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The Evolving Travel Shopping Journey: Traveling & Sharing The Experience

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In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.

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The Evolving Travel Shopping Journey: Traveling & Sharing The Experience

  1. 1. Let Me Take A Selfie: Traveling & Sharing The Experience 1:05PM – 1:35PM ET #EvolvingTravel Ed St. Onge, President, Flip.to Charlie Osmond, Chief Tease, Triptease
  2. 2. Beyond The Booking Source: Google, 2016 | ReviewPro, 2015 | Phocuswright, 2016
  3. 3. Let Me Take A Selfie: Travel and Sharing The Experience Ed St. Onge President, Flip.to
  4. 4. Storytellers Modern technology has made us all storytellers. We share the highlights of everything we do.
  5. 5. A “shout-out” to the biggest disruptors in travel marketing
  6. 6. It hasn’t all been upside…
  7. 7. The evolution of our travel stories THEN NOW
  8. 8. A post shared only 3 times reaches over 10,000 people. A single person can have massive reach
  9. 9. Awesome Opportunity for Hotels
  10. 10. THE SHORES OUTDOORS PHOTO CONTEST SEP 11 - DEC 29, 2015
  11. 11. The last 3 months of advocacy: 375,000+ potential guests reached 6 year follower-base
  12. 12. Storytellers are an effective way to avoid competing on marketing spend with the big players
  13. 13. Edward St. Onge • President • http://flip.to Stories travel Your guests have incredible stories to tell, and huge global audiences who are listening. Make their stories an integral part of your story, and turn meaningful moments into measurable ROI.
  14. 14. Let Me Take A Selfie Charlie Osmond Chief Tease, Triptease
  15. 15. Industry leaders? “Investing in social media is wasted money” Glenn Fogel, Head of Strategy, Priceline “It did not move the needle” Steve Kaufer, CEO Tripadvisor
  16. 16. Social can drive awareness Research by Consumer Pulse Research & EvaluationAwareness Purchase decision
  17. 17. Social proof
  18. 18. Social web The best ROI from Facebook?
  19. 19. Using social to increase bookings Charlie Osmond Chief Tease, Triptease 1. Gather reviews (social proof) 2. Custom audiences
  20. 20. David Chestler EVP Global Enterprise Sales & Business Development, SiteMinder www.siteminder.com Ed St. Onge President, Flip.to www.flip.to Charlie Osmond Chief Tease, Triptease www.triptease.com Joey Egan VP, Marketing, Leonardo www.leonardo.com
  21. 21. Connect With Us Charlie Osmond Chief Tease, Triptease www.triptease.com charlie@triptease.com linkedin.com/in/charlieo @cosmond Chris Blaine VP, Sales & Account Management, Sojern www.sojern.com chris.blaine@sojern.com linkedin.com/in/clblaine @sojern David Chestler EVP Global Enterprise Sales & Business Development, SiteMinder www.siteminder.com david.chestler@siteminder.com linkedin.com/in/davidchestler @dchestler Ed St. Onge President, Flip.to www.flip.to estonge@flip.to linkedin.com/in/edward-st-onge-7b53735 @EdwardStOnge Ellis Connolly Chief Revenue Officer, TrustYou www.trustyou.com ellis.connolly@trustyou.com linkedin.com/in/ellisconnolly @ellis_connolly Joey Egan VP, Marketing, Leonardo www.leonardo.com joey.egan@leonardo.com linkedin.com/in/joey-egan-1017621 @joeyegan
  22. 22. Slide deck & recordings will be shared with you next week. Upcoming webinar: “Hotel Marketing Trends for 2017” - Thursday, November 17 (11AM ET). Details coming to your inbox soon. We value your feedback! Please complete the exit survey.

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