2. DANCE MUSIC VIDEOS:
TYPICAL CODES AND CONVENTIONS OF DANCE MUSIC VIDEOS
- The artist isn’t usually in the video, although this can change, an
example is Keisza – Hideaway
- The videos are usually performance or concept based
- Upbeat music
- Dance routines
- Fast paced editing
- Usually filmed in club/party settings
- Girls in skimpy costumes
- High key lighting
- Lots of close up shots of the artist/actor
- Summery locations such as the beach
- Alcohol and drugs are commonly seen in these videos
3. EXAMPLES OF DANCE
MUSIC VIDEOS
Keisza – Hideaway Duke Dumont – I Got U
Sia – Chandelier Disclosure white noise
4. R&B MUSIC VIDEOS:
TYPICAL CODES AND CONVENTIONS FOR R&B MUSIC VIDEOS
- Young and attractive women wearing hardly any clothes
- Big houses
- Expensive cars
- Expensive jewellery/clothes
- Men surrounded by women
- Designer clothing
- Extreme close ups of the artists/actors clothing
- Low angle shots looking up at the artist/actor
- Establishing shots of the setting
5. EXAMPLES OF R&B MUSIC VIDEOS
50 cent – candy shop Chris brown – new flame
Young money – we alright A$ap rocky – F**kin problems
6. ROCK MUSIC VIDEOS
TYPICAL CODES AND CONVENTIONS FOR ROCK MUSIC VIDEOS
- Black or dark clothing
- Messy style (messy hair etc.)
- Tattoos and piercings
- Dark makeup
- Often a rock band not solo artists
- Live performance
- Playing instruments
- Low key lighting
- Dark colours and tones
- Setting is usually a concert/gig
7. EXAMPLES OF ROCK MUSIC VIDEOS
Linkin park – new divide Guns N' Roses - Paradise City
Nirvana – smells like teen spirit System Of A Down - Chop Suey
8. HIP-HOP MUSIC VIDEOS
TYPICAL CODES AND CONVENTIONS FOR HIP-HOP MUSIC VIDEOS
- Low angle and close up shots
- Surrounded by women
- A large crowd
- Dancing people
- Expensive clothing
- Jewellery
- Club scenes
- Women in seductive clothing
- Dominant person/artist in the centre of the frame
- Link between lyrics and visuals
- Intertextuality references
9. EXAMPLES OF HIP HOP MUSIC VIDEOS
Eminem – the real slim shady Beyoncé ft jay z – crazy in love
Nicki minaj - anaconda Chris brown - loyal
