TBD: Lessons from a Short-Lived Start-up

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These are slides for a presentation to a class in American University's Master of Arts in Media Entrepreneurship program.

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TBD: Lessons from a Short-Lived Start-up

  1. 1. Lessons froma short-lived startup Steve Buttry American University October 13, 2012 #TBDlessons
  2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• stephenbuttry@gmail.com
  3. 3. Business lessons• Digital products need digital sales staff• Start small or be patient
  4. 4. Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively
  5. 5. Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social
  6. 6. Business lessons• Digital products need digital sales staff• Start small or be patient• Pursue multiple revenue streams• Pursue mobile opportunities aggressively• No “Field of Dreams” marketing• Promote in media: traditional & social• Promote through events
  7. 7. Journalism lessons• You can disrupt in breaking news
  8. 8. Journalism lessons• You can disrupt in breaking news• Excel in social media
  9. 9. Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network
  10. 10. Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage
  11. 11. Journalism lessons• You can disrupt in breaking news• Excel in social media• Develop strong local blog network• Think differently about beats, coverage• Experiment & embrace new tools
  12. 12. Journalism & biz lessons• Transparency builds credibility
  13. 13. Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics
  14. 14. Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people
  15. 15. Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning
  16. 16. Journalism & biz lessons• Transparency builds credibility• Master SEO & analytics• Hire talented people• You give a name its meaning• Leadership must be together• Legacy culture is difficult to overcome
  17. 17. Life Lesson: Turn the page
  18. 18. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• stephenbuttry@gmail.com

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