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TBD: Lessons from a Short-Lived Start-up
The document outlines key business and journalism lessons learned from a short-lived startup experience. It emphasizes the importance of having digital sales staff, pursuing multiple revenue streams, and utilizing effective marketing strategies. Additionally, it highlights the need for transparency, talented personnel, and adaptability in both journalism and business practices.
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TBD: Lessons from a Short-Lived Start-up
- 1. Lessons from a short-livedstartup Steve Buttry American University October 13, 2012 #TBDlessons
- 2. Read more aboutit • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com • stephenbuttry@gmail.com
- 5. Business lessons • Digitalproducts need digital sales staff • Start small or be patient
- 7. Business lessons • Digital products need digital sales staff • Start small or be patient • Pursue multiple revenue streams • Pursue mobile opportunities aggressively
- 12. Business lessons • Digital products need digital sales staff • Start small or be patient • Pursue multiple revenue streams • Pursue mobile opportunities aggressively • No “Field of Dreams” marketing • Promote in media: traditional & social
- 15. Business lessons • Digital products need digital sales staff • Start small or be patient • Pursue multiple revenue streams • Pursue mobile opportunities aggressively • No “Field of Dreams” marketing • Promote in media: traditional & social • Promote through events
- 17. Journalism lessons • Youcan disrupt in breaking news
- 19. Journalism lessons • Youcan disrupt in breaking news • Excel in social media
- 21. Journalism lessons • Youcan disrupt in breaking news • Excel in social media • Develop strong local blog network
- 23. Journalism lessons • You can disrupt in breaking news • Excel in social media • Develop strong local blog network • Think differently about beats, coverage
- 27. Journalism lessons • You can disrupt in breaking news • Excel in social media • Develop strong local blog network • Think differently about beats, coverage • Experiment & embrace new tools
- 31. Journalism & bizlessons • Transparency builds credibility
- 34. Journalism & bizlessons • Transparency builds credibility • Master SEO & analytics
- 36. Journalism & bizlessons • Transparency builds credibility • Master SEO & analytics • Hire talented people
- 39. Journalism & bizlessons • Transparency builds credibility • Master SEO & analytics • Hire talented people • You give a name its meaning
- 42. Journalism & bizlessons • Transparency builds credibility • Master SEO & analytics • Hire talented people • You give a name its meaning • Leadership must be together • Legacy culture is difficult to overcome
- 46. Life Lesson: Turnthe page
- 47. Read more aboutit • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com • stephenbuttry@gmail.com