Micasa Bridal Studio and Eft Signature Studio are two bridal studios located in Petaling Jaya, Selangor. Both businesses offer wedding photography packages and services. Micasa Bridal Studio was founded in 1998 and has three branches with 20 employees, while Eft Signature Studio was founded in 2005 and has two branches with five employees. A comparison found that while Micasa Bridal Studio has a more spacious shop area and multilingual staff, it has limited parking, whereas Eft Signature Studio has a cleaner environment but fewer employees and inconvenient parking. Overall, Micasa Bridal Studio was assessed to be the better business of the two.

1. Name: Michael Chang Vui Loong (0319198)
Sim Si Kai (0318609)
Loh Pey Mun (0318572)
Loh Wei Ling (0319225)
Lee Ern Hui (0319703)
Subject Code ： ELG
Lecturer ： Cassandra Wejesuria
Assignment ： A comparative analysis of 2 businesses of similar industry in
different geographical locations.

2. TABLE OF CONTENTS
1. Summary
2.Brief History
3.Biodata of business
4.Comparative of the business
5. Further improvement
6.Final analysis

3. Summary
-Wedding is a once in a lifetime ocassion.
-From this assignment we have choosen bridal studio as our
topic.
-Bridal studio's income does not soley rely on wedding
photoshooting,they also provides family and also graduation
photoshooting.
-Micasa Bridal Studio and Eft Signature Studio.
-Increased our knowledged about what bridal studio actually does.

4. Brief History
- First wedding registration 1920s
- Invented by a department store owner
- Diamond wedding ring invented through a marketing campaign
- Wedding dress was introduced when world war 2-military morale

5. Business Biodata
Name:
-Micasa Bridal Studio
Location:
-No4, Jalan SS2/75, 47300 Petaling Jaya
Selangor.
No. of branches:
-3 branches in total.
-1 in Cheras and another 2 in SS2
No. of employees & their job scope:
-20 employees.
-Photographers, makeup artist, graphic
designers.
Poducts & service sold:
-Wedding packages, photoshooting

6. When is the company founded and
who are the founders:
-Founded by Tom.
-Year1998
Motive to start this business:
-Interest.
-Like to see wonderful couple have
their wedding.
Who are your customers and the
estimated curent number of
customers?(e.g . Age group. etc)
-Age between 17-40 years old.
-Around 60-80 projects for this month.
What are the business recent
development?
-Bring in more different styles of
wedding gowns
-Photoshop skills

7. Comparative analysis of the businesses'
competitive traits
No of competitors in their respective
geographical markets:
-More than 30 shops in SS2 area.
Brief bio of each business top
competitors:
- Enya Mareine & Casamia.
- Good photoshooting skill.
- Award winning.
- Amazing location.
How do you compete with your
competitors, in terms of
pricing, advertising and product
variety?
-British style,nature & bliss of art.
-Price is at middle range from
RM2000-RM7000.
-Bridal exhibitions.
-Wedding suits, site decorations.

8. Obstacles faced by new businesses who wish to enter this market, it is
(easy/difficult) and why.
-Difficult to enter the market.
-Big capital.
-Outstanding shops in the same area.
Justify the nature of the market for your
business.
-Partnership

9. Business Biodata
Name:
-Eft Signature Studio
Location:
- No 73, Jalan SS2/72, 47300
Petaling Jaya, Selangor
No. of branches:
-2 branches in total.
-one in and another one in SS2
No. of employees & their job scope:
-5 employees.
-Photographers, makeup artist,
salesman,
shop assistant.
Poducts & service sold:
-Pre-wedding photoshooting, actual
day photoshooting,cinematography &
gowns.

10. When is the company founded and
who are the founders:
-Founded by Jim.
-Founded in 2005.
Motive to start this business:
-Interested in fashion design &
wedding industry.
Who are your customers and the
estimated curent number of
customers?(e.g . Age
group. etc)
-Age between 20-40 years old.
-30 projects for this month.
What are the business recent
development?
-Improvement in the editing skills

11. Comparative analysis of the businesses'
competitive traits
No of competitors in their respective
geographical markets:
-Almost 30 shops in SS2 area.
Brief bio of each business top
competitors:
- Enya Mareine, MOCO Bridal Studio
& Keep Gallery.
- Good photoshooting skills.
- Award winning.
How do you compete with your
competitors, in terms of
pricing, advertising and
productvariety?
-Art work.
-Wedding package provided.
-Reasonable prices.

12. Obstacles faced by new businesses who wish to enter this market, it is
(easy/difficult) and why.
-Easy to enter the market.
-New technology.
Justify the nature of the market for your
business.
-Partnership
-Started by two friends.

13. Similarity & Difference
Name of
Business
Micasa Bridal House
Similarity
Difference
-Their shop applies nature &
british style of concept in thier
business.
-Their price range from
RM2000 to RM7000, which is
at middle range.
- Well-mannered employees.
-Their shop's strength focus
at art work & wedding
package.
- Reasonable price.
-Employees are lack of
experience.
-Convinient parking area. -Inconvinient parking.
- Own theme to attract customers.
- Medias are used to promote their shop.
Eft Signature Studio

14. Further Improvement
- More carpark needed.
- Environment of the shop.
- Language ability of the
employee.
- Service provided.
- Cleaniless of the shop.

15. Final Analysis
Micasa Bridal Studio
-Better compared to Eft Signature Studio.
-Shop area is more spacious.
-Professional employees.
-Employees can speak different dialects.
Eft Signature Studio
-Clean & tidy environment.
-Inconvinient parking space.
-Less employee.
Conclusion:
Micasa Bridal Studio is better than Eft Signature Studio