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HOW DOES MARKETING AFFECT THE CUSTOMER VALUE?

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Sameer Mathur
Sameer Mathur

HOW DOES MARKETING AFFECT THE CUSTOMER VALUE? BY JEET PAREKH IIT BHU

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HOW DOES MARKETING AFFECT CUSTOMER VALUE?
I’VE BEENTHROUGHA LOT (AND I’VE HAD MY MOMENTS)
The task of any businessIs to deliver Customer Value at a profit
Customer value is the satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them (don’t let anyone tell you different )
CUSTOMERSShould feel delighted with the product/service offered.
CHOOSINGTHEVALUE PROVIDINGTHEVALUE COMMUNICATINGTHEVALUE VALUE CREATION AND DELIVERY
WHAT IS VALUE CHAIN? enough to learn it
enough to teach it THE VALUE CHAIN PROPOSITIONS : A TOOL TO CREATE MORE CUSTOMER VALUE
BUSINESSPROCESSES MARKET SENSING PROCESS
BUSINESSPROCESSES MARKET SENSING PROCESS NEWOFFERINGREALIZATIONPROCESS
BUSINESSPROCESSES MARKET SENSING PROCESS NEWOFFERINGREALIZATIONPROCESS CUSTOMER ACQUISITONPROCESS
BUSINESSPROCESSES MARKET SENSING PROCESS NEWOFFERINGREALIZATIONPROCESS CUSTOMER ACQUISITONPROCESS GENERAL MANAGEMENT
CORE COMPETENCIES
Source of Competitive Advantage Should make significant contribution to CPV
DIFFCULT TO IMMITATEyou deserve it
WIDE VARIETY OF APPLICATIONS LIKE THIS (MATHS)
HOW TO MAXIMISEIT?must support what you’re doing
(RE)DEFINE THE BIG IDEA
(RE)SHAPE THE BUSINESS SCOPE
(RE)POSITIOING THE BRAND
YOUR1ST DUTYASAMARKETER HOLISTIC MARKETING AND CUSTOMER VALUE
HOLISTIC MARKETING SEES ITSELF AS VALUE INTEGRATING VALUE EXPLORATION , VALUE CREATION AND VALUE DELIVERY ACTVITIES WITH THE PURPOSE OF BUIDLIND LONG TERM , MUTUALLY SATISFYING RELATIONSHIP AND PROSPERITY AMONG STAKE HOLDERS.
ASSESS THE AVAILABLE
BECOMEAMASTER TIME MANAGER it’s your most precious resource OFFER NEW PRODUCTS
DELIVER EFFICIENTLY
YOU ARETAKING RISKS NOT CRASHING CARS be smart ADDING CUSTOMER VALUE WITH THE HELP OF HOLISTIC MARKETING
INNOVATE TO CREATE INNOVATE TO CREATE
HIREFORINTELLIGENCE NOTSKILLS anything can be learned. if you can think.

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