Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers and society. It is a process by which individuals and groups obtain what they need through offering products and services. Anything of value can be marketed, including physical goods, services, ideas, experiences, organizations, and people. A marketer is someone who seeks a response from prospects, such as gaining attention, purchases, votes or donations. Markets consist of potential customers who have needs and wants and are willing to engage in exchange. There are various types of markets including consumer, business, global, and nonprofit markets.

1. SCOPE OF
MARKETING

2. What is Marketing ?
What is Marketed ?
Who markets ?

3. ,
“Marketing is the activity, set of institution,
and process for creating, communication,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large.”
What is Marketing ?

4. ,
“Marketing is a societal
Process by which individuals
and groups obtain what they
need and want through creating,
offering and freely exchanging
products and services of value
with others.”

5. What Is Marketed ?

8. Who Markets
A Marketer is someone who seeks a response
(attention, a purchase, a vote, a donation) from
another party, called the Prospect. If two parties
are seeking to sell something to each other, we
call them both marketers.

9. MARKETS
“Traditionally a market was a physical
place where buyers and sellers gathered
to buy and sell goods.”

10. “A market consists of all the
potential customers sharing
a particular need or want
who might be willing and
able to engage in exchange
to satisfy that need or want.”

11. Consumer Markets
Business Markets
Global Markets
Nonprofit and Governmental markets

12. What is Marketing
What is Marketed
Who Markets

13. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search



Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla

14. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

15. THANK
YOU