The fifty shatdes of User Adoption, talks about the pains and pleasures when driving user adoption of your software or process in your organization. It also gives you strategies how to make users fall in love with learning new things...

1. SharePoint Saturday London 2019
The fifty shades of User Adoption
By @JussiMori Experts Inside
London 1.6.2019

2. Our Sponsors

3. That’s me! Jussi aka “Juicy”
• Office 365 Expert at Experts Inside
• Product Evangelist at Happit.com
• Organizer of SharePoint Saturday Central
Europe and Helsinki
• Public speaker on events around the world
• Office Apps & Services MVP since 2013
What else?
Sailor, Petrol Head, Star Wars and Lord of the
Rings fan…
Born in Finland, raised in Zurich…
Let’s connect:
@JussiMori
https://www.linkedin.com/in/jussimori/

5. Some facts about Finland…
• Finland is ranked as the happiest country in
the world
• There are only 16 people per square
kilometer
• There are 187888 lakes in Finland
• The average Finn consumes 12kg of coffee
every year
• There are more saunas than cars in Finland

6. Some fun facts about Finland

7. Also we looooove Hockey…

13. Pain - People are overwhelmed with information overflow…
The average attention
span nowadays?
8 seconds….

14. People act on what they expect, not what
they want…

17. The “pains” of user adoption in a
nutshell…
• People are different
• There are different stages of a user adoption
”journey”
• Intrinsic motivation can not be achieved through
external rewards in the long term
• Highly complex business problem
• It is all about marketing and telling a story

19. Start your story with “Why”, always!
Why:
Purpose
How:.
Process
What:
Outcome

20. People don’t buy what you do, the buy why
you do it…

21. Pleasure - Focus on motivating people to act…Pleasure – The 8 core drives of human motivation

22. Pleasure - Focus on motivating people to act…Pleasure – The power of “Play”

23. Pleasure - Concepts of motivation hacking
Extrinsic motivation
triggers
• Status
• Access
• Power
• Stuff
Intrinsic motivation triggers
•Relatedness
•Autonomy
•Mastery
•Purpose

25. Pleasure – Our brain chemicals “produce”
happiness
Serotonin
Regulates mood and social behavior
Dopamine
The ”feel good” hormone
Oxytocin
The “love” hormone
Endorphin
The “runners high” hormone

26. Pleasure - What triggers which chemical?
Serotonin
For example, foods high in simple carbohydrates, sugar etc…
Dopamine
Exercise, healthy food, listening to music, sleep, sunlight…
Oxytocin
Hugs, chocolate, random acts of kindness…
Endorphin
Exercise, laughter, sex, chocolate…

27. Culture eats strategy for breakfast…

28. Find your heroes…Find your Heroes

29. User adoption is a journey…
Discovery Onboarding Productivity Mastery

30. How to address User Adoption in your organization?How to make users “love” your stuff…

31. Do it the agile way…How to tackle a complex problem? The agile way…

32. The discovery phase…
Discovery
Problems to solve in the Discovery phase:
• Change resistance
• Accessibility of digestible learning content
• Discovery of value and purpose for the new
system or process

33. Tools of the discovery phase
Creation of quick guides
• Creation of more in-depth learning content
Creation of short explanation videos
• 2 – 3 minute explanation videos focusing on
value proposition and use cases
eLearning solutions & Contextual learning
solutions
• Define a clear learning path
• Consider handing out certifications
Building of ”Champions” community
• It needs a village to do a change. Find technical
and change ambassadors within your
organization. Organize regular meetings and
give them an extra status in the implementation
project
• Communities need to be cultivated and
moderated

34. The onboarding phase…
Onboarding
Problems to solve in the Onboarding phase:
• Enablement of continuous learning by
doing
• Providing clear learning paths and goals
• Providing meaningful feedback to improve

35. Tools of the onboarding phase…
Creation of quick guides
• Creation of more in-depth learning content
Creation of short explanation videos
• 2 – 3 minute explanation videos focusing on
value proposition and use cases
eLearning solutions & Contextual learning
solutions
• Define a clear learning path
• Consider handing out certifications
Building of ”Champions” community
• It needs a village to do a change. Find technical
and change ambassadors within your
organization. Organize regular meetings and
give them an extra status in the implementation
project
• Communities need to be cultivated and

36. The productivity phase…
Productivity
Problems to solve in the Productivity phase:
• Enabling routine as fast as possible
• Keep end-users engaged with new
learning content
• Empower and reward co-creation of
problem solving

37. Tools of the productivity phase…
Creation of short explanation videos by users
• Let the users do the work. Let them show how
they have solved a business problem with the
new application
• Organize Tech Talks, to talk about successes in a
project and how certain problems have been
solved
eLearning solutions & Contextual learning
solutions
• Reward pro-activity of end-users
Building of ”Champions” community
• Grow your Champions community with
nominating very active end-users
• Reward content creation which helps everyone
• Always reward helpfulness

38. The mastery phase…
Mastery
Problems to solve in the Mastery phase:
• Building an End-User based support
community
• Motivate End-Users to become Masters
• Implementing a fair rewarding and status
system

39. Tools of the mastery phase…
Elevate End-Users as learning content authors
• Create a plan how to promote End-Users to
masters and clearly communicate the benefits of
being a Master
Possible Mastery benefits
• Access to an intensive deep dive course to
deepen the technical knowledge
• Become community moderators
• Have an active say in the development of the
application / platform / process
• Give away more company perks to the Masters

41. And now…

42. SharePint

43. SharePint