7. Our targeted customers is students who study nearby at the area.
We know that the customers that needs awesome services at a
reasonable price.
The market has seen growth in services such as restaurants and hotels
by 6% which has lead to an increase 5% this year and a forecast
growth of 6% in next year.
5%
Market Analysis
10. STRENGTH AND WEAKNESS
Hotel Maison Boutique
Strength
● Provide various themes of room
● Staffs are friendly and helpful
Weakness
● Area is still under development
● There’s no parking lot provided
● Hotel is quite far from monorail
11. Escape Room
Strength
● Provide different mysteries-solving rooms
● Has franchise all over the world
Weakness
● Price is quite high for students
● Facilities are hard to maintain
13. ★ Our rooms are decorated with horror themes ★ Our employees are dressed up as zombies
★ Customers can experience real life horror★ Provide services such as pulling pranks
17. Pricing
Prices of our hotel rooms :
● Standard room - RM150 per night
● Superior room - RM200 per night
● Deluxe room - RM250 per night
( Breakfast Included )
18. Advertising & Promotional Activities
Utilize Social Media to Engage Patrons Offer Deals Through Group Buying Platforms
26. Director of Sales & Marketing Department
Carry out the business development activities by operating ,researching and developing marketing
opportunities.
27. Director of Chief Engineer
● To ensure the project completion in an efficient manner
● Manage each phase of the installation, equipment maintenance or service development.
28. Resident Manager
● To operate the staffs
● Assure proper maintenance of the hotel and restaurants.
● Plan business strategies, market portfolios, pricing and open up new markets.
29. Controller
● To assist the finance & accounting information and also forms of tax
compliance needs
● Review & approve the budgets and projections needs
30. Human Resources Director
● To monitor the performances of the staffs
● To ensure that the staffs have a in term of a skills and experiences
● To train and develop the staffs to enhance their performance
● and make sure it achieve business aim
31. Director of Food and beverages
● Manage kitchen personnel and food planning in hotel & restaurant
● To serve to enhance and influence the overall guest experience
● create and maintain menus that satisfy customers.
35. Cost of Material and Human Resources
Items Cost (US$)
Start up expenses 50 mil
Material/Furniture 9.8 mil
Labor 8.9 mil
Machine 935,000
Marketing and advertising 10,000
Legal 3,000
TOTAL
69,648,000 mil
36. Sales Forecast
Year 1st year 2nd year 3rd year
Rooms $370000 $390000 $420000
Restaurant $150000 $190000 $210000
Total Sales $520000 $580000 $630000
37.
38. Months Profit
January 3500
February 24000
March 27000
April 19000
May 18000
June 15000
July 5000
August 6500
September 7900
October 9000
November 19000
December 25000
Forecasted Monthly Profit
39.
40. Forecasted Profit
Year 1st year 2nd year 3rd year
Sales $741,000 $915,000 $1,022,000
Expenses 200000 115000 122000
Net Profit
541000
800000 900000
