There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.