Marketing involves identifying and meeting human and social needs through the creation, communication, delivery and exchange of offerings. Marketing covers a wide scope including goods, services, events, experiences, persons, places, properties, organizations, information and ideas. Goods include physical products like cars and electronics as well as services from various industries. Events range from trade shows to major sporting competitions. Experiences include amusement parks and theme restaurants. Marketing of persons involves professionals like artists and physicians. Places can be entire cities, states or countries. Properties include real estate and financial assets. Organizations use marketing to build their image. The packaging and distribution of information and the basic ideas behind market offerings are also part of the scope of marketing.

1. What is the
scope of
Marketing?

2. Important Questions
✖ What is Marketing?
✖ What is Marketed?

3. 1.
What is Marketing?

4. Marketing is about
identifying and
meeting human and
social needs.

5. Marketing is the activity, set of institutions
and process for creating, communicating,
delivering and exchanging offerings that
have value for customers, clients, partners
and society at large.
-American
Marketing Association

6. 2.
What is Marketed?

7. Goods

8. PHYSICAL
GOODS
like
Cars, Trucks, TVs,
etc.

9. Services

10. Airlines, Hotels,
Car Rentals,
Bankers, Lawyers,
etc.

11. Events

12. From Major
Trade Shows
to the
Olympics and
World Cup..

13. Experiences

14. Like Amusement
parks, baseball
camps, theme-
based
restaurants, etc.

15. Persons

16. Artists,
Physicians,
CEOs, Lawyers,
and
other
professionals..

17. Places

18. Cities, States,
regions and
even
whole nations..

19. Properties

20. Exchange of
Real estate
or
Financial
property requires
marketing

21. Organizations

22. To help them build
a strong, favourable
and unique image in
society

23. Information

24. Production,
Packaging and
Distribution of
INFORMATION
involves marketing

25. Ideas

26. Every market
offering includes
a
BASIC IDEA

27. Thanks!

28. REFERENCES
http://www.renatoganoza.com/wp-content/uploads/2014/11/Online-Marketing-Expanding-
Value-In-Advertising-World.jpg
http://i.kinja-img.com/gawker-media/image/upload/s--2VMz4qK6--/19g67wrkcf94ajpg.jpg
http://www.xpuo.com/img/9566252473_762b840fbf.jpg
http://www.i-tecindia.com/images/services.jpg
http://static1.squarespace.com/static/533353a3e4b0429a548a8446/t/54a78bede4b057f9e
3964d76/1420266478889/lights_events_1366x768_68503.jpg?format=1500w
http://pad3.whstatic.com/images/thumb/e/e8/Become-a-Blues-Musician-Step-1.jpg/670px-
Become-a-Blues-Musician-Step-1.jpg
http://www.wsnewspublishers.com/wp-content/uploads/2015/03/urlQA.jpg
http://lighthouseinsights.in/wp-content/uploads/2012/01/Incredible_india.jpg
http://beyondvisual.co.uk/wp-content/uploads/12-Great-Slogans-Straplines-Image.4.jpeg

29. DISCLAIM
ER
Created by Animesh Agarwal,
IIT BHU, during an internship by
Prof. Sameer Mathur, IIM
Lucknow