NS Hut is an ecommerce directory that aims to gather information on all Bangladeshi ecommerce entities in one centralized and interactive platform at nshut.com. There is a need for such a platform as shoppers currently cannot easily find all ecommerce sites. NS Hut will allow shoppers to search for products by category, keyword, or distance and rate/review sites. The vision is to make the ecommerce sector more transparent and help entrepreneurs. Key features will include responsive design, SEO tools, geo-location search, and analytics integration. The brand will position itself as a helpful "friend" to shoppers and entrepreneurs. Advertising will promote the message "Go Right, Get Right" through internet, print, and electronic

1. Welcome to the ROOT

2. Project Name:
Nshut.com

3. Introduction
NS Hut is an initiative to gather all
eCommerce entities' information
at a single platform in an
categorized and interactive way.
nshut.com is the result of this
initiative.

4. Some stats of Bangladesh
More than 3 million active Internet users
116 million Mobile subscribers
Current festival-based e-shopping volume is more than Tk.4 billion.
There are around 5-10 million Facebook accounts in Bangladesh.

5. eCommerce is the
biggest buzzword at this
moment in Bangladesh.

6. Need Gap in eCommerce sector
Shoppers can’t find all necessary eCommerce
sites for lack of proper marketing of start-ups &
minions or over marketing of demons.

7. Need Gap in eCommerce sector
There are no such complete directory where
shoppers can find all eCommerce entities’
information in a categorized and interactive way.

8. Need Gap in eCommerce sector
For lack of categorical list of eCommerce sites
buyers are loosing the benefits of shoppers’
window shopping psychology.

9. Core Thought
Creating an integrated
platform, where shoppers
can find all relevant
eCommerce websites
with-in a very few click.

10. The Solution
Launching of NS Hut, where shoppers can :
 Find Product category based list.
 Search by keyword, class and distance.
 Rate and review eCommerce sites.
 Share their experiences.
 Learn from the community
 . . . And many more.

11. Mission
Build a light-house for online
shoppers and a crowd place for
eCommerce entrepreneur.

12. Vision
Help to make eCommerce sector more transparent
and create a Level playing field for eCommerce
entrepreneurs.

13. Brand Positioning
Positioning is what the
customer believes about
your product’s value,
features, and benefits.

14. Brand Positioning
By Benefits:
Through
positioning we will
tell our visitors
how many benefits
they can get from
our website.

15. Brand Positioning
By Application:
The different features from the ordinary
directories. Use it’s unique lists or search with the
new generation search system.

16. Brand Positioning
By User:
Every one who wants to
get right information
from a “Single Place”
must have to visit here.

17. Brand Positioning
By Values:
We will also
position our
product on the
basis of
customer
values.

18. Features:  FULLY RESPONSIVE DESIGN
 GOOGLE FONTS
 SEO TOOLS
 GOOGLE RICH SNIPPETS
 GEOLOCATION SUPPORT IN KM AND MILES
 FRONTEND REGISTRATION FOR GUESTS
 GUESTS CAN ADMINISTER THEIR OWN LISTINGS
 ABILITY TO GET POINTER ON THE MAP FROM
ADDRESS
 CONTACT FORM ON LISTING DETAIL PAGE
 LISTING BY LOCATION OR CATEGORY
 AUTOMATIC DATA BACKUP
 GOOGLE ANALYTICS & GOOGLE MAPS
INTEGRATION
 AND MANY MORE…

19. Advertising Strategies
Position the product:
“Go Right, Get Right.“
Brand personality:
NS Hut’s brand personality will
be “Friend”.
It will base on an upscale,
character that people will
aspire to associate with

20. In The Media
Using the Internet:
Currently Delight Web based service and it will
have an internet asses and SEO & SMM is on
going to target and reach younger buyers, new
buyers.
Media Vehicle:
The print and electronic medium will also be
employed in an advertising campaign in a
regular basis.

21. You are not alone!

22. We are with you!
Hope you will with us!

23. Let us together serve the industry!