14. Output
How’s the plan going?
Picture: http://www.flickr.com/photos/topekalibrary/3513847230/
15. Is all the activity creating the
desired outputs?
(This is actual outreach data from an email from our head of outreach)
Total Hours Spent As Team: 24.75
Total Sites Reached Out to: 63
Total Responses: 36
Response Rate: 57%
Number of Successes: 18
Rate of Success: 50%
16. Results
How much money have we made?
Picture: http://www.flickr.com/photos/59937401@N07/5929622407/
17. Get as close to the money as
you can
(that’s really the others’ presentations)
Unique
Source/Medium Revenue
Visitors
google / organic 13,279 $42,910.90
(direct) / (none) 9,487 $18,149.00
18. Oh, and show what’s holding
you up
(excerpt from a real email from a PR company we worked with)
Note: WC provided additional editorial content for BBC online
feature – chasing next steps from journalist
Action: Metro interview to be re-scheduled ASAP – LG
continuing to liaise with journalist
Note: WC provided content for first Bnet feature
Action: WC to provide summary paragraph for end / LG to
forward to journalist – ASAP