Next Generation Search: Social Bookmarking and Tagging

Next Generation Search: Social Bookmarking and Tagging Thomas Vander Wal Presented to: Interop 2009 Las Vegas, Nevada, USA :: 20 May 2009

Enterprise Search Success ?

Few organization claim 80% or better search

Let’s be optimistic

80% Success

1 in 5 searches do not ﬁnd what is desired

In an organization with 500 daily searches

That is 100 failures

Average knowledge worker - 16% of time searching

16% of 40 hours = 1.25hr

20% of 1.25 hrs =

15 minutes per week per knowledge worker counter productive

At $60k salary, poor search cost per person $375

Remember, we being optimistic

Knowledge workers are often the most efﬁcient at search

Most organizations have 40% to 70% search success rates

We need help!

Traditionally search is based on:

Metadata

& what experts think we call (or should call) things

Taxonomy

Result is still…

Objects often not found

Experts are not us!

Search Ecosystem

Objects created & added w/ metadata

Metadata often incomplete

Metadata automated

Categories & expert tags applied pre-search

Tag Augmented Social Search

What does your organization know? InfoCloud Solutions, Inc. - 2009

What does your organization call things? InfoCloud Solutions, Inc. - 2008

What do people in your organization call things? InfoCloud Solutions, Inc. - 2009

What Is A Tag? InfoCloud Solutions, Inc. - 2009

The “F” Word InfoCloud Solutions, Inc. - 2009

Folksonomy InfoCloud Solutions, Inc. - 2009

Folksonomy: Deﬁnition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2009

Folksonomy: Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2009

Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2009

Every Tag is Sacred InfoCloud Solutions, Inc. - 2009

Folksonomy Triad Object Identity Interest Deﬁnition Vocabulary Metadata InfoCloud Solutions, Inc. - 2009

Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Deﬁnition Terminology Community Metadata InfoCloud Solutions, Inc. - 2009

Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2009

The Value of Tagging for Business InfoCloud Solutions, Inc. - 2009

Tagging: Deﬁnition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identiﬁer and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2009

Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2009

Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2009

70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2009

Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2009

Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009

Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009

Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2009

Adjust Expectations

Search & Tag Ecosystem Find Search Tag

When found, people hold onto objects by tagging

tags from own perspective & context InfoCloud Solutions, Inc. - 2008

Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2009

Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2009

Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2009

Much more than a tagcloud InfoCloud Solutions, Inc. - 2009

Overview of social bookmarking & folksonomy InfoCloud Solutions, Inc. - 2009

2 Common Statements InfoCloud Solutions, Inc. - 2009

Not enough people are using it

OMG! Pull the plug we have way too much info!

Solutions to comments InfoCloud Solutions, Inc. - 2009

Semi-structure information to structured InfoCloud Solutions, Inc. - 2009

Facets InfoCloud Solutions, Inc. - 2009

Filtering InfoCloud Solutions, Inc. - 2009

Social search InfoCloud Solutions, Inc. - 2009

Retrieval InfoCloud Solutions, Inc. - 2009

Discovery InfoCloud Solutions, Inc. - 2009

Social augmented search InfoCloud Solutions, Inc. - 2009

Tool overview InfoCloud Solutions, Inc. - 2009

IBM/Lotus Dogear InfoCloud Solutions, Inc. - 2009

IBM/Lotus Dogear ❖ Advantages ❖ Part of full social software solution or can be stand alone ❖ Integrated tagging across Lotus Connections applications ❖ Easily ties in to LDAP/ActiveDirectory ❖ Disadvantages ❖ Tagging is does not provide multi-word tag terms (Las Vegas is LasVegas, etc.) InfoCloud Solutions, Inc. - 2009

Connectbeam InfoCloud Solutions, Inc. - 2009

Connectbeam ❖ Advantages ❖ Full integration with enterprise intranet search (Google, Fast, etc.) ❖ Ties into LDAP/Active Directory ❖ Plug-in to SharePoint ❖ Disadvantages ❖ No facets InfoCloud Solutions, Inc. - 2009

Knowledge Plaza InfoCloud Solutions, Inc. - 2009

InfoCloud Solutions, Inc. - 2008

Knowledge Plaza ❖ Advantages ❖ Facets ❖ Search through group member’s eyes ❖ Package results and easily share ❖ Disadvantages ❖ Not easily integrated into enterprise intranet search InfoCloud Solutions, Inc. - 2009

Open Source InfoCloud Solutions, Inc. - 2009

Thank You! InfoCloud Solutions, Inc. - 2009

URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2009

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Next Generation Search: Social Bookmarking and Tagging

by Thomas Vander Wal on May 20, 2009

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