Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012

105,432 views

Published on

Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!

And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!

How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!

And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.

In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Published in: Technology, Business
  • Hello! I have searched hard to find a reliable and best research paper writing service and finally i got a good option for my needs as ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You can hardly find a student who enjoys writing a college papers. Among all the other tasks they get assigned in college, writing essays is one of the most difficult assignments. Fortunately for students, there are many offers nowadays which help to make this process easier. The best service which can help you is ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very nice tips on this. In case you need help on any kind of academic writing visit website ⇒ www.WritePaper.info ⇐ and place your order
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Grab 16,000 woodworking plans here (Open Now) 》》》 https://t.cn/A62Ye5eM
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Followed your plans to a "T" and now I'm happy to say l'm a proud owner of a 10x15 shed. Thanks mate!! ➢➢➢ https://t.cn/A62Ygslz
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012

  1. Jonathon ColmanPrincipal Experience Architect REI: www.REI.com Twitter @jcolman
  2. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/527412927/
  3. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/376060111/
  4. © Google: http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html © Google: http://insidesearch.blogspot.com/2012/06/search-quality-highlights-39-changes.html
  5. What should TAKE OVER we do today? THE WORLD!© Girl With Butterfly Wings: http://www.flickr.com/photos/girlwithbutterflywings/5345704717/
  6. © Lanoba Blog: http://www.lanoba.com/blog/keyword-not-provided-in-google-analytics/
  7. © Sean MacEntee: http://www.flickr.com/photos/smemon/7118761213/
  8. © KEXINO: http://kexino.com/
  9. © SEOmoz: http://www.seomoz.org/blog/17-types-of-link-spam-to-avoid
  10. © RustyBrick, Inc. Web Development: http://www.seroundtable.com/google-links-warnings-15461.html
  11. http://inbound.org/incoming/
  12. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/147021259/
  13. © Jeff Atwood: http://www.codinghorror.com/blog/2006/11/microsoft-project-and-the-gantt-waterfall.html
  14. © Jeff Atwood: http://www.codinghorror.com/blog/2006/11/microsoft-project-and-the-gantt-waterfall.html
  15. © Royal Aluminum Systems Ltd.: http://www.royalalu.com/english/index-1.php
  16. © Royal Aluminum Systems Ltd.: http://www.royalalu.com/english/index-1.php
  17. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/433927344/
  18. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/433927344/
  19. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/2629114200/
  20. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4208435158/
  21. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4208435158/
  22. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4208435158/
  23. © jbeau: http://www.flickr.com/photos/jbeau/6461705837/
  24. © jbeau: http://www.flickr.com/photos/jbeau/6461705837/
  25. © jbeau: http://www.flickr.com/photos/jbeau/6461705837/
  26. © SEOmoz: http://www.seomoz.org/dp/cafe-batman-breakfast
  27. © SEOmoz: http://www.seomoz.org/dp/cafe-batman-breakfast
  28. © SEOmoz: http://www.seomoz.org/dp/cafe-batman-breakfast
  29. © Samantha Starmer/REI
  30. © Samantha Starmer/REI
  31. © Samantha Starmer/REI
  32. © Balsamiq: http://www.balsamiq.com/
  33. © Balsamiq: http://www.balsamiq.com/
  34. © Balsamiq: http://www.balsamiq.com/
  35. © Joriel "Joz" Jimenez: http://www.flickr.com/photos/joriel/2193885168/ ; © ssoosay: http://www.flickr.com/photos/ssoosay/4138645205/
  36. © Joriel "Joz" Jimenez: http://www.flickr.com/photos/joriel/2193885168/ ; © ssoosay: http://www.flickr.com/photos/ssoosay/4138645205/
  37. © Joriel "Joz" Jimenez: http://www.flickr.com/photos/joriel/2193885168/ ; © ssoosay: http://www.flickr.com/photos/ssoosay/4138645205/
  38. © Jukka Vuokko: http://www.flickr.com/photos/jvuokko/4566270758/
  39. © Jukka Vuokko: http://www.flickr.com/photos/jvuokko/4566270758/
  40. © Menlopics: http://www.flickr.com/photos/menlopics/7593441874/
  41. © Menlopics: http://www.flickr.com/photos/menlopics/7593441874/
  42. © Rubbermaid Products: http://www.flickr.com/photos/rubbermaid/5630536467/
  43. © Rubbermaid Products: http://www.flickr.com/photos/rubbermaid/5630536467/
  44. © Rubbermaid Products: http://www.flickr.com/photos/rubbermaid/5630536467/
  45. ©jonas_k: http://www.flickr.com/photos/jonask/2311309574/
  46. ©jonas_k: http://www.flickr.com/photos/jonask/2311309574/
  47. ©jonas_k: http://www.flickr.com/photos/jonask/2311309574/
  48. © kdambekalns: http://www.flickr.com/photos/k-fish/2963756919/
  49. © kdambekalns: http://www.flickr.com/photos/k-fish/2963756919/
  50. © kdambekalns: http://www.flickr.com/photos/k-fish/2963756919/
  51. © OwenBlacker: http://www.flickr.com/photos/owenblacker/2513682441/
  52. © OwenBlacker: http://www.flickr.com/photos/owenblacker/2513682441/
  53. © OwenBlacker: http://www.flickr.com/photos/owenblacker/2513682441/
  54. © Trello: https://trello.com/board/distilledu-public-roadmap/4f27ebb65ddaf2d9782e0290
  55. © Trello: https://trello.com/board/distilledu-public-roadmap/4f27ebb65ddaf2d9782e0290
  56. © Trello: https://trello.com/board/distilledu-public-roadmap/4f27ebb65ddaf2d9782e0290
  57. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/3648338776/
  58. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/3648338776/
  59. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/3648338776/
  60. © Jared Zimmerman: http://www.flickr.com/photos/spoinknet/6964907727/
  61. © Jared Zimmerman: http://www.flickr.com/photos/spoinknet/6964907727/
  62. © Jared Zimmerman: http://www.flickr.com/photos/spoinknet/6964907727/
  63. © NapaneeGal: http://www.flickr.com/photos/kingstongal/3406263431/
  64. © NapaneeGal: http://www.flickr.com/photos/kingstongal/3406263431/
  65. © NapaneeGal: http://www.flickr.com/photos/kingstongal/3406263431/
  66. © jayneandd: http://www.flickr.com/photos/jayneandd/4450623309/
  67. © jayneandd: http://www.flickr.com/photos/jayneandd/4450623309/
  68. © jayneandd: http://www.flickr.com/photos/jayneandd/4450623309/
  69. © betsyweber: http://www.flickr.com/photos/betsyweber/6730126217/
  70. © betsyweber: http://www.flickr.com/photos/betsyweber/6730126217/
  71. © betsyweber: http://www.flickr.com/photos/betsyweber/6730126217/
  72. © lord enfield: http://www.flickr.com/photos/42424413@N06/5954193181/
  73. © lord enfield: http://www.flickr.com/photos/42424413@N06/5954193181/
  74. © lord enfield: http://www.flickr.com/photos/42424413@N06/5954193181/
  75. © hjhipster: http://www.flickr.com/photos/albertovo5/4922814768/
  76. © hjhipster: http://www.flickr.com/photos/albertovo5/4922814768/
  77. © hjhipster: http://www.flickr.com/photos/albertovo5/4922814768/
  78. © violet.blue: http://www.flickr.com/photos/violetblue/331392404/
  79. © violet.blue: http://www.flickr.com/photos/violetblue/331392404/
  80. © violet.blue: http://www.flickr.com/photos/violetblue/331392404/
  81. © Jonathon Colman: http://www.flickr.com/photos/jcolman/7557488700/
  82. © Jonathon Colman: http://www.flickr.com/photos/jcolman/7557488700/
  83. Jonathon ColmanPrincipal Experience Architect REI: www.REI.com Twitter @jcolman
  84. © magia3e: http://www.flickr.com/photos/magia3e/6236962059/
  85. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4236465456/
  86. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4236465456/
  87. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/333686419/
  88. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4127192270/

×