Name: Michael Chang Vui Loong (0319198)
Sim Si Kai (0318609)
Loh Pey Mun (0318572)
Loh Wei Ling (0319225)
Lee Ern Hui (0319703)
Subject Code : ELG
Lecturer : Cassandra Wejesuria
Assignment : A comparative analysis of 2 businesses of similar industry in
different geographical locations.
TABLE OF CONTENTS
1. Summary
2.Brief History
3.Biodata of business
4.Comparative of the business
5. Further improvement
6.Final analysis
Summary
-Wedding is a once in a lifetime ocassion.
-From this assignment we have choosen bridal studio as our
topic.
-Bridal studio's income does not soley rely on wedding
photoshooting,they also provides family and also graduation
photoshooting.
-Micasa Bridal Studio and Eft Signature Studio.
-Increased our knowledged about what bridal studio actually does.
Brief History
- First wedding registration 1920s
- Invented by a department store owner
- Diamond wedding ring invented through a marketing campaign
- Wedding dress was introduced when world war 2-military morale
Business Biodata
Name:
-Micasa Bridal Studio
Location:
-No4, Jalan SS2/75, 47300 Petaling Jaya
Selangor.
No. of branches:
-3 branches in total.
-1 in Cheras and another 2 in SS2
No. of employees & their job scope:
-20 employees.
-Photographers, makeup artist, graphic
designers.
Poducts & service sold:
-Wedding packages, photoshooting
When is the company founded and
who are the founders:
-Founded by Tom.
-Year1998
Motive to start this business:
-Interest.
-Like to see wonderful couple have
their wedding.
Who are your customers and the
estimated curent number of
customers?(e.g . Age group. etc)
-Age between 17-40 years old.
-Around 60-80 projects for this month.
What are the business recent
development?
-Bring in more different styles of
wedding gowns
-Photoshop skills
Comparative analysis of the businesses'
competitive traits
No of competitors in their respective
geographical markets:
-More than 30 shops in SS2 area.
Brief bio of each business top
competitors:
- Enya Mareine & Casamia.
- Good photoshooting skill.
- Award winning.
- Amazing location.
How do you compete with your
competitors, in terms of
pricing, advertising and product
variety?
-British style,nature & bliss of art.
-Price is at middle range from
RM2000-RM7000.
-Bridal exhibitions.
-Wedding suits, site decorations.
Obstacles faced by new businesses who wish to enter this market, it is
(easy/difficult) and why.
-Difficult to enter the market.
-Big capital.
-Outstanding shops in the same area.
Justify the nature of the market for your
business.
-Partnership
Business Biodata
Name:
-Eft Signature Studio
Location:
- No 73, Jalan SS2/72, 47300
Petaling Jaya, Selangor
No. of branches:
-2 branches in total.
-one in and another one in SS2
No. of employees & their job scope:
-5 employees.
-Photographers, makeup artist,
salesman,
shop assistant.
Poducts & service sold:
-Pre-wedding photoshooting, actual
day photoshooting,cinematography &
gowns.
When is the company founded and
who are the founders:
-Founded by Jim.
-Founded in 2005.
Motive to start this business:
-Interested in fashion design &
wedding industry.
Who are your customers and the
estimated curent number of
customers?(e.g . Age
group. etc)
-Age between 20-40 years old.
-30 projects for this month.
What are the business recent
development?
-Improvement in the editing skills
Comparative analysis of the businesses'
competitive traits
No of competitors in their respective
geographical markets:
-Almost 30 shops in SS2 area.
Brief bio of each business top
competitors:
- Enya Mareine, MOCO Bridal Studio
& Keep Gallery.
- Good photoshooting skills.
- Award winning.
How do you compete with your
competitors, in terms of
pricing, advertising and
productvariety?
-Art work.
-Wedding package provided.
-Reasonable prices.
Obstacles faced by new businesses who wish to enter this market, it is
(easy/difficult) and why.
-Easy to enter the market.
-New technology.
Justify the nature of the market for your
business.
-Partnership
-Started by two friends.
Similarity & Difference
Name of
Business
Micasa Bridal House
Similarity
Difference
-Their shop applies nature &
british style of concept in thier
business.
-Their price range from
RM2000 to RM7000, which is
at middle range.
- Well-mannered employees.
-Their shop's strength focus
at art work & wedding
package.
- Reasonable price.
-Employees are lack of
experience.
-Convinient parking area. -Inconvinient parking.
- Own theme to attract customers.
- Medias are used to promote their shop.
Eft Signature Studio
Further Improvement
- More carpark needed.
- Environment of the shop.
- Language ability of the
employee.
- Service provided.
- Cleaniless of the shop.
Final Analysis
Micasa Bridal Studio
-Better compared to Eft Signature Studio.
-Shop area is more spacious.
-Professional employees.
-Employees can speak different dialects.
Eft Signature Studio
-Clean & tidy environment.
-Inconvinient parking space.
-Less employee.
Conclusion:
Micasa Bridal Studio is better than Eft Signature Studio

Presentation print

  • 1.
    Name: Michael ChangVui Loong (0319198) Sim Si Kai (0318609) Loh Pey Mun (0318572) Loh Wei Ling (0319225) Lee Ern Hui (0319703) Subject Code : ELG Lecturer : Cassandra Wejesuria Assignment : A comparative analysis of 2 businesses of similar industry in different geographical locations.
  • 2.
    TABLE OF CONTENTS 1.Summary 2.Brief History 3.Biodata of business 4.Comparative of the business 5. Further improvement 6.Final analysis
  • 3.
    Summary -Wedding is aonce in a lifetime ocassion. -From this assignment we have choosen bridal studio as our topic. -Bridal studio's income does not soley rely on wedding photoshooting,they also provides family and also graduation photoshooting. -Micasa Bridal Studio and Eft Signature Studio. -Increased our knowledged about what bridal studio actually does.
  • 4.
    Brief History - Firstwedding registration 1920s - Invented by a department store owner - Diamond wedding ring invented through a marketing campaign - Wedding dress was introduced when world war 2-military morale
  • 5.
    Business Biodata Name: -Micasa BridalStudio Location: -No4, Jalan SS2/75, 47300 Petaling Jaya Selangor. No. of branches: -3 branches in total. -1 in Cheras and another 2 in SS2 No. of employees & their job scope: -20 employees. -Photographers, makeup artist, graphic designers. Poducts & service sold: -Wedding packages, photoshooting
  • 6.
    When is thecompany founded and who are the founders: -Founded by Tom. -Year1998 Motive to start this business: -Interest. -Like to see wonderful couple have their wedding. Who are your customers and the estimated curent number of customers?(e.g . Age group. etc) -Age between 17-40 years old. -Around 60-80 projects for this month. What are the business recent development? -Bring in more different styles of wedding gowns -Photoshop skills
  • 7.
    Comparative analysis ofthe businesses' competitive traits No of competitors in their respective geographical markets: -More than 30 shops in SS2 area. Brief bio of each business top competitors: - Enya Mareine & Casamia. - Good photoshooting skill. - Award winning. - Amazing location. How do you compete with your competitors, in terms of pricing, advertising and product variety? -British style,nature & bliss of art. -Price is at middle range from RM2000-RM7000. -Bridal exhibitions. -Wedding suits, site decorations.
  • 8.
    Obstacles faced bynew businesses who wish to enter this market, it is (easy/difficult) and why. -Difficult to enter the market. -Big capital. -Outstanding shops in the same area. Justify the nature of the market for your business. -Partnership
  • 9.
    Business Biodata Name: -Eft SignatureStudio Location: - No 73, Jalan SS2/72, 47300 Petaling Jaya, Selangor No. of branches: -2 branches in total. -one in and another one in SS2 No. of employees & their job scope: -5 employees. -Photographers, makeup artist, salesman, shop assistant. Poducts & service sold: -Pre-wedding photoshooting, actual day photoshooting,cinematography & gowns.
  • 10.
    When is thecompany founded and who are the founders: -Founded by Jim. -Founded in 2005. Motive to start this business: -Interested in fashion design & wedding industry. Who are your customers and the estimated curent number of customers?(e.g . Age group. etc) -Age between 20-40 years old. -30 projects for this month. What are the business recent development? -Improvement in the editing skills
  • 11.
    Comparative analysis ofthe businesses' competitive traits No of competitors in their respective geographical markets: -Almost 30 shops in SS2 area. Brief bio of each business top competitors: - Enya Mareine, MOCO Bridal Studio & Keep Gallery. - Good photoshooting skills. - Award winning. How do you compete with your competitors, in terms of pricing, advertising and productvariety? -Art work. -Wedding package provided. -Reasonable prices.
  • 12.
    Obstacles faced bynew businesses who wish to enter this market, it is (easy/difficult) and why. -Easy to enter the market. -New technology. Justify the nature of the market for your business. -Partnership -Started by two friends.
  • 13.
    Similarity & Difference Nameof Business Micasa Bridal House Similarity Difference -Their shop applies nature & british style of concept in thier business. -Their price range from RM2000 to RM7000, which is at middle range. - Well-mannered employees. -Their shop's strength focus at art work & wedding package. - Reasonable price. -Employees are lack of experience. -Convinient parking area. -Inconvinient parking. - Own theme to attract customers. - Medias are used to promote their shop. Eft Signature Studio
  • 14.
    Further Improvement - Morecarpark needed. - Environment of the shop. - Language ability of the employee. - Service provided. - Cleaniless of the shop.
  • 15.
    Final Analysis Micasa BridalStudio -Better compared to Eft Signature Studio. -Shop area is more spacious. -Professional employees. -Employees can speak different dialects. Eft Signature Studio -Clean & tidy environment. -Inconvinient parking space. -Less employee. Conclusion: Micasa Bridal Studio is better than Eft Signature Studio