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100 NOTES

trillion 200 billion
U.S. dollars were in
circulation as of
July 2013.

2

hours and 38
minutes is how long
the average U.S.
smartphone or
tablet owner uses
that device every
day, including more
than 50 minutes for
games.

Data points, talking points and assorted loose change

4

billion YouTube
videos are viewed
every day.

out of every 10
smartphone owners
use social media
apps.

percent of people
wash their hands
properly after using
a public restroom.
100 NOTES

6

times as many
members of
Generation Y (born
1977 to 1995),
compared to
members of any
older generation,
pierce body parts
other than their
earlobes.

Lions and one
Grand Prix were
awarded to Ogilvy &
Mather and IBM at
the 2013 Cannes
Lions International
Festival of
Creativity for work
from the offices of
New York, Paris, São
Paulo, Singapore
and Sydney.

thousand words are
spoken every day
by the average U.S.
woman.

8

Data points, talking points and assorted loose change

billion people will be
living on Planet
Earth by 2035.

is the average
number of iPhone
owners’ past sexual
partners by age 30.
100 NOTES

11
hours a day, on
average, are spent
communicating or
consuming
messages in person,
on TV or by
reading, including
e-mail.

12

million online
searches a month
are conducted for
“baby food” (far
more than for the
industry term
“infant nutrition”).

14
million trees are
logged each year to
make paper bags
for the U.S.

a.m. is the hour
when New Yorkers
most often
complain on Twitter
about street noise.

Data points, talking points and assorted loose change

percent of Pinterest
commentators say
they plan to design
their own fashions.
100 NOTES

16
percent of online
sales on Black
Friday last year
took place over
mobile devices.

17
IKEA stores in the
U.S. are powered by

solar panels.

percent of women
start their product
searches on social
networks.

Data points, talking points and assorted loose change

percent of Americans describe their
religious affiliation
as “none,” up from 6
percent in 1990.

20
years in a row, IBM
has won the most
patents from the
U.S. Patent
and Trademark
Office.
100 NOTES

percent of women
between 18 and 34
check Facebook in
the middle of the
night.

22
U.S. military

veterans, on
average, die by
suicide every day.

23

Data points, talking points and assorted loose change

dollars would be the
average household’s
annual savings from
lowering the
thermostat by two
degrees Fahrenheit.

thousand seven
hundred fifty-five
Iranian rials were
worth one U.S.
dollar as of April
2013.

25
percent of those
surveyed say the
internet causes
relationship
problems.
100 NOTES

26

is the age, under
the Affordable Care
Act, when an American citizen can no
longer be guaranteed coverage by a
parent’s health-insurance policy.

Data points, talking points and assorted loose change

percent of
health-care spending is wasted on
unnecessary services.

28

hours a week are
spent in the workplace writing
e-mails, searching
for information and
collaborating internally.

29
30
is the median age of
a Google employee.

million dollars’
worth of art was
discovered in a
home in Bellport,
New York, in March.
100 NOTES

31

percent of Generation Y feels more
confident using
online personas
than they do “IRL”
(in real life).

million tweets were
sent on Election
Day in 2012—the
most ever sent in
one day.

34

thousand entries
were submitted to
the 2013 Cannes
Lions International
Festival of Creativity, where the Ogilvy
& Mather network
won 151 Lions and
four Grand Prix
awards.

percent of all online
conversations
about fashion occur
on gaming websites.

Data points, talking points and assorted loose change

percent of designated drivers
drink—about half of
them reaching
blood-alcohol levels
of at least 0.5.
100 NOTES

39
37
40
38
36
million pounds of
Britain’s annual tax
revenue is reserved
for supporting the
royal family.

percent more was
spent on
sponsorship
advertising in 2012
than in 2011.

percent of grocery
shoppers with
mobile phones “like”
what they purchase
on Facebook.

Data points, talking points and assorted loose change

percent of the 45
million American
adults suffering
from mental illness
received care in
2011.

million dollars was
stolen from ATMs in
more than two
dozen countries
during a 10-hour
heist on February
19, 2013.
100 NOTES

41

million deaths
worldwide from
chronic illness are
forecast for 2015, up
from 35 million in
2005.
percent of the U.S.
population owned a
smartphone by the
end of last year.

percent of those
surveyed shop for
financial products
exclusively online.

43
percent of music
fans say they notice
when a brand or
product sponsors a
musical artist.

Data points, talking points and assorted loose change

percent of U.S.
mothers text someone about a TV
show while watching the show.
100 NOTES

46
percent of baby
boomers have more
than $50,000 in
savings and
investments.

47
billion RFID (radio-frequency identification) tags,
which transmit data
wirelessly, will be in
use by 2015.

percent of leisure
travelers advise
others on travel.

Data points, talking points and assorted loose change

percent of leisure
travelers enjoy
reading travel
reviews.

50
seconds of video, at
12 T-shirts per
second, comprise
Coca-Cola’s
Wearable Movie.
100 NOTES

51

percent of college
students don’t
expect to get job
offers when they
graduate.

percent of investors
say educational
videos sent by their
financial advisors
are useful.

Data points, talking points and assorted loose change

thousand deceased
Floridians were
discovered on
registered voter
rolls in May 2012.

54
percent of shoppers
abandon their
online shopping
carts if they’re
shown a shipping
estimate of five
days or longer.

55

percent of marketers say they had no
content strategy
in 2012—but
planned to create
one in 2013.
100 NOTES

56
percent of U.S.
adults have
smartphones;
among adults
between 18 and 34,
the rate reaches 80
percent.

percent of college
seniors move back
home after
graduation.

million websites
have been built
on WordPress as of
last year.

million iPads were
sold in 2012, up
from 32 million in
2011.

percent of those
surveyed say they
sometimes need to
turn off their mobile
phones for a break.

58

Data points, talking points and assorted loose change
100 NOTES

61

percent of girls say
they’re satisfied
with their
self-confidence.

64
percent of U.S. men
engage in “body
grooming.”

percent of all
Facebook activity is
driven by women.

percent of girls say
they don’t know
how to start a
conversation about
vaginal health.

Data points, talking points and assorted loose change

percent of shoppers
say free shipping
leads them to
recommend online
retailers by word of
mouth.
100 NOTES

66

percent of all search
activity around
video games takes
place on YouTube.

billion dollars
worldwide will be
spent on IT security
this year.

68

Data points, talking points and assorted loose change

percent of
Americans consider
climate change a
serious problem.

percent of the
mobile searches in
grocery stores are
attempts to find
deals.

percent of
millennials believe
they can negotiate
anything with
authority figures.
100 NOTES

71

percent of
consumers believe
companies take
advantage of them.

million Valentine’s
Day cards were purchased by parents
last year.

73
percent of
cell-phone users
keep the
geo-tracking
function turned on.

Data points, talking points and assorted loose change

percent of girls
consider
themselves
intelligent.

75

percent of shoppers
think every
retailer should
offer tracking
information.
100 NOTES

76
percent of Chinese
teens have mobile
phones, versus 82
percent of U.S.
teens.

percent of people
worldwide keep a
mobile device
within three feet, 24
hours a day.

80
78
thousand dollars in
winnings went to
IBM Watson after its
three-day Jeopardy!
tournament.

percent of people in
the U.S. had access
to the internet in
2012.

Data points, talking points and assorted loose change

percent more ad
spending—$2.6
billion total—was
devoted to mobile
advertising last year
than in 2011.
100 NOTES

81
84
82
percent of 18- to
25-year-olds say
getting rich is one
of their generation’s
main life goals.

percent of mothers’
discussions of a
brand take place on
Facebook, rather
than on a “mommy
blog” post.

percent of CEOs
own smartphones.

Data points, talking points and assorted loose change

percent of
oncologists in a
recent survey said
drug shortages
have prevented
them from
prescribing the
right chemotherapy
agent for a patient.

miles per hour is
the speed
limit—America’s
highest—on Texas
Tollway 130 near
Austin.
100 NOTES

percent of
conversations on
social media are
initiated by women.

87

89
percent of search
activity for overseas
travel is destination-based.

million smart TVs
are projected to sell
this year, up from 67
million last year.

Data points, talking points and assorted loose change

percent of
Americans have
negative feelings
about brands with
poorly performing
websites or
mobile apps.

percent of the
existing data in the
world was
generated within
the past two years.
100 NOTES

91
percent of U.S.
households own
toilet paper.

percent of
smartphones
operate on iOS or
Android.

percent of fathers
think it’s important
that their children
spend their money
wisely.

93 95

Data points, talking points and assorted loose change

percent of
marketers working
for brands and
corporations believe
content marketing
will be more
important this year
than in 2012.

percent of
Facebook users
who “like”
Coca-Cola were
likely to purchase a
Coke in 2012.
100 NOTES

96
percent of all
available big data is
unused in big data
analyses, due to
firewalls.

percent of
purchasing
decisions begin
online.

percent of mothers
between 25 and 34
who have kids
under 6 use
Facebook.

98 100

Data points, talking points and assorted loose change

percent of
individual
health-care plans
fall short of
standards required
by the Affordable
Care Act.

dollars is the largest
charitable donation
made by the
average member of
Generation Y.

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100 Notes

  • 1. 100 NOTES trillion 200 billion U.S. dollars were in circulation as of July 2013. 2 hours and 38 minutes is how long the average U.S. smartphone or tablet owner uses that device every day, including more than 50 minutes for games. Data points, talking points and assorted loose change 4 billion YouTube videos are viewed every day. out of every 10 smartphone owners use social media apps. percent of people wash their hands properly after using a public restroom.
  • 2. 100 NOTES 6 times as many members of Generation Y (born 1977 to 1995), compared to members of any older generation, pierce body parts other than their earlobes. Lions and one Grand Prix were awarded to Ogilvy & Mather and IBM at the 2013 Cannes Lions International Festival of Creativity for work from the offices of New York, Paris, São Paulo, Singapore and Sydney. thousand words are spoken every day by the average U.S. woman. 8 Data points, talking points and assorted loose change billion people will be living on Planet Earth by 2035. is the average number of iPhone owners’ past sexual partners by age 30.
  • 3. 100 NOTES 11 hours a day, on average, are spent communicating or consuming messages in person, on TV or by reading, including e-mail. 12 million online searches a month are conducted for “baby food” (far more than for the industry term “infant nutrition”). 14 million trees are logged each year to make paper bags for the U.S. a.m. is the hour when New Yorkers most often complain on Twitter about street noise. Data points, talking points and assorted loose change percent of Pinterest commentators say they plan to design their own fashions.
  • 4. 100 NOTES 16 percent of online sales on Black Friday last year took place over mobile devices. 17 IKEA stores in the U.S. are powered by solar panels. percent of women start their product searches on social networks. Data points, talking points and assorted loose change percent of Americans describe their religious affiliation as “none,” up from 6 percent in 1990. 20 years in a row, IBM has won the most patents from the U.S. Patent and Trademark Office.
  • 5. 100 NOTES percent of women between 18 and 34 check Facebook in the middle of the night. 22 U.S. military veterans, on average, die by suicide every day. 23 Data points, talking points and assorted loose change dollars would be the average household’s annual savings from lowering the thermostat by two degrees Fahrenheit. thousand seven hundred fifty-five Iranian rials were worth one U.S. dollar as of April 2013. 25 percent of those surveyed say the internet causes relationship problems.
  • 6. 100 NOTES 26 is the age, under the Affordable Care Act, when an American citizen can no longer be guaranteed coverage by a parent’s health-insurance policy. Data points, talking points and assorted loose change percent of health-care spending is wasted on unnecessary services. 28 hours a week are spent in the workplace writing e-mails, searching for information and collaborating internally. 29 30 is the median age of a Google employee. million dollars’ worth of art was discovered in a home in Bellport, New York, in March.
  • 7. 100 NOTES 31 percent of Generation Y feels more confident using online personas than they do “IRL” (in real life). million tweets were sent on Election Day in 2012—the most ever sent in one day. 34 thousand entries were submitted to the 2013 Cannes Lions International Festival of Creativity, where the Ogilvy & Mather network won 151 Lions and four Grand Prix awards. percent of all online conversations about fashion occur on gaming websites. Data points, talking points and assorted loose change percent of designated drivers drink—about half of them reaching blood-alcohol levels of at least 0.5.
  • 8. 100 NOTES 39 37 40 38 36 million pounds of Britain’s annual tax revenue is reserved for supporting the royal family. percent more was spent on sponsorship advertising in 2012 than in 2011. percent of grocery shoppers with mobile phones “like” what they purchase on Facebook. Data points, talking points and assorted loose change percent of the 45 million American adults suffering from mental illness received care in 2011. million dollars was stolen from ATMs in more than two dozen countries during a 10-hour heist on February 19, 2013.
  • 9. 100 NOTES 41 million deaths worldwide from chronic illness are forecast for 2015, up from 35 million in 2005. percent of the U.S. population owned a smartphone by the end of last year. percent of those surveyed shop for financial products exclusively online. 43 percent of music fans say they notice when a brand or product sponsors a musical artist. Data points, talking points and assorted loose change percent of U.S. mothers text someone about a TV show while watching the show.
  • 10. 100 NOTES 46 percent of baby boomers have more than $50,000 in savings and investments. 47 billion RFID (radio-frequency identification) tags, which transmit data wirelessly, will be in use by 2015. percent of leisure travelers advise others on travel. Data points, talking points and assorted loose change percent of leisure travelers enjoy reading travel reviews. 50 seconds of video, at 12 T-shirts per second, comprise Coca-Cola’s Wearable Movie.
  • 11. 100 NOTES 51 percent of college students don’t expect to get job offers when they graduate. percent of investors say educational videos sent by their financial advisors are useful. Data points, talking points and assorted loose change thousand deceased Floridians were discovered on registered voter rolls in May 2012. 54 percent of shoppers abandon their online shopping carts if they’re shown a shipping estimate of five days or longer. 55 percent of marketers say they had no content strategy in 2012—but planned to create one in 2013.
  • 12. 100 NOTES 56 percent of U.S. adults have smartphones; among adults between 18 and 34, the rate reaches 80 percent. percent of college seniors move back home after graduation. million websites have been built on WordPress as of last year. million iPads were sold in 2012, up from 32 million in 2011. percent of those surveyed say they sometimes need to turn off their mobile phones for a break. 58 Data points, talking points and assorted loose change
  • 13. 100 NOTES 61 percent of girls say they’re satisfied with their self-confidence. 64 percent of U.S. men engage in “body grooming.” percent of all Facebook activity is driven by women. percent of girls say they don’t know how to start a conversation about vaginal health. Data points, talking points and assorted loose change percent of shoppers say free shipping leads them to recommend online retailers by word of mouth.
  • 14. 100 NOTES 66 percent of all search activity around video games takes place on YouTube. billion dollars worldwide will be spent on IT security this year. 68 Data points, talking points and assorted loose change percent of Americans consider climate change a serious problem. percent of the mobile searches in grocery stores are attempts to find deals. percent of millennials believe they can negotiate anything with authority figures.
  • 15. 100 NOTES 71 percent of consumers believe companies take advantage of them. million Valentine’s Day cards were purchased by parents last year. 73 percent of cell-phone users keep the geo-tracking function turned on. Data points, talking points and assorted loose change percent of girls consider themselves intelligent. 75 percent of shoppers think every retailer should offer tracking information.
  • 16. 100 NOTES 76 percent of Chinese teens have mobile phones, versus 82 percent of U.S. teens. percent of people worldwide keep a mobile device within three feet, 24 hours a day. 80 78 thousand dollars in winnings went to IBM Watson after its three-day Jeopardy! tournament. percent of people in the U.S. had access to the internet in 2012. Data points, talking points and assorted loose change percent more ad spending—$2.6 billion total—was devoted to mobile advertising last year than in 2011.
  • 17. 100 NOTES 81 84 82 percent of 18- to 25-year-olds say getting rich is one of their generation’s main life goals. percent of mothers’ discussions of a brand take place on Facebook, rather than on a “mommy blog” post. percent of CEOs own smartphones. Data points, talking points and assorted loose change percent of oncologists in a recent survey said drug shortages have prevented them from prescribing the right chemotherapy agent for a patient. miles per hour is the speed limit—America’s highest—on Texas Tollway 130 near Austin.
  • 18. 100 NOTES percent of conversations on social media are initiated by women. 87 89 percent of search activity for overseas travel is destination-based. million smart TVs are projected to sell this year, up from 67 million last year. Data points, talking points and assorted loose change percent of Americans have negative feelings about brands with poorly performing websites or mobile apps. percent of the existing data in the world was generated within the past two years.
  • 19. 100 NOTES 91 percent of U.S. households own toilet paper. percent of smartphones operate on iOS or Android. percent of fathers think it’s important that their children spend their money wisely. 93 95 Data points, talking points and assorted loose change percent of marketers working for brands and corporations believe content marketing will be more important this year than in 2012. percent of Facebook users who “like” Coca-Cola were likely to purchase a Coke in 2012.
  • 20. 100 NOTES 96 percent of all available big data is unused in big data analyses, due to firewalls. percent of purchasing decisions begin online. percent of mothers between 25 and 34 who have kids under 6 use Facebook. 98 100 Data points, talking points and assorted loose change percent of individual health-care plans fall short of standards required by the Affordable Care Act. dollars is the largest charitable donation made by the average member of Generation Y.