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Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Needs-based Segmentation Process
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object],Bases for Segmentation ,[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object],Patterns of Target Market Selection ,[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object]

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Identifying Market Segments and Selecting Target Markets

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