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Web 2.0 :  Connect   to Survive  (the Digital Divide) Steve Dale Knowledge & Information Consultant 10 June 2008 A presentation for local government
What I will cover ,[object Object],[object Object],[object Object]
 
[object Object],A world where only the connected will survive .
Should you be worried? ,[object Object],[object Object]
It’s more than replacing old tools…
...with new ones
It’s about people….and the communities in which they are involved.
It’s about connecting and collaborating
The blogosphere Our social tools remove older obstacles to public expression, and thus remove the bottlenecks that characterized mass media. The result is the mass amateurisation of efforts previously reserved for media professionals. - Clay Shirky (Here comes everybody)
So what is this new knowledge paradigm?
Web 2.0 collaboration tools and services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community and Collaboration
Community and Collaboration
Community and Collaboration
 
 
 
 
 
2. Web 2.0 and the socio-demographic challenge to the local government workforce.
New business models are emerging Source: www.futuregovconsultancy.com Vs. Vs.
The Net Generation Source: Educating the Net Generation, D Oblinger and J Oblinger (2005) Anything slow Negativity Red tape Hype Laziness Turning 50 Waste Technology Dislikes Public activism Latest technology Parents Freedom Multitasking Work-life balance Responsibility Work ethic Can-do attitude Respect for authority Family Community involvement Likes Hopeful Determined Independent Skeptical Optimistic Workaholic Command and control Self-sacrifice Attributes Millennials Latchkey generation Me generation Greatest generation Description 1982 – 1991 1965 – 1982 1946 – 1964 1900 – 1946 Birth Dates Generation Y (Net generation) Generation X Baby Boomers Matures
A four-generation workforce Each generation with different assumptions about how the world works Born 1928-1945 Born 1946-1964 Born 1965-1979 Born 1980- ~2000
We’re all getting older
Generation Y ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Reynol Junco and Jeanna Mastrodicasa (2007), based on survey of 7,705 US college students.
Generation Y consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],Karen buys a new coat…
The Generation Y phenomenon Source: http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/report.pdf
Gen Y workplace expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Ken Parekh and Mary Walker
Public sector demographics Source: ONS Labour Force Survey Q4 2007
British technology survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
British technology survey ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 21 st  Century Knowledge Worker - summary ,[object Object],[object Object],[object Object]
3. Consultation – are we all included?
Consultation ,[object Object],Source: Government
Are we all included? ,[object Object],Source: Software services vendor
Internet growth is stagnating There has been little or no growth in the number of internet users since 2004. The remaining 39% of adults who do not use the internet are unlikely to be reached through organic, market-based approaches. Source: Freshminds
Internet use – UK households Source: ONS 2007
Digital behavioural groups Digitally excluded Digitally dismissive Digitally constrained Digitally determined Digitally included Digital Divide Source: Freshminds 2007
But barriers to digital inclusion continue to be lowered.
Factors influencing use of technology Access – whether an  individual has some  means to access  digital technologies Motivation – whether an  individual sees some  benefit/interest in  the technology  Skills and confidence –  whether the individual is able  to make effective use of technologies
Demographics ,[object Object],Source: Freshminds based on ONS 2006 data
Demographics ,[object Object],Source: Freshminds based on ONS 2006 data
Demographics ,[object Object],Living alone: 69% of those who live alone are digitally excluded. Source: Freshminds based on ONS 2006 data
Digital exclusion ,[object Object]
What does all this mean? ,[object Object],[object Object],[object Object],[object Object],Web 2.0 World ,[object Object],[object Object],[object Object],[object Object],Real World Increasing impact of technology
… but it won’t happen overnight!  “ Never mistake a clear view for a short distance.”  Folk saying, in current times attributed to Paul Saffo  Thank you Steve Dale Email: steve.dale@semantix.co.uk Blog: http://steve-dale.net Twitter: http://twitter.com/stephendale
References, acknowledgements and further reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Connect To Survive - The Digital Divide

  • 1. Web 2.0 : Connect to Survive (the Digital Divide) Steve Dale Knowledge & Information Consultant 10 June 2008 A presentation for local government
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6. It’s more than replacing old tools…
  • 8. It’s about people….and the communities in which they are involved.
  • 9. It’s about connecting and collaborating
  • 10. The blogosphere Our social tools remove older obstacles to public expression, and thus remove the bottlenecks that characterized mass media. The result is the mass amateurisation of efforts previously reserved for media professionals. - Clay Shirky (Here comes everybody)
  • 11. So what is this new knowledge paradigm?
  • 12.
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. 2. Web 2.0 and the socio-demographic challenge to the local government workforce.
  • 22. New business models are emerging Source: www.futuregovconsultancy.com Vs. Vs.
  • 23. The Net Generation Source: Educating the Net Generation, D Oblinger and J Oblinger (2005) Anything slow Negativity Red tape Hype Laziness Turning 50 Waste Technology Dislikes Public activism Latest technology Parents Freedom Multitasking Work-life balance Responsibility Work ethic Can-do attitude Respect for authority Family Community involvement Likes Hopeful Determined Independent Skeptical Optimistic Workaholic Command and control Self-sacrifice Attributes Millennials Latchkey generation Me generation Greatest generation Description 1982 – 1991 1965 – 1982 1946 – 1964 1900 – 1946 Birth Dates Generation Y (Net generation) Generation X Baby Boomers Matures
  • 24. A four-generation workforce Each generation with different assumptions about how the world works Born 1928-1945 Born 1946-1964 Born 1965-1979 Born 1980- ~2000
  • 26.
  • 27.
  • 28. The Generation Y phenomenon Source: http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/report.pdf
  • 29.
  • 30. Public sector demographics Source: ONS Labour Force Survey Q4 2007
  • 31.
  • 32.
  • 33.
  • 34. 3. Consultation – are we all included?
  • 35.
  • 36.
  • 37. Internet growth is stagnating There has been little or no growth in the number of internet users since 2004. The remaining 39% of adults who do not use the internet are unlikely to be reached through organic, market-based approaches. Source: Freshminds
  • 38. Internet use – UK households Source: ONS 2007
  • 39. Digital behavioural groups Digitally excluded Digitally dismissive Digitally constrained Digitally determined Digitally included Digital Divide Source: Freshminds 2007
  • 40. But barriers to digital inclusion continue to be lowered.
  • 41. Factors influencing use of technology Access – whether an individual has some means to access digital technologies Motivation – whether an individual sees some benefit/interest in the technology Skills and confidence – whether the individual is able to make effective use of technologies
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. … but it won’t happen overnight! “ Never mistake a clear view for a short distance.” Folk saying, in current times attributed to Paul Saffo Thank you Steve Dale Email: steve.dale@semantix.co.uk Blog: http://steve-dale.net Twitter: http://twitter.com/stephendale
  • 48.