2. Q - BACKGROUND
• First published in 1986.
• Founded by Mark Ellen and David Hepworth
• Published monthly.
• Produced by the company Bauer Media Group.
• Editor is Andrew Harrison.
• Was originally called ‘Cue’ but then changed to ‘Q’ as Cue
sounded like a snooker name.
• Q radio launched a full service radio station in 2008.
• Magazine has a close relationship with the Glastonbury
Festival.

3. TARGET AUDIENCE FOR Q
Target Audience Social Class –
– aimed at middle class/upper
class as the
mature music
magazine can afford
lovers that like to be more
all types of expensive as the
genre of music. target audience is
older.
Gender – Cost – £3.99
both, male
and female. Attractions – Name of
popular artist are big
and bold. Also main
Age – Over 25’s image is of a popular
artist.

4. MASTHEAD MAIN COVER
FRONT COVER OF Q MAGAZINE
LINE MAIN IMAGE
MAIN IMAGE – is a close up of Florence Welch. She is a
Indie rock, art rock, baroque pop, psychedelic rock, and soul
artist. The facial expression she portrays is a shocked looked.
Her seductive look gives the cover sex appeal which would
attract readers , in particular women, would aspire to be
like her. The fiery colour of her hair adds a sense of vibrancy
to the cover which makes it attractive. Also the fiery colour
links to the type of genre she represents. Her bright green
eyes and blue eye makeup make them the focal point of the
front cover. The same colour blue has been used elsewhere
on the front cover which has kept the colour scheme similar.
MAIN COVER LINE – anchors the man image. This enables
the audience to identify who the main image is of. However
the name ‘Florence’ is not her full name. So this would imply
that he audience would be familiar with who she is. A pull
quote is used in the main cover line also. This gives an
insight into what the double page spread is going to be
about and allows the reader to get personal with the artist.
MASTHEAD – On every Q magazine cover the masthead is
COVER exactly the same. This is so that the audience can identify
LINES what magazine it is if they were to purchase it. Its kept in
the same position, the same font, size and colour. It is
placed in the top left hand third of the page. This is so that
in supermarkets and newsagents when its stacked on the
shelves it’ll be the first thing the reader will look at.
BARCODE - used on every magazine where the date and
price is also usually located.
COVER LINES - also tells the audience what else is featured
in the magazine. Used to entice the audience and makes
them feel like they’re getting more for their money.
BARCODE

5. MASTHEAD HEADING CONTENTS OF Q MAGAZINE
MASTHEAD – same masthead that is on the
front cover which keeps it consistent. Also
the issue number is to the bottom of the
IMAGES masthead so the reader knows what issue it
is.
SUB HEADING - in upper case which makes
them bold and stand out. Categorises
information which makes it easy for the
reader to see what’s on certain pages.
BRIEF HEADING - summarises the content on
SUB a certain page with the page number being in
HEADING
black.
IMAGES – adds interest to the page. Also the
images are arranged randomly on the page
which makes it quirky. The images give the
reader an insight into what the magazine will
contain The page number is put with the
image so the reader knows what to expect on
each page.
HEADING – tells the reader what edition the
magazine is and what year the magazine was
published.
BRIEF HEADING

6. DOUBLE PAGE SPREAD OF Q MAGAZINE
MAIN IMAGE CAPTION
MAIN
HEADING
BYLINE
COPY
SUB
HEADING
PAGE
NUMBER/DATE

7. DOUBLE PAGE SPREAD ANALYSIS
MAIN IMAGE – the main image is of Florence Welch. She’s dressed in a provocative dress with
heeled boots on. This gives the page sex appeal. This would appeal to the readers who are a fan of
Florence as she is represented in a way that women would aspire to be like. Also men would
appeal to this image as she is provocatively dressed so she is seen as attractive. The way in which
she is sat would also reinforce this suggestion. She is dressed in black which connotes she has a
sophisticated and smart look. Also it enables her to stand out from the page because the
background is white. Florence is sat on top of an American flag. This connotes that she is
dominating the USA with her music and that she has a big impact on the music industry. The word
USA that are behind her gives the reader an idea of what the article is going to be about.
SUB HEADING – summarises what the article is about. Florence Welch’s name is in a blue font
which emphasises that the article is about her.
PAGE NUMBER/DATE – the date and page number at the bottom left hand corner of the page.
COPY – A drop cap is used to start the article off. It takes up 7 lines. The article is organised into
columns which makes it neat and look professional.
MAIN HEADING – anchors the main image. The words ‘got the love’ are in a serif font which
makes it look formal. The word USA is in a san serif font which also makes the heading look
formal.
BYLINE – credit for the author and photographer. Placed by the side of the masthead for it to be
read.
CAPTION – which says Florence. This is often used for other articles in the magazine so it
distinguishes what artists are on what page.