Next Generation Search: Social Bookmarking and Tagging

11,148 views
10,618 views

Published on

Presentation to Interop 2009 in Las Vegas on using social bookmarking and tagging to help narrow the large costly gap in enterprise intranet search

Published in: Education, Technology
5 Comments
28 Likes
Statistics
Notes
No Downloads
Views
Total views
11,148
On SlideShare
0
From Embeds
0
Number of Embeds
905
Actions
Shares
0
Downloads
248
Comments
5
Likes
28
Embeds 0
No embeds

No notes for slide

Next Generation Search: Social Bookmarking and Tagging

  1. Next Generation Search: Social Bookmarking and Tagging Thomas Vander Wal Presented to: Interop 2009 Las Vegas, Nevada, USA :: 20 May 2009
  2. Enterprise Search Success ?
  3. Few organization claim 80% or better search
  4. Let’s be optimistic
  5. 80% Success
  6. 1 in 5 searches do not find what is desired
  7. In an organization with 500 daily searches
  8. That is 100 failures
  9. Average knowledge worker - 16% of time searching
  10. 16% of 40 hours = 1.25hr
  11. 20% of 1.25 hrs =
  12. 15 minutes per week per knowledge worker counter productive
  13. At $60k salary, poor search cost per person $375
  14. Remember, we being optimistic
  15. Knowledge workers are often the most efficient at search
  16. Most organizations have 40% to 70% search success rates
  17. We need help!
  18. Traditionally search is based on:
  19. Text
  20. Links
  21. Metadata
  22. & what experts think we call (or should call) things
  23. Taxonomy
  24. Result is still…
  25. Objects often not found
  26. Experts are not us!
  27. Search Ecosystem
  28. Objects created & added w/ metadata
  29. Metadata often incomplete
  30. Metadata automated
  31. Categories & expert tags applied pre-search
  32. Tag Augmented Social Search
  33. What does your organization know? InfoCloud Solutions, Inc. - 2009
  34. What does your organization call things? InfoCloud Solutions, Inc. - 2008
  35. What do people in your organization call things? InfoCloud Solutions, Inc. - 2009
  36. What Is A Tag? InfoCloud Solutions, Inc. - 2009
  37. The “F” Word InfoCloud Solutions, Inc. - 2009
  38. Folksonomy InfoCloud Solutions, Inc. - 2009
  39. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2009
  40. Folksonomy: Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2009
  41. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2009
  42. Every Tag is Sacred InfoCloud Solutions, Inc. - 2009
  43. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2009
  44. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2009
  45. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2009
  46. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2009
  47. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2009
  48. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2009
  49. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2009
  50. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2009
  51. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2009
  52. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009
  53. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009
  54. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2009
  55. Adjust Expectations
  56. Search & Tag Ecosystem Find Search Tag
  57. When found, people hold onto objects by tagging
  58. tags from own perspective & context InfoCloud Solutions, Inc. - 2008
  59. Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2009
  60. Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2009
  61. Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2009
  62. Much more than a tagcloud InfoCloud Solutions, Inc. - 2009
  63. Overview of social bookmarking & folksonomy InfoCloud Solutions, Inc. - 2009
  64. 2 Common Statements InfoCloud Solutions, Inc. - 2009
  65. Not enough people are using it
  66. OMG! Pull the plug we have way too much info!
  67. Solutions to comments InfoCloud Solutions, Inc. - 2009
  68. Semi-structure information to structured InfoCloud Solutions, Inc. - 2009
  69. Facets InfoCloud Solutions, Inc. - 2009
  70. Filtering InfoCloud Solutions, Inc. - 2009
  71. Social search InfoCloud Solutions, Inc. - 2009
  72. Retrieval InfoCloud Solutions, Inc. - 2009
  73. Discovery InfoCloud Solutions, Inc. - 2009
  74. Social augmented search InfoCloud Solutions, Inc. - 2009
  75. Tool overview InfoCloud Solutions, Inc. - 2009
  76. IBM/Lotus Dogear InfoCloud Solutions, Inc. - 2009
  77. IBM/Lotus Dogear InfoCloud Solutions, Inc. - 2009
  78. IBM/Lotus Dogear ❖ Advantages ❖ Part of full social software solution or can be stand alone ❖ Integrated tagging across Lotus Connections applications ❖ Easily ties in to LDAP/ActiveDirectory ❖ Disadvantages ❖ Tagging is does not provide multi-word tag terms (Las Vegas is LasVegas, etc.) InfoCloud Solutions, Inc. - 2009
  79. Connectbeam InfoCloud Solutions, Inc. - 2009
  80. Connectbeam ❖ Advantages ❖ Full integration with enterprise intranet search (Google, Fast, etc.) ❖ Ties into LDAP/Active Directory ❖ Plug-in to SharePoint ❖ Disadvantages ❖ No facets InfoCloud Solutions, Inc. - 2009
  81. Knowledge Plaza InfoCloud Solutions, Inc. - 2009
  82. Knowledge Plaza InfoCloud Solutions, Inc. - 2009
  83. InfoCloud Solutions, Inc. - 2008
  84. Knowledge Plaza ❖ Advantages ❖ Facets ❖ Search through group member’s eyes ❖ Package results and easily share ❖ Disadvantages ❖ Not easily integrated into enterprise intranet search InfoCloud Solutions, Inc. - 2009
  85. Open Source InfoCloud Solutions, Inc. - 2009
  86. Thank You! InfoCloud Solutions, Inc. - 2009
  87. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2009

×