The document discusses various strategies for improving user adoption of new technologies. It presents a four stage model of user adoption: 1) winning attention, 2) cultivating basic concepts, 3) enlivening activity, and 4) making it real. It also discusses the importance of proper resources to support growth, allowing users to share content, rewarding users, and getting existing users to help spread the word to others.

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IT: Customized to Your Advantage
User Adoption
HELPING PEOPLE GET WORK DONE
Handly Cameron
Enterprise Architect, Software Group
Portal, Social, Mobile
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How do you find the smart people?
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New Collaboration Technology from IBM!
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What is adoption?
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Adoption
Source: Michael Sampson, User Adoption Strategies, pg. 36
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Poor Adoption is Costly
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Source: Michael Sampson, User Adoption Strategies, pg. 24
800 for “later on”
1000 non-users
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Four Stages Model of User Adoption
1. Winning Attention
2. Cultivating Basic Concepts
3. Enlivening Activity
4. Making it Real
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Source: Michael Sampson, User Adoption Strategies
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Brand the experience
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Reward your users!
Kudos Badges
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Get people sharing the secret
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Allow for proper resources
 Build for growth
 Authorized User licenses let you build as much
back end as needed
 Always implement in a cluster – easy to expand
and add nodes later
 Provide proper storage – nothing stops sharing
faster than being told you are not allow to share
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Make friends!
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http://michaelsampson.net
Michael Sampson
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Thank You!
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Photo Credits
Selectric
Mipsy Retro
https://www.flickr.com/photos/mipsyretro/5594084162
Berry Hard Work
JD Hancock
https://www.flickr.com/photos/jdhancock/8671399450
Sharing
Ben Grey
https://www.flickr.com/photos/ben_grey/4582294721
Mark Fischer
Lanterns
https://www.flickr.com/photos/fischerfotos/7455424224
Work Smarter
Judit Klein
https://www.flickr.com/photos/juditk/5146762770
Wouter Walmink
People
https://www.flickr.com/photos/walmink/8545897604
Peyri Herrera
Professors
https://www.flickr.com/photos/peyri/2518883715
Home Plate
Joe Campbell
https://www.flickr.com/photos/joewcampbell/4558757545
Tambako The Jaguar
Playing Risk
https://www.flickr.com/photos/tambako/4598642399
Ed Schipul
Commitment
https://www.flickr.com/photos/eschipul/2371505523
Three Buildings
Tobias
https://www.flickr.com/photos/paraflyer/2343053505
Focus
Mark Hunter
https://www.flickr.com/photos/toolstop/4546017269
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Photo Credits
Bob Mical
Data Center
https://www.flickr.com/photos/small_realm/11189803153
Phil Whitehouse
Change direction
https://www.flickr.com/photos/philliecasablanca/2182162819
Joseph McKinley
Classroom
https://www.flickr.com/photos/94433617@N02/8596345463
Ardonik
Chain
https://www.flickr.com/photos/ardonik/3273300715
Kevin Porter
Whisper
https://www.flickr.com/photos/28648582@N02/5766506970
Joel Bez
Loud
https://www.flickr.com/photos/lejoe/3763371587
Steve Jurvetson
Experiment
https://www.flickr.com/photos/jurvetson/2798315677
Swamp Dive
https://www.flickr.com/photos/jurvetson/3689122491
Dawn
Ducks
https://www.flickr.com/photos/31064702@N05/4326206563
Mai Le
Experts
https://www.flickr.com/photos/maile/1745480
David Fulmer
Card Catalog
https://www.flickr.com/photos/annarbor/4350628016
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