Pinterest has grown over 600% in recent months because it's easy to use, easy to share content, and lacks the drama of other social networks. Unlike networks focused on relationships, Pinterest centers around content sharing in a friendly environment. While it initially attracted mostly women interested in things like crafts, cooking, and design, Pinterest boards now cover a wide range of topics from architecture to science that appeal to American women of various interests. Companies have also found success engaging with Pinterest's large demographic of wealthy, career-oriented women ages 25-50. The presentation outlines 10 tips for businesses to effectively utilize Pinterest beyond just visual content.

1. Crash Course in Pinterest
A Lunch Bunch Presentation
By Andi Enns

2. See this again later
• AndiEnns.com/Pinterest

3. What’s the hype about Pinterest?
(And a few questions you’ll learn
the answers to over lunch.)

4. How is Pinterest different from other
social media networks?

5. Why has Pinterest grown 600% in just
a few months?
(and who is using it??)

6. What if my business isn’t very visual?

7. How can my business be successful on
Pinterest?

8. Pinterest is all about content
sharing in a friendly environment.

9. Pinterest has grown over 600 percent
because it’s easy to use, easy to share,
and doesn’t have any of the drama of
other networks.

10. If you hate knitting for babies, or
wedding planning, or thinspiration
– you don’t have to see it.

11. But what else is on Pinterest if you
hate knitting, weddings and other
“girl” stuff?

12. Everything American women are
interested in.
• Architecture • Gardening
• Art • Technology
• Cars & Motorcycles • Hair & Beauty
• Design • History
• Crafts & DIY • Home Décor
• Education • Families
• Film, Music, Books • Fashion
• Fitness • Pets
• Food & Drink • Science
• Travel • Sports

13. Demographic
• Female
• Ages 25-50
• Wealthy
• Have careers and families

14. • On Pinterest, women engage with three times
as many companies as on Facebook, on
average.

15. Companies like…
• Whole Foods • Missouri Tourism
• Zappo • KC Police Department
• ModCloth • Sutherlands
• General Electric • KCK Tourism
• HubSpot • KC Royals
• Minted • Ambassador Hotel
• Acquia • KC Public Library
• Shareholic • KC Business Journal
• Runkeeper • Community Foundation

16. 10 tips for Pinterest success.

17. 1. Fill out your profile.

18. 2. Make it a routine.

19. 3. Remember: It’s not about you.

20. 4. Interact with others.

21. 5. Optimize your other content for use
on Pinterest.

22. 6. Create targeted boards.

23. 7. Express yourself.

24. 8. Connect your other communications
with your Pinterest account.

25. 9. Tell stories.

26. 10. Collaborate with clients.

27. What if my business isn’t visual?

28. Questions?

29. Connect with me!