Marc Binkley designed a self-directed learning project over 12 months to develop a new sales and marketing model. The project involved reading 2 books per month on topics like consumer behavior, strategy, branding, marketing, sales and innovation. Marc would apply the concepts by blogging, creating videos, participating in online discussions and testing $100 in digital marketing. The goal was to identify patterns and develop a proprietary and effective business model through this experiential learning process.
This book is for anyone who has had an idea and said, “I should start my own company.”
It does not matter what type of idea, the level of business experience you have, or your educational background. Anyone armed
with a dream and passion can turn his or her idea into a business. No more excuses, it is time to Stop Talking and Start Doing!
The StartUp Cookbook is for the dreamers and doers of our world: the people who choose to take on the entrepreneurial journey
and start a company. These entrepreneurs are the true heroes of our communities transforming their own lives, and the lives of
those who benefit from their creations.
The visual thinking tools found inside this book provide you with a step-by-step guide to test your ideas, develop a team, design
your business model, go to market, and accelerate generating revenue.
New contemporary concepts on the value of leaders who generates organizational leadership as more of collaborative work place ambiance than just heroics.
Using Design Thinking for Growth is a transcription of a Business901 podcast.. It contained great thoughts on how Design Thinking may be to Business Growth the way Lean and Six Sigma has been to quality.
This book is for anyone who has had an idea and said, “I should start my own company.”
It does not matter what type of idea, the level of business experience you have, or your educational background. Anyone armed
with a dream and passion can turn his or her idea into a business. No more excuses, it is time to Stop Talking and Start Doing!
The StartUp Cookbook is for the dreamers and doers of our world: the people who choose to take on the entrepreneurial journey
and start a company. These entrepreneurs are the true heroes of our communities transforming their own lives, and the lives of
those who benefit from their creations.
The visual thinking tools found inside this book provide you with a step-by-step guide to test your ideas, develop a team, design
your business model, go to market, and accelerate generating revenue.
New contemporary concepts on the value of leaders who generates organizational leadership as more of collaborative work place ambiance than just heroics.
Using Design Thinking for Growth is a transcription of a Business901 podcast.. It contained great thoughts on how Design Thinking may be to Business Growth the way Lean and Six Sigma has been to quality.
This ebook is the collective genius of the UK's smartest small businesses: the Smarta 100.
In it you'll find their red-hot tips on everything from coming up with your first business idea to structuring a seriously lucrative exit. It's packed with been-there-done-it quick tricks for slashing costs, boosting sales and making your whole darn business super-efficient.
Introduction to Lean Startup tools - Bank of IrelandRaomal Perera
This is an introductory talk on the value of some of the tools we use in Lean Startup such as Business Model Canvas, Value Proposition Design & Mapping the Environment.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
What every business can learn from young entrepreneurs (publ)Frederic De Meyer
For my second book I took a look at a number of young entrepreneurs - what they are made of, what trends are they working on, etc. In this presentation I discuss what I learned from them and how these learnings could (and should) be applied to traditional businesses as well (in order to attract and retain young innovative talent).
Of course it's better to have the narratives along, so don't hesitate to get in touch if you'd want this presented 'live' at one of your events...
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
This ebook is the collective genius of the UK's smartest small businesses: the Smarta 100.
In it you'll find their red-hot tips on everything from coming up with your first business idea to structuring a seriously lucrative exit. It's packed with been-there-done-it quick tricks for slashing costs, boosting sales and making your whole darn business super-efficient.
Introduction to Lean Startup tools - Bank of IrelandRaomal Perera
This is an introductory talk on the value of some of the tools we use in Lean Startup such as Business Model Canvas, Value Proposition Design & Mapping the Environment.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
What every business can learn from young entrepreneurs (publ)Frederic De Meyer
For my second book I took a look at a number of young entrepreneurs - what they are made of, what trends are they working on, etc. In this presentation I discuss what I learned from them and how these learnings could (and should) be applied to traditional businesses as well (in order to attract and retain young innovative talent).
Of course it's better to have the narratives along, so don't hesitate to get in touch if you'd want this presented 'live' at one of your events...
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Get an overview on how social marketing differs from traditional marketing methods. Also, how using social networks and third-party applications can make managing your time online easier.
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddThadeus Giedd
The questions you should be asked (or should have been) and the items that should be addressed prior to starting the business plan writing process.
A different style, but I think the correct starting approach to tackling writing a business plan.
Content marketing For Marketing Automation DemandGen
Trying to connect the dots between Content Marketing and Marketing Automation? Join DemandGen for another exploration of B2B Marketing Automation best practice. This webcast will be looking at the relationship between Content Marketing and Marketing Automation. We’ve put together another panel of smart b2b practitioners. This month’s insights are provided by Doug Kessler of Velocity Partners, author of The B2B Content Marketing Workbook and Bob Apollo, founder of Inflexion-Point, B2B Sales and Marketing Performance Improvement specialists.
We’ll be taking a closer look at the relationship between Marketing Automation and Content Marketing:
- Rules of thought leadership
- Aligning content to the buying cycle
- Best practices: Building an integrated content marketing strategy with Marketing Automation tools
- B2B content marketing examples and successes
- Measuring the results
Women in Innovation: Building Success - BrandingKTN
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
This week we attended the CharityComms Communications on a Shoestring conference, giving some practical advice on how charities can best tackle their communications challenges on a tight budget.
Our workshop centred on the branding process – guiding people from the development of a strong brand proposition to the creation of a ‘big idea’ that brings it all to life. And we also explored brand personality, taking a look at some key brand role models to uncover the importance of a distinct identity that engages with the world in an interesting way.
The CharityComms event resonated really well with our core values at Neo – to help some of the world’s smallest, but best voices become some of its most powerful ones. As Nick, our Managing Director explains, “Neo is all about amplifying the voices of those organisations who are doing something good and interesting in the world. That’s why we believe workshops like these are so important – helping charities who might not have the budget to clearly articulate their offer, and breathe some life into their brand.”
We really enjoyed the running the workshop, and would like to thank all those who joined us.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
LinkedIn has made lots of new changes that will make the platform even better for business. Here are some main screenshots and steps to help guide you through it.
Stand Out! How to quit cold calling and use social media for B2B salesMarc Binkley
This document contains the results analysis and insights from a two-year experiment comparing the effects and ROI of cold calling to social media prospecting.
Questions?
Reach me @marcbinkley or marc at sleepingbarber.com
The Wanamaker Dilemma is a very real problem for most marketers. Here I answer the most common issues related to solving this dilemma. I'd love your feedback @marcbinkley or via my blog at blog.marcbinkley.ca
This is a presentation I gave yesterday to the Calgary Marketing Meetup Group.
I'm not sure how to make these videos active on Slideshare, if anyone has advice, I'd appreciate it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
2013 Self-directed Learning Project In Brand Growth
1. 2013
Self-directed Learning Project:
Branding, Sales, Marketing &
Innovation
By Marc Binkley
Brand Consultant & Marketing Analyst
@marcbinkley
Sleepingbarber.com
2.
3. Challenge:
The old sales and marketing methods
to make and keep a customer don’t
work as well as they once did. What
are the best ways to do this now?
5. Insights:
Frank Lloyd Wright, Thomas Edison, Charles Darwin and The Wright
Brothers are but a few of the famously successful autodidactics.
These men are proof that formal education is merely correlated
to, not the cause of, success.
The disintermediation of education by the internet has turned
information into a commodity. Information and self-directed tools for
learning are now low cost and ubiquitous.
We can design our own learning experiences that turn previously
expensive formal education programs into low cost do-it-yourself
projects.
6. You dropped a
hundred and fifty
grand on a fuckin’
education you
coulda' got for a
dollar fifty in late
charges at the
public library.
- Good Will Hunting -
7. Goal & Constraints:
Create a low cost learning outline that helps
me reach my challenge in 12 months.
Bonus: This framework can serve as a
prototype for others interested in designing
their own self-directed learning projects.
8. Successful Outcome:
A flow experience that produces a
proprietary and sustainably effective
sales & marketing business model
based on the most successful
business concepts.
9. Methodology
How might we accelerate our
learning to identify patterns that
help us adapt to the rapid pace
of change?
11. Learning Experience Design
I Want
To • Attempt to solve a provocative
question so as to build in motivation
to complete the program.
12. Learning Experience Design
See • Multimedia learning experience
• Involve as many senses as possible in
consumption of information
13. Learning Experience Design
• Read or listen to a minimum of two of the best
books on marketing, sales, branding,
innovation per month for 12 months
• Daily consumption & comment on at least one
piece of content from thought leaders such as
Know
• The Economist
• HBR Blog
• TED talks
• Fast Company
• Jeffrey Gitomer
• Brian Solis
• Avinash Kaushik
• Six Pixels of Separation
• Seth Godin – Startup School
• Enroll in Coursera Grow to Greatness
• Set my homepage to Wikipedia Random page
14. Learning Experience Design
• Record & share key learning
• Weekly on blog
• Biweekly video
• Monthly Newsletter Quarterly
Do whitepaper
• Project end proprietary model
• Participative Learning
• Monthly virtual business school
• Book club
• Minimum of 1 weekly Twitter chats
• #b2bchat, #mmchat, #kaizenbiz, #
hbrchat, #brandchat, #cxo_chat, #
innochat, #blogchat, #mediachat
15. Learning Experience Design
Be • Apply and share all appropriate
concepts to my own
business, students and clients
17. Consumer Mind
Innovation Strategy
Monthly Themes:
Repeat each theme twice
and seek out patterns
Brand
Sales
Management
Marketing &
Communication
18. Self-Directed Learning Project:
2013 Reading List*
Consumer Mind Strategy Branding Marketing & Sales Innovation
Communication
How We Decide Lean Startup Differentiate or Neuromarketing The Greatest Innovation &
Die Salesman In The Entrepreneurshi
Predictably The E-Myth Delivering World p
Irrational Revisited 22 Immutable Happiness
Laws Of Conversations Free Prize Inside
Influence Damn Good Branding Kotler On That Win The
Advice Marketing Complex Sale The Innovators
Thinking Fast Winning The Solution
and Slow Competing for Story Wars The New Rules To Sell is Human
The Future of Marketing & Great by
The Fifth PR The Challenger Choice
Metaskills Discipline Sale
WORKBOOKS
Business Model
Generation
Gamestorming
Resonate
*books I’ve not read yet, come strongly recommended and are broadly categorized into key areas of development
19. Marc’s Previous Top 25
Business Books
Consumer Mind Strategy Branding Marketing & Sales Innovation
Communication
Why We Buy The Designful ZAG Made To Stick Trust Agents The Design of
Company Business
The Cluetrain The Brand Gap How To Win Drive
Manifesto Switch Friends And Six Pixels Of
Start With Why Influence The Experience Separation
Brain Rules The Tipping People Economy
Point Positioning Brains On Fire
Crush It
Multipliers Purple Cow Maverick!
Here Comes
Good To Great Everybody
The End Of
Business As Usual
20. Books:
• How We Decide
• Predictably Irrational
January 2013
Other
• Theme: Consumer Mind • Seth Godin Startup School Podcast #1
• Comment daily on one article from Self Directed
• Special notes: Education Google+ circle
• The workbooks Resonate • TED Talk – Barry Schwartz: The Paradox of Choice
Business Model Generation
and Gamestorming will be • HBR -Customer Value Propositions in Business
used as reference resources Markets by James C. Anderson
throughout the project.
• The book Metaskills will be Applied learning
read as time permits
throughout the entire year. • Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• Start Coursera – Grow to Greatness
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest & track $100 into digital marketing /
adversiting
21. Books:
• E-Myth
• Lean Startup
February 2013
Other
• Theme: Strategy • Seth Godin Startup School Podcast #2
• Book Club Begins • Comment daily on one article from Self Directed
• Share insights with students of Education Google+ circle
Social Media for Business • TED Talk – Matt Cutts: Try Something New For 30
Certificate Program at MRU Days
• HBR – What Is Strategy? Michael E. Porter
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• Complete Coursera – Grow to Greatness
• 1 hour / week – work on Business Model
Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• First book club meeting on How We Decide
22. Books:
• Differentiate or Die
• The 22 Immutable Laws of Branding
March 2013
• Theme: Branding Other
• Share insights with students of • Seth Godin Startup School Podcast #3
Social Media for Business • Comment daily on one article from Self
Certificate Program at MRU Directed Education Google+ circle
• TED Talk – Simon Sinek: First Why Then Trust
• HBR - The Brand Report Card by Kevin Lane
Keller
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous
month’s books
23. Books:
• Neuromarketing
• Delivering Happiness
April 2013
Other
• Theme: Marketing & • Seth Godin Startup School Podcast #4
Communication
• Comment daily on one article from Self Directed
• Share insights with students of Education Google+ circle
Social Media for Business
• TED Talk - Chris Anderson: The Long Tail
Certificate Program at MRU
• HBR - Rethinking Marketing by Roland T. Rust
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
• First whitepaper
24. Books:
• Conversations That Win The Complex Sale
• The Greatest Salesman In The World
May 2013
Other
• Theme: Sales • Seth Godin Startup School Podcast #5
• Conference: • Comment daily on one article from Self Directed
MRUShift by Mount Royal Education Google+ circle
University • TED Talk – Ernesto Sirolli:Want to help someone?
• Share insights with students of Shut up and listen!
Social Media for Business • HBR - Ending The War Between Sales and
Certificate Program at MRU Marketing by Philip Kotler
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
25. Books:
• Innovation and Entrepreneurship
• Free Prize Inside
June 2013
Other
• Theme: Innovation • Seth Godin Startup School Podcast #6
• Comment daily on one article from Self Directed
Education Google+ circle
• TED Talk – Malcolm Gladwell: Choice, Happiness
and Spaghetti Sauce
• HBR - ”elBulli: The Taste of Innovation" Michael
Norton
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
26. Books:
• Thinking Fast and Slow
• Influence
July 2013
Other
• Theme: Consumer Mind • Seth Godin Startup School Podcast #7
• Attend Conference: • Comment daily on one article from Self Directed
World Domination Summit Education Google+ circle
by Chris Guillebeau author of • Video: David Gray - The Connected Company
The Art of Non-Conformity and • HBR – The Four C’s of Customer Focused Solutions
The $100 Start-up by Ranjay Gulati
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
27. Books:
• Damn Good Advice
• Competing for the Future
August 2013 Other
• Theme: Strategy • Seth Godin Startup School Podcast #8
• Comment daily on one article from Self Directed
Education Google+ circle
• TED Talk – Eddie Obeng: Smart Failure for a Fast
Changing World
• HBR – Kodak and the Digital Revolution by Giovanni
Gavetti
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
• Second white paper
28. Books:
• The Fifth Discipline
• Winning The Story Wars
September 2013
Other
• Theme: Branding • Seth Godin Startup School Podcast #9
• Share insights with students of • Comment daily on one article from Self Directed
Social Media for Business Education Google+ circle
Certificate Program at MRU
• TED Talk – Dan Colbey: What physics taught me
about marketing
• HBR – Getting Brand Communities Right by Susan
Fournier and Lara Lee
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
29. Books:
• Kolter on Marketing
• The New Rules of Marketing & PR
October 2013 Other
• Theme: Marketing & • Seth Godin Startup School Podcast #10
Communicaiton • Comment daily on one article from Self Directed
Education Google+ circle
• Share insights with students of
• TED Talk - Andrew Stanton: The clues to a great
Social Media for Business story
Certificate Program at MRU
• HBR – Unleashing The Power of Marketing by Beth
Comstock
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
• Third whitepaper
30. Books:
• To Sell Is Human
• The Challenger Sale
November 2013
Other
• Theme: Sales • Seth Godin Startup School Podcast #11
• Share insights with students of • Comment daily on one article from Self Directed
Social Media for Business Education Google+ circle
Certificate Program at MRU
• TED Talk – Rachel Botsman: The Currency Of the
New Economy is Trust
• HBR – What Makes A Leader? by Daniel Goleman
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
31. Books:
• The Innovators Solution
• Great By Choice
December 2013
Other
• Theme: Innovation • Seth Godin Startup School Podcast #12
• Share insights with students of • Comment daily on one article from Self Directed
Social Media for Business Education Google+ circle
Certificate Program at MRU
• TED Talk – Janine Benyus: The promise of
biomimicry
• HBR - Innovating Across The Business Model by
Peter Skarzynski
Applied learning
• Join 1 x Twitter chat / week
• Write 1 blog post / week
• Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• 1 hour / week – Google Analytics IQ
• Invest $100 into digital marketing / adversiting
• Book Club Review – one of two previous month’s
books
32. Applied learning
• Join 1 x Twitter chat / week
January 2014 • Write 1 blog post / week
• Synthesis & Production • Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• 1 hour / week – Business Model Generation
• Book Club Review – one of two previous
month’s books
• Fourth whitepaper
33. Applied learning
• Join 1 x Twitter chat / week
February 2014 • Write 1 blog post / week
• Synthesis & Production • Create 2 videos / month
• Join Pentacle Virtual Business School 1/month
• Final project published
34. Estimated Costs:
Item Cost
Books (27 x $20 each) $540
World Domination Summit (ticket, flight, hotel, $2000
food)
HBR case studies and reprints (12 x $7 each) $72
Digital Marketing & Ads (Adwords, LinkedIn Ads, $1200
etc.)
Total $3,812
35. Inspiration
1 Headrush Crash course on learning
2 Josh Kaufman Personal MBA
3 Chris Guillebeau Alternative Graduate School Experience
4 Learning Experience Design #LXD
5 LinkedIn Answers feedback
6 Massive Open Online Courses MOOC
7 Pentacle Virtual Business School
8 100 Best Business Books list
9 Scott Young – Can you get an MIT education for $2000
10 University Of Waterloo – Self Directed Learning Tips
11 Harvard Business School – MBA marketing cirriculum
12 Hong Kong University MBA – Creativity And Business Innovation
13 MJV Technologia – Design Thinking Book
14 Ideo - Design Thinking For Educators