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Accelerating your personal brand using social media

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Maya Bisineer

Your brand is perceived outside in but has to be built inside out.

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Accelerating your brand using social media
My brand is what I tweet #MYTH
My brand IS WHAT I facebook #MYTH
My brand is MY CHECKINS #MYTH
They DETERMINE YOUR brand #TRUTH
YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
EVERYONE IS A CELEBRITY #ASM (after social media)
Personal brand = power
We cannot not manage our brands #ASM
HOW to do it? Long story!
CORE TRUTHS
SOCIAL MEDIA HAS NO NEW RECIPES #truth
You cannot fake it. Get humble now #truth
It is hard hard work. Get ready for the hustle #truth
Get started now, cause it is #awesome
DOING SOCIAL MEDIA BRANDING RIGHT
It is all about you baby!
Work inside out. DO not start with the tools
YOU
YOU You = minimum viable brand
What makes you remarkable?
Minimum viable brand = portable YOU
Authentic, Powerful, Influential and Portable brand
What is brand goal? 3 words
How do you make people think you are valuable? ->
How do you make people feel you are awesome? <-
How do you sustain that over time? <->
YOU
VALUE YOU CONVERSATIONS CONNECTIONS Trusted / influential brand
Put on those listening ears
VALUE twitter Facebook LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
Where is your homebase?
VALUE twitter Facebook HOMEBASE LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
Choose the tools
Where are your customers? #target
Where are you?#leverage
What are your needs?#format #context
Matrix 3-6 tools
the feedback loop
Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder
Measure your brand TwitterGrader Klout Followers Engagement Radian6 Rowfeeder
Leverage
Having problems? Core product issue? Core personality issue? Full of yourself? Misfiring/target issues? ADD? Trying too many things? Consistency
Keep your secrets to yourself. Really.
DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Have a homebase Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand
Now go brand yourself into someone #awesome
THANK You (cc) FLICKR http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/ http://www.flickr.com/photos/tmview/2777567783 http://www.flickr.com/photos/tambako/3798204195/ http://www.flickr.com/photos/metrolibraryarchive/3941539351/ http://www.flickr.com/photos/pamhule/4677117650/ http://www.flickr.com/photos/track24/2185517005/ http://www.flickr.com/photos/heathbar/3869181449/ http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’ http://www.flickr.com/photos/erase/4636923628/ http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/ @thinkmayaMaya Bisineerhttp://www.thinkmaya.com

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Accelerating your personal brand using social media

  • 1. Accelerating your brand using social media
  • 2. My brand is what I tweet #MYTH
  • 3. My brand IS WHAT I facebook #MYTH
  • 4. My brand is MY CHECKINS #MYTH
  • 5. They DETERMINE YOUR brand #TRUTH
  • 6. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
  • 7. EVERYONE IS A CELEBRITY #ASM (after social media)
  • 9. We cannot not manage our brands #ASM
  • 10. HOW to do it? Long story!
  • 12. SOCIAL MEDIA HAS NO NEW RECIPES #truth
  • 13. You cannot fake it. Get humble now #truth
  • 14. It is hard hard work. Get ready for the hustle #truth
  • 15. Get started now, cause it is #awesome
  • 16. DOING SOCIAL MEDIA BRANDING RIGHT
  • 17. It is all about you baby!
  • 18. Work inside out. DO not start with the tools
  • 19. YOU
  • 20. YOU You = minimum viable brand
  • 21. What makes you remarkable?
  • 22. Minimum viable brand = portable YOU
  • 23. Authentic, Powerful, Influential and Portable brand
  • 24. What is brand goal? 3 words
  • 25. How do you make people think you are valuable? ->
  • 26. How do you make people feel you are awesome? <-
  • 27. How do you sustain that over time? <->
  • 28. YOU
  • 29. VALUE YOU CONVERSATIONS CONNECTIONS Trusted / influential brand
  • 30. Put on those listening ears
  • 31. VALUE twitter Facebook LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
  • 32. Where is your homebase?
  • 33. VALUE twitter Facebook HOMEBASE LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
  • 35. Where are your customers? #target
  • 37. What are your needs?#format #context
  • 40. Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder
  • 41. Measure your brand TwitterGrader Klout Followers Engagement Radian6 Rowfeeder
  • 43. Having problems? Core product issue? Core personality issue? Full of yourself? Misfiring/target issues? ADD? Trying too many things? Consistency
  • 44. Keep your secrets to yourself. Really.
  • 45. DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Have a homebase Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand
  • 46. Now go brand yourself into someone #awesome
  • 47. THANK You (cc) FLICKR http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/ http://www.flickr.com/photos/tmview/2777567783 http://www.flickr.com/photos/tambako/3798204195/ http://www.flickr.com/photos/metrolibraryarchive/3941539351/ http://www.flickr.com/photos/pamhule/4677117650/ http://www.flickr.com/photos/track24/2185517005/ http://www.flickr.com/photos/heathbar/3869181449/ http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’ http://www.flickr.com/photos/erase/4636923628/ http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/ @thinkmayaMaya Bisineerhttp://www.thinkmaya.com

Editor's Notes

  1. You can only influence
  2. http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/
  3. http://www.flickr.com/photos/hamed/962315433/
  4. http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/
  5. http://www.flickr.com/photos/29278394@N00/2832173460/#
  6. http://www.flickr.com/photos/61577174@N00/363642661/
  7. http://www.flickr.com/photos/saad/1968774/sizes/l/
  8. http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/
  9. http://www.flickr.com/photos/zoglmannk/4039495321/in/photostream/
  10. http://www.flickr.com/photos/walkadog/3206541859/
  11. http://www.flickr.com/photos/nrbelex/454726783/sizes/l/
  12. http://www.flickr.com/photos/l-e-e/2919561589/
  13. What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
  14. Ask friends http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/
  15. authentic
  16. Distill it to 3 wordshttp://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/
  17. Share knowledge, blog, make connections etchttp://www.flickr.com/photos/karent/25606301/sizes/o/
  18. Carehttp://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/