TBD: Lessons from a Short-Lived Start-up
Upcoming SlideShare
Loading in...5
×
 

TBD: Lessons from a Short-Lived Start-up

on

  • 838 views

These are slides for a presentation to a class in American University's Master of Arts in Media Entrepreneurship program.

These are slides for a presentation to a class in American University's Master of Arts in Media Entrepreneurship program.

Statistics

Views

Total Views
838
Views on SlideShare
824
Embed Views
14

Actions

Likes
1
Downloads
2
Comments
0

2 Embeds 14

https://www.linkedin.com 11
http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

TBD: Lessons from a Short-Lived Start-up TBD: Lessons from a Short-Lived Start-up Presentation Transcript

  • Lessons froma short-lived startup Steve Buttry American University October 13, 2012 #TBDlessons
  • Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• stephenbuttry@gmail.com
  • Business lessons• Digital products need digital sales staff• Start small or be patient View slide
  • Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively View slide
  • Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social
  • Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social• Promote through events
  • Journalism lessons• You can disrupt in breaking news
  • Journalism lessons• You can disrupt in breaking news• Excel in social media
  • Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network
  • Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage
  • Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage• Experiment & embrace new tools
  • Journalism & biz lessons• Transparency builds credibility
  • Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics
  • Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people
  • Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning
  • Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning• Leadership must be together• Legacy culture is difficult to overcome
  • Life Lesson: Turn the page
  • Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• stephenbuttry@gmail.com