Unlocking the Secrets of SharePoint User Adoption

1,430 views

Published on

Twelve secrets to user adoption success for SharePoint solutions.

Published in: Technology, Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,430
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
49
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Unlocking the Secrets of SharePoint User Adoption

  1. 1. SharePointintersection Session SP03 Unlocking the Secrets of SharePoint User Adoption Sue Hanley sue@susanhanley.com @susanhanley ©2013 SUSAN HANLEY LLC
  2. 2. About Me • President, Susan Hanley LLC • Led national Portals, Management Collaboration, and Content practice for Dell • Director of Knowledge Management at American Management Systems sue@susanhanley.com Governance User Adoption Metrics Information Architecture • Knowledge Management • Portals • Collaboration Solutions • • • • susanhanley www.susanhanley.com www.networkworld.com/community/sharepoint 2
  3. 3. User Adoption User Engagement 3
  4. 4. But wait, then why are we here? RESULTS 4
  5. 5. Secret # 1: Adoption is not the end game
  6. 6. We built it, why don’t users just come? 6
  7. 7. Features that engage     Likes and Ratings Feedback Helpful Hints Search that works! 8
  8. 8. Content that engages    Well-written Accurate, useful, timely, relevant Addresses the point http://tiny.cc/ContentAuthoring 9
  9. 9. Secret # 3: It’s personal
  10. 10. Adoption in Four Words Me Mine Ours Focused 11
  11. 11. 12
  12. 12. Why is it difficult to adopt new technologies? Delayed No Gratification Guarantees Squishy Benefits 13
  13. 13. 14
  14. 14. Why is change so hard?  Comfort with the status quo   Discomfort with being forced to change   “This is how we’ve always done it … and it works for me.” “I’m not broken, why are you trying to fix me?” No personal benefit  “Sure, I see why the big-wigs would want this, but what’s in it for me?” 15
  15. 15. Ease in to change …     Start small Keep it simple Consider your culture Consider the “long wow”– help users create new habits 16
  16. 16. … and engage some helpers …  Identify and engage your Mikeys 17
  17. 17. Secret # 6: It’s all about comfort 18
  18. 18. Have a training roadmap – to increase user comfort Don’t assume it’s intuitive One size does not fit all Don’t try to train all at once 19
  19. 19. Supplement with timely, recurring fun …  SharePointoberfest - inebriate while you collaborate!  CollaBOOration - A Ghoulish Guide to Metadata  SharePointgiving - Give thanks to document workflow and approval 20
  20. 20. Just the facts 22
  21. 21. Launch ideas that worked … mostly 23
  22. 22. Launch Video http://www.scoop.it/t/intranet-launch-videos-and-teasers 24
  23. 23. Persistent communications that rocked 30 for 30 Get Sharp on SharePoint Intercept requests for communication via email – help with ongoing transition 25
  24. 24. Tested ideas for your communications plan             Regular “on site events” – Polls on Mondays, Conversation Topic of the Week on Tuesdays, Employee Spotlights on Wednesdays, Trivia on Fridays Leverage existing meetings and events Create (and use) an “anecdote” bank Target your messages Did you know …? (tip of the day) Portal Minute at the start of company meetings Weekly recap “Look what they did” success stories Cafeteria table toppers Message board/break room announcements or posters Desktop wallpaper Usability testing 26
  25. 25. Secret # 8: It’s about support
  26. 26. It takes a village Seed the organization with evangelists  Pilot team  Volunteers  Employee advocates Plan ongoing support  Office hours  Center of Excellence  Training and Documentation Make sure the help desk is prepared 28
  27. 27. Secret # 9: It’s about fun!
  28. 28. Incentives and rewards help kick-start …  Key Influencer Strategy    Someone important Model the behavior Fun Stuff       Scavenger Hunt Launch Video Points, Badges, Prizes Five for Five “Profile Week” Photo Booth 30
  29. 29. … and gamification can help maintain engagement … in the right situations Gamification is the application of game elements and game mechanics to nongame problems, such as business and social impact challenges. 31
  30. 30. Game elements: Points, Badges, Leaderboards 32
  31. 31. Is gamification appropriate for your business challenge?     Motivation: Where would you derive value from encouraging behavior? Meaningful choices: Are your target activities sufficiently interesting? Structure: Can the desired behaviors be modeled through a set of algorithms? Potential conflicts: Can the game avoid conflicts with existing motivational structures? 33
  32. 32. 34
  33. 33. Allow users to provide feedback     User feedback helps identify where you’ve got adoption challenges Provide an opportunity to provide feedback on every page of your site Get up out of your desk and ASK for feedback! Conduct usability tests and LISTEN to what people say but WATCH what they do 35
  34. 34. Secret # 11: You’re never done
  35. 35. Secret # 12: It’s about sharing
  36. 36. The Secrets 1. Adoption is not the end game 2. Adoptable solutions solve real problems 3. It’s personal 4. You can prepare 5. It’s about change 6. It’s about comfort 7. It’s about communications 8. It’s about support 9. It’s about fun! 10. It’s about listening 11. You’re never done 12. It’s about sharing 38
  37. 37. Questions? Don’t forget to enter your evaluation of this session using EventBoard! Thank you!
  38. 38. User Adoption Resources  General   Read User Adoption Strategies: Shifting Second Wave People to New Collaboration Technology by Michael Sampson Jakob Nielsen’s Alertbox: http://www.useit.com/alertbox/ (Current Issues in Web Usability)   Reference article published 3/4/13 about social features on intranets: http://www.nngroup.com/articles/intranet-social-features/ SharePoint       Essential SharePoint 2013 Essential SharePoint 2010 Practical Framework for SharePoint Metrics DiscoverSharePoint.com SharePoint Server 2010 Adoption Best Practices White Paper (http://bit.ly/acLyla) www.nothingbutsharepoint.com 40
  39. 39. A rose by any other name … One Carlyle Team Carlyle My Carlyle The Grid Connect The Core The Seabag PERKolator (blogs) Orchard (intranet) The Pulse The Cupboard 41

×