Connect To Survive - The Digital Divide


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The issues facing public sector in engaging with the digitally disconnected.

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  • Connect To Survive - The Digital Divide

    1. 1. Web 2.0 : Connect to Survive (the Digital Divide) Steve Dale Knowledge & Information Consultant 10 June 2008 A presentation for local government
    2. 2. What I will cover <ul><li>Web 2.0 – the new knowledge paradigm (embrace or perish?) </li></ul><ul><li>Web 2.0 - socio-demographics affecting the local government workforce </li></ul><ul><li>Consultation and the digital divide </li></ul>
    3. 4. <ul><li>We are moving toward a world where knowledge, power and productive capability will be more dispersed than at any time in our history – a world where value creation will be fast, fluid and persistently disruptive. </li></ul>A world where only the connected will survive .
    4. 5. Should you be worried? <ul><li>A power shift is underway, and a tough new business rule is emerging: Harness the new collaboration or perish. </li></ul><ul><li>Those who fail to grasp this will find themselves ever more isolated – cut off from the networks that are sharing, adapting and updating knowledge to create value. </li></ul>
    5. 6. It’s more than replacing old tools…
    6. 7. ...with new ones
    7. 8. It’s about people….and the communities in which they are involved.
    8. 9. It’s about connecting and collaborating
    9. 10. The blogosphere Our social tools remove older obstacles to public expression, and thus remove the bottlenecks that characterized mass media. The result is the mass amateurisation of efforts previously reserved for media professionals. - Clay Shirky (Here comes everybody)
    10. 11. So what is this new knowledge paradigm?
    11. 12. Web 2.0 collaboration tools and services <ul><li>Blogs - Wordpress, Blogger, Typepad </li></ul><ul><li>Content Sharing - YouTube, Flickr, Photobucket </li></ul><ul><li>Social Networks - MySpace, Facebook, bebo </li></ul><ul><li>Professional Networks - LinkedIn, ecademy, xing </li></ul><ul><li>Microblogging - Twitter, Jaiku </li></ul><ul><li>“ Democratic Content” - Digg </li></ul><ul><li>Preference Sharing - Last FM, Wakoopa </li></ul>
    12. 13. Community and Collaboration
    13. 14. Community and Collaboration
    14. 15. Community and Collaboration
    15. 21. 2. Web 2.0 and the socio-demographic challenge to the local government workforce.
    16. 22. New business models are emerging Source: Vs. Vs.
    17. 23. The Net Generation Source: Educating the Net Generation, D Oblinger and J Oblinger (2005) Anything slow Negativity Red tape Hype Laziness Turning 50 Waste Technology Dislikes Public activism Latest technology Parents Freedom Multitasking Work-life balance Responsibility Work ethic Can-do attitude Respect for authority Family Community involvement Likes Hopeful Determined Independent Skeptical Optimistic Workaholic Command and control Self-sacrifice Attributes Millennials Latchkey generation Me generation Greatest generation Description 1982 – 1991 1965 – 1982 1946 – 1964 1900 – 1946 Birth Dates Generation Y (Net generation) Generation X Baby Boomers Matures
    18. 24. A four-generation workforce Each generation with different assumptions about how the world works Born 1928-1945 Born 1946-1964 Born 1965-1979 Born 1980- ~2000
    19. 25. We’re all getting older
    20. 26. Generation Y <ul><li>97% own a computer </li></ul><ul><li>94% own a cell phone </li></ul><ul><li>76% use Instant Messaging. </li></ul><ul><li>15% of IM users are logged on 24 hours a day/7 days a week </li></ul><ul><li>34% use websites as their primary source of news </li></ul><ul><li>28% author a blog and 44% read blogs </li></ul><ul><li>49% download music using peer-to-peer file sharing </li></ul><ul><li>75% of college students have a Facebook account </li></ul><ul><li>60% own some type of portable music and/or video device such as an iPod </li></ul>Source: Reynol Junco and Jeanna Mastrodicasa (2007), based on survey of 7,705 US college students.
    21. 27. Generation Y consumers <ul><li>Researched coats online </li></ul><ul><li>Visited store with friends and digital cameras, trying on coats and taking photos </li></ul><ul><li>Uploaded photos to Facebook and asked additional friends to comment </li></ul><ul><li>Selected the coat </li></ul><ul><li>Searched for and purchased the coat online </li></ul>Karen buys a new coat…
    22. 28. The Generation Y phenomenon Source:
    23. 29. Gen Y workplace expectations <ul><li>Want transferable skills that support job mobility </li></ul><ul><li>Expect to have many jobs over their lifetimes </li></ul><ul><li>High value placed on engagement and attention from companies, bosses, mentors </li></ul><ul><li>Broad attention span and multitasking </li></ul><ul><li>Communicate via multiple channels </li></ul><ul><li>High use of computer games, have developed job-related skills via gaming </li></ul><ul><li>Willing to trade off between income and job demands </li></ul><ul><li>Less willing to unquestioningly adhere to “traditional” norms around the workplace </li></ul>Source: Ken Parekh and Mary Walker
    24. 30. Public sector demographics Source: ONS Labour Force Survey Q4 2007
    25. 31. British technology survey <ul><ul><li>Difference in feeling towards technologies </li></ul></ul><ul><ul><ul><li>Men like it </li></ul></ul></ul><ul><ul><ul><li>Women not their favorite </li></ul></ul></ul><ul><ul><li>Different ways to use technology </li></ul></ul><ul><ul><ul><li>Male - computer games </li></ul></ul></ul><ul><ul><ul><li>Female - Email, online chatting </li></ul></ul></ul>
    26. 32. British technology survey <ul><ul><li>Gender gap closing </li></ul></ul><ul><ul><li>Data Found:- </li></ul></ul><ul><ul><ul><li>Cell phones used more by men </li></ul></ul></ul><ul><ul><ul><li>Women had anxiety with internet use </li></ul></ul></ul><ul><ul><ul><li>Men self-taught, Women assisted </li></ul></ul></ul>
    27. 33. The 21 st Century Knowledge Worker - summary <ul><li>There won’t be enough of them </li></ul><ul><li>2. Their expectations will be different </li></ul><ul><li>3. Technologies will transform when, where and how work is done. </li></ul>
    28. 34. 3. Consultation – are we all included?
    29. 35. Consultation <ul><li>Consultation is an essential part of government activity today, with organisations of all sizes working to provide opportunities for better public and stakeholder engagement at every stage of the process. </li></ul>Source: Government
    30. 36. Are we all included? <ul><li>Online consultation offers a number of real benefits for public sector organisations – widening participation and accessibility. Improving efficiency and accuracy, as well as reducing the frustration and costs associated with the consultation process. </li></ul>Source: Software services vendor
    31. 37. Internet growth is stagnating There has been little or no growth in the number of internet users since 2004. The remaining 39% of adults who do not use the internet are unlikely to be reached through organic, market-based approaches. Source: Freshminds
    32. 38. Internet use – UK households Source: ONS 2007
    33. 39. Digital behavioural groups Digitally excluded Digitally dismissive Digitally constrained Digitally determined Digitally included Digital Divide Source: Freshminds 2007
    34. 40. But barriers to digital inclusion continue to be lowered.
    35. 41. Factors influencing use of technology Access – whether an individual has some means to access digital technologies Motivation – whether an individual sees some benefit/interest in the technology Skills and confidence – whether the individual is able to make effective use of technologies
    36. 42. Demographics <ul><li>Aged over 65: Nearly half (46%) of digitally excluded people are aged over 65. Exclusion increases with age, so that, while 60% of the 65-74 age-group are excluded, exclusion among those over 75 is 79%. </li></ul>Source: Freshminds based on ONS 2006 data
    37. 43. Demographics <ul><li>Economically inactive: Two thirds of digitally excluded people are economically inactive. </li></ul>Source: Freshminds based on ONS 2006 data
    38. 44. Demographics <ul><li>Low-qualified: 62% of those with no educational qualifications are digitally excluded, compared to only 6% of those with a degree . </li></ul>Living alone: 69% of those who live alone are digitally excluded. Source: Freshminds based on ONS 2006 data
    39. 45. Digital exclusion <ul><li>Digital exclusion is highly correlated with social exclusion. Socially excluded people are three times more likely to be non-users of the internet than they are to be internet users. </li></ul>
    40. 46. What does all this mean? <ul><li>Empowerment through self-organising groups. </li></ul><ul><li>Influence through online consultation </li></ul><ul><li>Identity - being seen, being heard </li></ul><ul><li>Generation Y challenge to established work practices </li></ul>Web 2.0 World <ul><li>Increased marginalisation </li></ul><ul><li>Minority voice - lack of influence </li></ul><ul><li>Anonymous </li></ul><ul><li>Ageing workforce – knowledge bleed </li></ul>Real World Increasing impact of technology
    41. 47. … but it won’t happen overnight! “ Never mistake a clear view for a short distance.” Folk saying, in current times attributed to Paul Saffo Thank you Steve Dale Email: Blog: Twitter:
    42. 48. References, acknowledgements and further reading <ul><li>Office of National statistics households and individuals document link </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Workforce ageing: the challenges for 21st century management Margaret Patrickson Rob Ranzijn </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Public-Sector Challenges: The Aging Workforce Jeanne C. Meister </li></ul><ul><li>Understanding Digital Inclusion, Freshminds research summary 2007 </li></ul>