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Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
Next Generation Search: Social Bookmarking and Tagging
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Next Generation Search: Social Bookmarking and Tagging

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Presentation to Interop 2009 in Las Vegas on using social bookmarking and tagging to help narrow the large costly gap in enterprise intranet search

Presentation to Interop 2009 in Las Vegas on using social bookmarking and tagging to help narrow the large costly gap in enterprise intranet search

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  • 1. Next Generation Search: Social Bookmarking and Tagging Thomas Vander Wal Presented to: Interop 2009 Las Vegas, Nevada, USA :: 20 May 2009
  • 2. Enterprise Search Success ?
  • 3. Few organization claim 80% or better search
  • 4. Let’s be optimistic
  • 5. 80% Success
  • 6. 1 in 5 searches do not find what is desired
  • 7. In an organization with 500 daily searches
  • 8. That is 100 failures
  • 9. Average knowledge worker - 16% of time searching
  • 10. 16% of 40 hours = 1.25hr
  • 11. 20% of 1.25 hrs =
  • 12. 15 minutes per week per knowledge worker counter productive
  • 13. At $60k salary, poor search cost per person $375
  • 14. Remember, we being optimistic
  • 15. Knowledge workers are often the most efficient at search
  • 16. Most organizations have 40% to 70% search success rates
  • 17. We need help!
  • 18. Traditionally search is based on:
  • 19. Text
  • 20. Links
  • 21. Metadata
  • 22. & what experts think we call (or should call) things
  • 23. Taxonomy
  • 24. Result is still…
  • 25. Objects often not found
  • 26. Experts are not us!
  • 27. Search Ecosystem
  • 28. Objects created & added w/ metadata
  • 29. Metadata often incomplete
  • 30. Metadata automated
  • 31. Categories & expert tags applied pre-search
  • 32. Tag Augmented Social Search
  • 33. What does your organization know? InfoCloud Solutions, Inc. - 2009
  • 34. What does your organization call things? InfoCloud Solutions, Inc. - 2008
  • 35. What do people in your organization call things? InfoCloud Solutions, Inc. - 2009
  • 36. What Is A Tag? InfoCloud Solutions, Inc. - 2009
  • 37. The “F” Word InfoCloud Solutions, Inc. - 2009
  • 38. Folksonomy InfoCloud Solutions, Inc. - 2009
  • 39. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2009
  • 40. Folksonomy: Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2009
  • 41. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2009
  • 42. Every Tag is Sacred InfoCloud Solutions, Inc. - 2009
  • 43. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2009
  • 44. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2009
  • 45. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2009
  • 46. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2009
  • 47. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2009
  • 48. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2009
  • 49. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2009
  • 50. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2009
  • 51. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2009
  • 52. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009
  • 53. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009
  • 54. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2009
  • 55. Adjust Expectations
  • 56. Search & Tag Ecosystem Find Search Tag
  • 57. When found, people hold onto objects by tagging
  • 58. tags from own perspective & context InfoCloud Solutions, Inc. - 2008
  • 59. Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2009
  • 60. Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2009
  • 61. Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2009
  • 62. Much more than a tagcloud InfoCloud Solutions, Inc. - 2009
  • 63. Overview of social bookmarking & folksonomy InfoCloud Solutions, Inc. - 2009
  • 64. 2 Common Statements InfoCloud Solutions, Inc. - 2009
  • 65. Not enough people are using it
  • 66. OMG! Pull the plug we have way too much info!
  • 67. Solutions to comments InfoCloud Solutions, Inc. - 2009
  • 68. Semi-structure information to structured InfoCloud Solutions, Inc. - 2009
  • 69. Facets InfoCloud Solutions, Inc. - 2009
  • 70. Filtering InfoCloud Solutions, Inc. - 2009
  • 71. Social search InfoCloud Solutions, Inc. - 2009
  • 72. Retrieval InfoCloud Solutions, Inc. - 2009
  • 73. Discovery InfoCloud Solutions, Inc. - 2009
  • 74. Social augmented search InfoCloud Solutions, Inc. - 2009
  • 75. Tool overview InfoCloud Solutions, Inc. - 2009
  • 76. IBM/Lotus Dogear InfoCloud Solutions, Inc. - 2009
  • 77. IBM/Lotus Dogear InfoCloud Solutions, Inc. - 2009
  • 78. IBM/Lotus Dogear ❖ Advantages ❖ Part of full social software solution or can be stand alone ❖ Integrated tagging across Lotus Connections applications ❖ Easily ties in to LDAP/ActiveDirectory ❖ Disadvantages ❖ Tagging is does not provide multi-word tag terms (Las Vegas is LasVegas, etc.) InfoCloud Solutions, Inc. - 2009
  • 79. Connectbeam InfoCloud Solutions, Inc. - 2009
  • 80. Connectbeam ❖ Advantages ❖ Full integration with enterprise intranet search (Google, Fast, etc.) ❖ Ties into LDAP/Active Directory ❖ Plug-in to SharePoint ❖ Disadvantages ❖ No facets InfoCloud Solutions, Inc. - 2009
  • 81. Knowledge Plaza InfoCloud Solutions, Inc. - 2009
  • 82. Knowledge Plaza InfoCloud Solutions, Inc. - 2009
  • 83. InfoCloud Solutions, Inc. - 2008
  • 84. Knowledge Plaza ❖ Advantages ❖ Facets ❖ Search through group member’s eyes ❖ Package results and easily share ❖ Disadvantages ❖ Not easily integrated into enterprise intranet search InfoCloud Solutions, Inc. - 2009
  • 85. Open Source InfoCloud Solutions, Inc. - 2009
  • 86. Thank You! InfoCloud Solutions, Inc. - 2009
  • 87. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2009

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