R&B music video analysis

1. R&B
ANALYSIS OF R&B MUSIC VIDEOS

2. RIHANNA – BITCH BETTER HAVE MY MONEY
 Low pitch lighting
 Narrative – storyline
 Performance – lip syncing
 Use of close ups – voyeurism
 Provocative clothing/nudity – male gaze
 Use of fire, smoking and violence throughout the music video
 Use of wide shots
 Amplifying video content to match lyrics

3. BEYONCÉ - YONCE
 Low/high pitch lighting
 Women wearing provocative clothing – male gaze/voyeurism
 Use of close ups
 Blurred/distorted in images
 Dark/revealing clothing
 Striking make up
 Wide shots

4. CHRIS BROWN - LOYAL
 Close ups of the artist
 Performance – dancing and singing
 Women shown in revealing clothing – male gaze
 High pitch lighting – bright colours
 Camera pans around the dancers
 In the city
 Wearing a had
 Women behaving provocatively - voyeurism

5. DRAKE - HEADLINES
 Low pitch lighting
 Lip syncing
 Use of editing
 Abstract/performance music video
 Quick cuts
 Smoking, drinking alcohol
 Wearing dark clothing
 Close up of artist
 Wide shots