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5 Examples Of Disruptive Innovation

Five illustrative examples of disruptive innovation.

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5 Examples of
Disruptive Innovation
Christian Sandström holds a PhD from Chalmers
University of Technology, Sweden. He writes and speaks
about disruptive innovation and technological change.
www.disruptiveinnovation.se
Harvard professor
Clayton Christensen
coined the term
disruptive innovation in
his book ’The
innovator’s dilemma’,
published in 1997.
Harvard professor
Clayton Christensen
coined the term
disruptive innovation in
his book ’The
innovator’s dilemma’,
published in 1997.
This presentation gives
five illustrative
examples of disruptive
innovation.
A disruptive innovation initially offers a lower
performance according to what the
mainstream market has historically demanded.
A disruptive innovation initially offers a lower
performance according to what the
mainstream market has historically demanded.
At the same time it provides some new
performance attributes, which in turn makes it
prosper in a different market.

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