Vistaprint has created a set of agile values and principles for our Marekting and Creatives teams derived from the Agile Marketing Manifesto. They are included in this presentation.

1. Agile Is:
A set of Values and Principles
Nothing more
Nothing less
…focused on the delivery of value to the customer
Agile Marketing is a similar set of Values and
Principles that are specific to Marketing

2. • Derived from the Agile Marketing Manifesto
– See: http://agilemarketingmanifesto.org/
• Also included some of the values and principles
from the Agile Manifesto.
– See: http://www.agilemanifesto.org/

4. Vistaprint Agile Marketing Values

5. We are discovering better ways of creating value for our customers
and for our organizations through new approaches to marketing.
Through this work, we have come to value:
1. Customer success over internal KPIs (Key Performance
Indicators)
2. Validated learning over opinions and conventions
3. Frequent iterative experiments over big bang introductions
4. Collaboration over silos and hierarchy
5. Responding to change over following a plan

6. Vistaprint Agile Marketing Principles

7. Our highest priority is to deliver
valuable products, messages and
experiences to the customer
early and often.

8. We welcome and plan for change
because the ability to respond
quickly is a source of
competitive advantage.

9. Deliver marketing frequently and
shorten the timescale
continuously.

10. Great marketing requires
frequent collaboration with
business, creative, and
technology people.

11. Build marketing programs
around motivated individuals,
give them the environment
and support they need, and
trust them to get the job done.

12. Validated learning is the primary
measure of progress.

13. Sustainable marketing requires a
constant pace and pipeline.

14. The only failure
is the failure to learn.

15. Continuous attention to
marketing fundamentals and
excellence in execution enhances
agility.

16. Simplicity,
the art of maximizing the
amount of work not done,
is essential.

17. The best strategies, campaigns and
designs emerge from
self-organizing teams.

18. Agile processes should promote a
sustainable workload.
All participants should be able
to maintain a constant pace
indefinitely.

19. At regular intervals, the team
reflects on how to become more
effective, then tunes and
adjusts its behavior accordingly.