Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point. Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like. And if you’re serious about Progressive Profiling and the Buyer’s Journey... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

1. Progressive
Profiling and
the Buyer’s
Journey

4. By the time someone advances from an
awareness stage offer to a consideration stage
offer and then onto a decision stage offer, you’re
no longer dealing with a stranger.
Advancing Through the
Buyer’s Journey

5. if you successfully intercept this person early on
in the journey, you’ve already started to build up
some relationship equity.
In the Middle and Later
Stages of the Buyer’s
Journey

6. Pre-Awareness
Awareness
Consideration
Decision
Advancing Through the Buyer’s Journey

7. With the right kind of marketing automation
software, you can save that person time and ask
additional questions when you use the
progressive profiling features of the software.
Progressive Profiling

8. Don’t make visitors repeat themselves
When you really would instead ask for
something more probing at the decision
stage -- such as a Budget Range or Purchase
Timeframe
in the consideration stage of the buyer’s journey
asks for Job Role in a drop-down list, and Job
Role is already sitting within contact records in
your CRM,:
In Other Words, If Your
Form Used

9. Consideration Decision
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Progressive Profiling

10. HOW DOES YOUR COMPANY USE PROGRESSIVE PROFILING
THROUGHOUT THE BUYER’S JOURNEY?
AND HOW DOES THIS TECHNOLOGY IMPROVE PROSPECT EXPERIENCE AND
YOUR TEAM’S SALES PRODUCTIVITY?
LET ME KNOW IN THE COMMENTS.

13. Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
www.gotomarket101.com