The module "Business Plan" of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The project "New Hotel Enterprise" (MTM IV edition) aims at the creation of a business plan for a new hotel structure located in one of the major Lombard provinces. The hotel will be a part of a Multi-functional Services Center, a new point of reference for the commercial activities and public administration of the city. The tutor of the project is Mr. Sergio Mancuso, Responsible for Tourism in TEH Ambrosetti.

1. Business Plan Under the guidance of: Dott. Sergio Mancuso Dott.ssa Simona Fontana Group: Michela Bertella Cristina D’Antoni Serena Fabiano Rossella Fedele Paola Mantovani Francesco Sammartano Hotel Network Enterprise Master in Tourism Management Università IULM Tel. +39 (0)2 891412815 website: www.mtm.iulm.it Mail: master.turismo@iulm.it

7. BERGAMO - P.le Guglielmo Marconi 0.8 Km city center O.O Km train station 5.3 km “Orio al Serio” Airport 12 Km motorway Milano-Brescia Hotel 4 Km Pompiniano bypass

10. VERONA - Via Gianfranco Fedrigoni – Via Basso Acquar Hotel 20 Km “Villafranca” Airport 0.9 Km train station 3 Km city center 7 Km Est ring road 6 Km motorway Brescia-Padova

13. MONZA - Via Gaetana Agnesi – Corso Milano 1.2 Km city center 20 Km motorway Milano-Brescia Hotel 0.5 Km train station

16. FIRENZE - Via Masaccio – Via degli Artisti 2.7 Km city center 21 Km motorway ‘Del sole’ Hotel 3 Km train station 9.5 Km “Vespucci” Airport

19. GENOVA - Piazza Nicolò Barabino 4.7 Km city center Hotel 6 Km motorway Milano-Genova 2.5 Km train station 4.5 Km “Colombo” Airport

24. INVESTMENT PLAN

25. HOTEL DATA (Start Up and Established Stage)

26. INCOME STATEMENT - Revenues 15.372.386 14.997.450 15.042.283 13.865.364 12.854.062 11.819.252 8.851.826 4.271.440 TOT. REV. 3,0% 3,0% 2,9% 3,1% 3,3% 3,6% 4,0% 4,3% % on Total revenues 465.184 453.838 442.769 433.839 429.240 429.240 352.590 183.960 Parking revenues 22,4% 22,4% 22,4% 22,3% 22,3% 22,2% 22,1% 21,9% % on Total revenues 3.436.732 3.352.909 3.366.793 3.098.068 2.864.999 2.627.487 1.956.595 933.482 Rest/Bar revenues 74,6% 74,6% 74,7% 74,5% 74,4% 74,1% 73,9% 73,8% % on Total revenues 11.470.470 11.190.702 11.232.721 10.333.457 9.559.823 8.762.525 6.542.642 3.153.998 Room revenues Revenues BG-FI-GE-MZ-VR BG-FI-GE-MZ-VR BG-FI-GE-MZ-VR BG-FI-GE-MZ-VR BG-FI-GE-MZ-VR BG-FI-GE-MZ-VR BG-FI-GE-MZ BG-FI Total investment 2017 2016 2015 2014 2013 2012 2011 2010

27. INCOME STATEMENT - Costs

28. INCOME STATEMENT – Operating Results

29. NETWORK REVALUATION

30. CONCLUSIONS After a detailed analysis of the Investment Plan and the Network Income Statement, we can conclude that the implementation of this project is sustainable and that the investment can be remunerated.

31. References: Comune di Bergamo Provincia di Bergamo Dedalonews Aeroporto di Bergamo Wikipedia Regione Lombardia Provincia di Monza Bergamo Congress Center Aica Comune di Genova Provincia di Verona Fiera di Genova Aerporto di Genova Comune di Verona Aeroporto di Verona Verona Fiere Comune di Firenze Firenze Fiera Monza e Brianza in Rete Brianzabusiness Google Maps Viamichelin Hotelmonza Bestwestern UNA Hotel Regione Veneto Trail Liguria NH Hotels Comune di Monza Regione Liguria