The document discusses four important strategic planning activities at different levels of an organization: 1) defining the corporate mission, 2) establishing strategic business units to identify competitors, plan for the company, and be responsible for profit performance, 3) assigning resources to each strategic business unit, and 4) assessing growth opportunities. It also discusses analyzing opportunities and threats through a SWOT analysis of the external and internal environments, formulating strategies of overall cost leadership, differentiation, or focus, and taking feedback in the strategic planning process.

1. Strategic planning at
different levels of an
organization!

3. 4 important Planning activities:
 Defining the corporate Mission

4. 4 important Planning activities:
 Defining the corporate Mission
 Establishing Strategic Business Unit

5. 4 important Planning activities:
 Defining the corporate Mission
 Establishing Strategic Business Unit :
This is a Unit that-
 identifies Competitors
 Planning for the rest of the company
 Responsible for profit performance.

6. 4 important Planning activities:
 Defining the corporate Mission
 Establishing Strategic Business Unit (SBU)
 Assigning resources to each SBU

7. 4 important Planning activities:
 Defining the corporate Mission
 Establishing Strategic Business Unit (SBU)
 Assigning resources to each SBU
 Assessing growth opportunities.

8. SWOT Analysis

10. External Environment
•Opportunities and threats
Internal Environment
•Strengths and Weaknesses

11.  Good marketing is the art of finding,
developing and profiting

12. Sectors where a marketer can spot
opportunities:

13.  Offer Things which are in shortage.
 Supply superior quality of existing
products.
 New product and services

14.  Making Buying process move convenient or efficient
 Can provide more information and advice.
 Can offer a faster product delivery or services.
 Can offer a product at the lowest price.

15. .. Market Opportunity Analysis
[MOA]
To evaluate opportunities, carry out..

16. Carefully monitor threats
Environmental threat is beyond control.

17.  Environmental Threat is a challenge posed by an
unfavorable trend, in the absence of defensive action,
would lead to lower sales or profits.

18. Strengths and Weaknesses

19.  Learn from your own Mistakes!
 Find your Strengths
take advantage of them!

20. Checklist useful for analyzing
Strengths/Weaknesses.

21. Set your GOALS!

22.  Goals should be REALISIC.
 Objectives must be CONSISTENT.
 Sort from MOST important to LEAST
important.
 Keep the objectives QUANTITATIVE.

23. Strategy Formulation!

24. • Achieve the lowest production and
distribution costs to win the
market shares.
Overall cost
leadership
• Attempt to differentiate the
offerings by offering superior
quality and/or valuable product
features.
Differentiation
• Target a specific market so as to
develop a competitive advantage.
Focus

25. Take a
Feedback

26. -Rutuja Ganoje
Thank you!
Under the guidance of Prof. Sameer Mathur, IIMLucknow
(internship)