

  • 2. MARKETING EFFECTS ON CUSTOMER VALUE THE VALUE DELIVERY PROCESS THE VALUE CHAIN CORE COMPETENCIES HOLISTICMARKETING ORIENTATION ROLE OF STRATEGIC PLANNING
  • 3. VALUE DELIVERY PROCESS IT IS THE TRADITIONAL VIEW OF MARKETING WHICH WONT WORK IN ECONOMIES WITH DIFFERENT PEOPLE ASSESSING MARKET OPPURTUNITIES AND CUSTOMER VALUE CHOOSING THE VALUE INCLUDES CRITICAL DECISIONS PERTAINING TO SEGMENTING,TARGETING,POSTIONING AND BRANDING DESIGNING VALUE RELATED TO PRODUCT/SERVICES DELIVERING VALUE FOCUSSING ON DISTRIBUTION COMMUNICATING VALUE THROUGH INTEGRATED MARKETING COMMUNICATION
  • 4. THE VALUE CHAIN IT IS A TOOL TO CREATE MORE CUSTOMER VALUE THE PROCESSES INCLUDE: THE MARKET SENSING PROCESS THE NEW OFFERING REALIZATION PROCESS THE CUSTOMER ACQUISITION PROCESS THE CUSTOMER RELATIONSHIP MANAGEMENT PROCESS THE FULFILLMENT MANAGEMENT PROCESS
  • 5. CORE COMPETENCIES A CORE COMPETNCY IS FOCUSSING ON PRODUCT DESIGN AND DEVELOPMENT MARKETING IT HAS THREE CHARACTERISTICS: IT IS A SOURCE OF COMPETITIVE ADVANTAGE AND MAKES A SIGNIFICANT CONTRIBUTION TO PERCEIVED CUSTOMER BENEFITS IT HAS APPLICATIONS IN A WIDE VARIETY OF MARKETS IT IS DIFFICULT FOR COMPETITORS TO IMITATE
  • 6. A HOLISTIC MARKETING ORIENTATION HOLISTIC MARKETERS SUCCEED BY MANAGING A SUPERIOR VALUE CHAIN THAT DELIVERS A HIGH LEVEL OF PRODUCT QUALITY,SERVICE,SPEED VALUE EXPLORATION- HOW A COMPANY IDENTIFIES NEW VALUE OPPURTUNITIES VALUE CREATIN- HOW A COMPANY EFFICIENTLY CREATES MORE PROMISING A NEW VALYE OFFERINGS VALUE DELIVERY-HOW A COMPANY USES ITS CAPABILITIES AND INFRASTRUCTURE TO DELIVER THE NEW VALUE OFFERINGS MORE EFFICIENTLY
  • 7. STRATEGIC PLANNING IT’S THE MANAGERIAL PROCESS DEVELOPING AND MAINTAINING A VIABLE FIT BETWEEN THE ORGANIZATIONS OBJECTIVES, SKILLS, AND RESOURCES AND ITS CHANGING MARKET OPPURTUNITIES. THE AIM OF THIS IS TO SHAPE THE COMPANY’S BUSINESSES AND PRODUCTS SO THEY YIELD TARGET PROFITS AND GROWTH.
  • 8. THUS CUSTOMER VALUE COMPLETELY DEPENDS ON THESE EFFECTS AND IF CONCERNED PROPERLY THE MARKETING CAN BE SUCCEDED. HAPPY CUSTOMERS IS STRATEGIC MARKETING