SlideShare a Scribd company logo

Identifying Market Segments and Selecting Target Markets

•Download as PPT, PDF•
•
S
Sumit Pradhan

Identifying Market Segments and Selecting Target Markets

Business
1 of 17
Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object]
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Needs-based Segmentation Process
Using Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting Consumer Markets ,[object Object],[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object],Bases for Segmentation ,[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object],Patterns of Target Market Selection ,[object Object]
Market Targeting Strategies ,[object Object],[object Object],[object Object],[object Object]

Recommended

Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Choudhry Asad
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
sharpchen
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
KoichiTachiya
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targets
KiritKene
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
Mehmet Cihangir
 
Target market
Target marketTarget market
Target market
Kaoutar Ihssane
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targets
Nishant Agrawal
 

Recommended

Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Choudhry Asad
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
sharpchen
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
KoichiTachiya
 
Identifying market segments & targets
Identifying market segments & targetsIdentifying market segments & targets
Identifying market segments & targets
KiritKene
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
Mehmet Cihangir
 
Target market
Target marketTarget market
Target market
Kaoutar Ihssane
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targets
Nishant Agrawal
 
Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
Asia Pacific Marketing Institute
 
Developing merchandising plan
Developing merchandising planDeveloping merchandising plan
Developing merchandising plan
Tribhuvan University
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
Abhijith R
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
Mehmet Cihangir
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
Hisham Salah, MBA, PMD
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
JeVaughn Ferguson
 
What constitutes good marketing research
What constitutes good marketing research What constitutes good marketing research
What constitutes good marketing research
Sameer Mathur
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Arjun Parekh
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Choudhry Asad
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
Nishant Agrawal
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
 
Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior
STEP Skills Development Foundation
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior
Mehmet Cihangir
 
Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation
Mahmudul Hasan
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
Shreya Bhargava
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
Ph.D (c) Turan Suleymanov
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
Aabhas Rastogi
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
ajithsrc
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing Management
PeleZain
 
Retail Strategy
Retail StrategyRetail Strategy
Retail Strategy
Welingkar Institute of Management Development & Research (WeSchool)
 
STP.pptx
STP.pptxSTP.pptx
STP.pptx
karthigeyanl
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
JeVaughn Ferguson
 

More Related Content

What's hot

Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
JeVaughn Ferguson
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
Aabhas Rastogi
 

What's hot (20)

Introduction to Marketing Research
Introduction to Marketing ResearchIntroduction to Marketing Research
Introduction to Marketing Research
 
Developing merchandising plan
Developing merchandising planDeveloping merchandising plan
Developing merchandising plan
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
What constitutes good marketing research
What constitutes good marketing research What constitutes good marketing research
What constitutes good marketing research
 
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market SegmentationMarketing Management - Industrial Market Segmentation OR B2B Market Segmentation
Marketing Management - Industrial Market Segmentation OR B2B Market Segmentation
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
 
Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior
 
Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing Management
 
Retail Strategy
Retail StrategyRetail Strategy
Retail Strategy
 

Similar to Identifying Market Segments and Selecting Target Markets

Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
JeVaughn Ferguson
 
Marketing Management Session 6
Marketing Management Session 6Marketing Management Session 6
Marketing Management Session 6
Harish Lunani
 
marketing (BBA)
marketing (BBA)marketing (BBA)
marketing (BBA)
Ravi Anand
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07
Alwyn Lau
 

Similar to Identifying Market Segments and Selecting Target Markets (20)

STP.pptx
STP.pptxSTP.pptx
STP.pptx
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
2011.07 marketing
2011.07 marketing2011.07 marketing
2011.07 marketing
 
Kotler pom13e instructor_07
Kotler pom13e instructor_07Kotler pom13e instructor_07
Kotler pom13e instructor_07
 
Market segment analysis
Market segment analysisMarket segment analysis
Market segment analysis
 
Marketing MGMT Chap 8
Marketing MGMT Chap 8Marketing MGMT Chap 8
Marketing MGMT Chap 8
 
Segmentation
SegmentationSegmentation
Segmentation
 
Marketing Management Session 6
Marketing Management Session 6Marketing Management Session 6
Marketing Management Session 6
 
Ch 10
Ch 10Ch 10
Ch 10
 
marketing (BBA)
marketing (BBA)marketing (BBA)
marketing (BBA)
 
Market segmentation ppt file
Market segmentation ppt fileMarket segmentation ppt file
Market segmentation ppt file
 
Ways in which a company can divide the market into segments.
Ways in which a company can divide the market into segments.Ways in which a company can divide the market into segments.
Ways in which a company can divide the market into segments.
 
Ad session4
Ad session4Ad session4
Ad session4
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07
 
Segmentation, targeting, and positioning
Segmentation, targeting, and positioningSegmentation, targeting, and positioning
Segmentation, targeting, and positioning
 
Market segmentation,Target Marketing, Market Positioning
Market segmentation,Target Marketing, Market PositioningMarket segmentation,Target Marketing, Market Positioning
Market segmentation,Target Marketing, Market Positioning
 
Marketing Segmentation, Targeting, & Positioning
Marketing Segmentation, Targeting, & PositioningMarketing Segmentation, Targeting, & Positioning
Marketing Segmentation, Targeting, & Positioning
 
Advance Marketing
Advance MarketingAdvance Marketing
Advance Marketing
 
Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.Chapter three presentation - Market Segmentation ppt.
Chapter three presentation - Market Segmentation ppt.
 
Identifying market segments and targets
Identifying market segments and targetsIdentifying market segments and targets
Identifying market segments and targets
 

More from Sumit Pradhan

More from Sumit Pradhan (16)

Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing Channels
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and Programs
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing Services
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life Cycle
 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the Competition
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing Environment
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and Retention
 
Kotler02exs
Kotler02exsKotler02exs
Kotler02exs
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales Force
 

Recently uploaded

Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 

Recently uploaded (20)

Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 

Identifying Market Segments and Selecting Target Markets

  • 1. Chapter 9 Identifying Market Segments and Selecting Target Markets PowerPoint by Karen E. James Louisiana State University - Shreveport
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.