Leor Franks looks at how marketers can audit the current
state of a firm in its market, in order to guide the
development of appropriate objectives and planning.
- Partners have implied authority to bind the firm for acts done in the usual course of business. However, this authority does not extend to certain acts like submitting disputes to arbitration or acquiring immovable property without express consent.
- The doctrine of holding out makes a person liable as a partner if they represent themselves as a partner or knowingly allow others to represent them as such, and a third party gives credit to the firm based on this representation.
- A minor can be admitted to the benefits of a partnership with the consent of all partners but is not personally liable for acts of the firm. They have rights to profits and inspection of accounts.
The document summarizes the different modes of winding up a company in India. It discusses compulsory winding up by the court, voluntary winding up, and voluntary winding up subject to court supervision. Compulsory winding up can be initiated by the court under various circumstances such as inability to pay debts, or when it is just and equitable. Voluntary winding up can be done via an ordinary or special resolution and is divided into members' voluntary winding up and creditors' voluntary winding up. The roles of liquidators, committees of inspection and other procedures are also outlined.
The document discusses private placement of securities under the Companies Act 2013. It defines private placement as any offer or invitation to subscribe to securities made to a select group of persons, not exceeding 50 persons in a single offer or 200 persons in a financial year, other than through a public offer. It lists the relevant sections and rules for private placements. The key provisions discussed are that the offer can only be made to persons identified by the board, there is no minimum offer size, offer letters must be in the prescribed format PAS-4, and application money can only be utilized after filing the return of allotment in Form PAS-3 within 15 days of allotment.
Company law 2013 merger and amalgamationMohith Sanjay
The document discusses the process of amalgamation under Indian company law. Amalgamation is when two or more companies blend into one company, with the shareholders of each company becoming shareholders of the new combined company. There are two main types of amalgamation: merger, where one company absorbs the other and ceases to exist, and acquisition, where the shareholding is spread between the shareholders of both companies. The key steps in the amalgamation process under the Companies Act 2013 include conceptualizing the scheme, applying to the National Company Law Tribunal for approval, holding shareholder and creditor meetings to approve the scheme, and filing documents with regulatory authorities. Special procedures apply for amalgamation of small companies or between a holding and subsidiary.
An official death certificate was issued for an ex-employee who died of an unspecified disease on a specific date at a given location. The certifying medical officer signed the document, providing their designation. The certificate is normally issued by the relevant medical office but can also be issued by a private practitioner if countersigned by a gazetted officer familiar with the deceased.
Liquidation process under the Insolvency and Bankruptcy Code, 2016Alok Saksena
The document discusses the liquidation process under the Insolvency and Bankruptcy Code of India. It explains that a liquidation order will be passed if the corporate insolvency resolution process fails or the approved resolution plan is not implemented. Upon a liquidation order, the company enters liquidation, all employees are terminated except where the business is continued, and legal proceedings against the company are barred. The liquidator is appointed to manage the seven step liquidation process, which includes verifying claims, selling assets, and distributing the proceeds in a specified order to settle debts and dissolve the company within two years.
Statutory Registers under Companies Act, 2013.Saurav Roy
The document discusses the statutory registers that must be maintained by companies under the Companies Act 2013. It provides definitions of statutory registers and explains why they are important as they contain historical information about shareholders, share transfers, allotments, charges on the company, and other corporate records. It then lists the specific registers that must be maintained, such as the register of members, register of charges, register of deposits, and others. It provides details on where these registers must be kept, authentication requirements, and other specifics regarding their maintenance and inspection. The key information is that the Companies Act 2013 mandates what registers a company must maintain and the document outlines these requirements.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
- Partners have implied authority to bind the firm for acts done in the usual course of business. However, this authority does not extend to certain acts like submitting disputes to arbitration or acquiring immovable property without express consent.
- The doctrine of holding out makes a person liable as a partner if they represent themselves as a partner or knowingly allow others to represent them as such, and a third party gives credit to the firm based on this representation.
- A minor can be admitted to the benefits of a partnership with the consent of all partners but is not personally liable for acts of the firm. They have rights to profits and inspection of accounts.
The document summarizes the different modes of winding up a company in India. It discusses compulsory winding up by the court, voluntary winding up, and voluntary winding up subject to court supervision. Compulsory winding up can be initiated by the court under various circumstances such as inability to pay debts, or when it is just and equitable. Voluntary winding up can be done via an ordinary or special resolution and is divided into members' voluntary winding up and creditors' voluntary winding up. The roles of liquidators, committees of inspection and other procedures are also outlined.
The document discusses private placement of securities under the Companies Act 2013. It defines private placement as any offer or invitation to subscribe to securities made to a select group of persons, not exceeding 50 persons in a single offer or 200 persons in a financial year, other than through a public offer. It lists the relevant sections and rules for private placements. The key provisions discussed are that the offer can only be made to persons identified by the board, there is no minimum offer size, offer letters must be in the prescribed format PAS-4, and application money can only be utilized after filing the return of allotment in Form PAS-3 within 15 days of allotment.
Company law 2013 merger and amalgamationMohith Sanjay
The document discusses the process of amalgamation under Indian company law. Amalgamation is when two or more companies blend into one company, with the shareholders of each company becoming shareholders of the new combined company. There are two main types of amalgamation: merger, where one company absorbs the other and ceases to exist, and acquisition, where the shareholding is spread between the shareholders of both companies. The key steps in the amalgamation process under the Companies Act 2013 include conceptualizing the scheme, applying to the National Company Law Tribunal for approval, holding shareholder and creditor meetings to approve the scheme, and filing documents with regulatory authorities. Special procedures apply for amalgamation of small companies or between a holding and subsidiary.
An official death certificate was issued for an ex-employee who died of an unspecified disease on a specific date at a given location. The certifying medical officer signed the document, providing their designation. The certificate is normally issued by the relevant medical office but can also be issued by a private practitioner if countersigned by a gazetted officer familiar with the deceased.
Liquidation process under the Insolvency and Bankruptcy Code, 2016Alok Saksena
The document discusses the liquidation process under the Insolvency and Bankruptcy Code of India. It explains that a liquidation order will be passed if the corporate insolvency resolution process fails or the approved resolution plan is not implemented. Upon a liquidation order, the company enters liquidation, all employees are terminated except where the business is continued, and legal proceedings against the company are barred. The liquidator is appointed to manage the seven step liquidation process, which includes verifying claims, selling assets, and distributing the proceeds in a specified order to settle debts and dissolve the company within two years.
Statutory Registers under Companies Act, 2013.Saurav Roy
The document discusses the statutory registers that must be maintained by companies under the Companies Act 2013. It provides definitions of statutory registers and explains why they are important as they contain historical information about shareholders, share transfers, allotments, charges on the company, and other corporate records. It then lists the specific registers that must be maintained, such as the register of members, register of charges, register of deposits, and others. It provides details on where these registers must be kept, authentication requirements, and other specifics regarding their maintenance and inspection. The key information is that the Companies Act 2013 mandates what registers a company must maintain and the document outlines these requirements.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising researc.
SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
The document discusses customer journey maps and buyer personas as modern marketing tools. It explains that today's buyers interact with companies across many channels, but most companies still lack personalized experiences. Creating buyer personas based on customer interviews and customer journey maps can help companies understand customers and improve experiences. The benefits of these tools include shifting marketing focus from products to solving customer problems. Common mistakes to avoid include creating personas without research, relying only on sales reps who may not understand early buying stages, undervaluing interviews, copying personas from other departments, and targeting executives who are not actual buyers.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
The first step is to analyze business goals, objectives, market trends, and customers to define the total addressable market. A SWOT analysis then evaluates strengths, weaknesses, opportunities, and threats. Sales territories are determined and documented based on geographic, industry, revenue, and other boundaries. An action plan is devised for each territory outlining quotas, pipeline goals, account strategies, and funnel building. Territory performance is then regularly tracked using metrics like gross sales, profits, unit sales, conversion rates, and repeat customers to ensure the plan is achieving its objectives and adapted as needed.
Market research is essential for businesses to understand customer needs and market trends. It involves gathering primary data through techniques like surveys, focus groups, interviews, observation, and trials. This research informs the development of an effective marketing strategy. A successful strategy segments the market, prioritizes target groups, and positions the business's offerings to attract the desired customers. Competitor analysis and ongoing evaluation of research ensures marketing efforts maximize limited resources and drive business goals.
Market research is essential for businesses to understand customer needs and market trends. It involves gathering primary data through techniques like surveys, focus groups, interviews, observation, and trials. This research informs the development of an effective marketing strategy. A successful strategy analyzes the market, identifies target customer segments, and positions the business's product to attract those segments. Ongoing research of competitors allows businesses to refine their strategies and maximize their limited marketing resources.
Competitor analysis in digital marketing is the continuous identification of competitors' actions, potentially covering all critical aspects of business activity in depth.
Today we are sharing 6 Importance of Digital Marketing Competitor Analysis for Your Business:
1. Helps you identify your brand's unique value proposition
2. Benefits you in becoming acquainted with your competitors
3. Allows you to understand your market better
4. You find out your competitors' strengths and shortcomings are
5. Enables you to gain insights into the past, present, and future strategies
6. Helps you forecast the returns
Competitor analysis in digital marketing is the continuous identification of competitors' actions, potentially covering all critical aspects of business activity in depth.
Today we are sharing 6 Importance of Digital Marketing Competitor Analysis for Your Business:
1. Helps you identify your brand's unique value proposition
2. Benefits you in becoming acquainted with your competitors
3. Allows you to understand your market better
4. You find out your competitors' strengths and shortcomings are
5. Enables you to gain insights into the past, present, and future strategies
6. Helps you forecast the returns
Competitor analysis in digital marketing is the continuous identification of competitors' actions, potentially covering all critical aspects of business activity in depth.
Today we are sharing 6 Importance of Digital Marketing Competitor Analysis for Your Business:
1. Helps you identify your brand's unique value proposition
2. Benefits you in becoming acquainted with your competitors
3. Allows you to understand your market better
4. You find out your competitors' strengths and shortcomings are
5. Enables you to gain insights into the past, present, and future strategies
6. Helps you forecast the returns
A short three part guide to developing a brand.
Part 1: Marketing Research & Defining your audience
Part 2: Developing your brand DNA and vision
Part 3: Brand name development
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and observations. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting. Understanding customers' behaviors and purchasing habits through thorough research is essential for business success.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
The document discusses customer journey maps and buyer personas as modern marketing tools. It explains that today's buyers interact with companies across many channels, but most companies still lack personalized experiences. Creating buyer personas based on customer interviews and customer journey maps can help companies understand customers and improve experiences. The benefits of these tools include shifting marketing focus from products to solving customer problems. Common mistakes to avoid include creating personas without research, relying only on sales reps who may not understand early buying stages, undervaluing interviews, copying personas from other departments, and targeting executives who are not actual buyers.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
The first step is to analyze business goals, objectives, market trends, and customers to define the total addressable market. A SWOT analysis then evaluates strengths, weaknesses, opportunities, and threats. Sales territories are determined and documented based on geographic, industry, revenue, and other boundaries. An action plan is devised for each territory outlining quotas, pipeline goals, account strategies, and funnel building. Territory performance is then regularly tracked using metrics like gross sales, profits, unit sales, conversion rates, and repeat customers to ensure the plan is achieving its objectives and adapted as needed.
Market research is essential for businesses to understand customer needs and market trends. It involves gathering primary data through techniques like surveys, focus groups, interviews, observation, and trials. This research informs the development of an effective marketing strategy. A successful strategy segments the market, prioritizes target groups, and positions the business's offerings to attract the desired customers. Competitor analysis and ongoing evaluation of research ensures marketing efforts maximize limited resources and drive business goals.
Market research is essential for businesses to understand customer needs and market trends. It involves gathering primary data through techniques like surveys, focus groups, interviews, observation, and trials. This research informs the development of an effective marketing strategy. A successful strategy analyzes the market, identifies target customer segments, and positions the business's product to attract those segments. Ongoing research of competitors allows businesses to refine their strategies and maximize their limited marketing resources.
Competitor analysis in digital marketing is the continuous identification of competitors' actions, potentially covering all critical aspects of business activity in depth.
Today we are sharing 6 Importance of Digital Marketing Competitor Analysis for Your Business:
1. Helps you identify your brand's unique value proposition
2. Benefits you in becoming acquainted with your competitors
3. Allows you to understand your market better
4. You find out your competitors' strengths and shortcomings are
5. Enables you to gain insights into the past, present, and future strategies
6. Helps you forecast the returns
Competitor analysis in digital marketing is the continuous identification of competitors' actions, potentially covering all critical aspects of business activity in depth.
Today we are sharing 6 Importance of Digital Marketing Competitor Analysis for Your Business:
1. Helps you identify your brand's unique value proposition
2. Benefits you in becoming acquainted with your competitors
3. Allows you to understand your market better
4. You find out your competitors' strengths and shortcomings are
5. Enables you to gain insights into the past, present, and future strategies
6. Helps you forecast the returns
Competitor analysis in digital marketing is the continuous identification of competitors' actions, potentially covering all critical aspects of business activity in depth.
Today we are sharing 6 Importance of Digital Marketing Competitor Analysis for Your Business:
1. Helps you identify your brand's unique value proposition
2. Benefits you in becoming acquainted with your competitors
3. Allows you to understand your market better
4. You find out your competitors' strengths and shortcomings are
5. Enables you to gain insights into the past, present, and future strategies
6. Helps you forecast the returns
A short three part guide to developing a brand.
Part 1: Marketing Research & Defining your audience
Part 2: Developing your brand DNA and vision
Part 3: Brand name development
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and observations. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting. Understanding customers' behaviors and purchasing habits through thorough research is essential for business success.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide business planning and goal-setting.
Marketing involves gathering information about consumers' needs and preferences through various techniques like surveys, focus groups, and interviews. This market research provides important information for a business to understand its target demographic and competitors. It is crucial for developing an effective marketing strategy that focuses limited resources on the best opportunities. A good market analysis involves defining market segments, identifying strengths and weaknesses compared to competitors, and using market trends to guide the business plan.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
The Favourability Journey
1. 10 pm | April 2020
insight
G
oals, strategies, objectives, tactics. Marketers in
professional service firms are typically aware of the
importance of alignment between these elements of
the business planning processes. The challenge
however in some firms is seeking clarity from leadership on
goals. Without this, it is difficult to design marketing strategies
with agreed objectives and tactics that partners value.
Having worked with some of the most sophisticated
marketers in the profession over the past 20 years, I’ve pulled
together a client-centric four-stage tool I call the ‘Favourability
Journey’. This assists marketing teams in gaining input on goals,
selecting strategies and producing plans for valued activity. The
stages are each strategies which marketers may require to meet
goals. These are the ‘4 Rs’ of: Recognition, Reputation,
Relationships and Revenue.
To bring this to life, imagine the following scenario which
may be familiar to some:
Recognition. You are abroad, travelling for business in an
unfamiliar country. You walk into the deserted hotel bar with a
partner from your firm wanting a drink. You sit down at the bar
and look at the bottles on the shelf. There are 40 to choose from,
but none are familiar. How can you possibly choose without
recognition of the brands? You look more closely and realise
that ten are produced in a region you have at least heard of –
you are now at the first step of the Favourability Journey: recog-
nition. But without further information, ten is still far too many
to pick from.
Reputation. With no bartender in sight, you pluck up the
courage to wander behind the bar and take a closer look at the
ten from a familiar region. Without any data on the quality of
these, how do you make your choice? On the back label of some
of the bottles you notice an award logo, this gives you some
comfort that five of the bottles are good quality. You are now at
the second step of the Favourability Journey: reputation. But
five is still too many to choose from without advice.
Relationships. The bartender finally arrives. They come
over and you have a brief chat about where you are from, what
brings you to town and most importantly, what you like to drink.
Through this chat, the bartender understands your preferences
and offers you some advice – a choice of two of the five bottles
you were looking at. You are now at the third stage of the
Favourability Journey: relationships. Two is a reasonable range
Even if time and resources do not
allow thorough application, a
basic implementation of this audit
approach can prove useful input
for planning.
Leor Franks looks at how marketers can audit the current
state of a firm in its market, in order to guide the
development of appropriate objectives and planning.
The favourability
journey
to pick from, but what about price?
Revenue. You ask the bartender about the cost and they tell
you one bottle is £75 and the other £10. You pause momentarily
to reflect on which will go down best with your partner – some-
thing reassuringly expensive but possibly ostentatious, or some-
thing cheap but potentially embarrassingly so. You are at the
final stage of the Favourability Journey: revenue. Thinking of
your expenses policy you go for the latter. Your partner can buy
tomorrow night!
In a matter of minutes in the bar, you have travelled on a
journey from uninformed and uncomfortable about the
purchase options lacking recognition of the brands, to a point
where following receipt of information about the reputation of
the options, and advice based on a relationship, you can make
an informed reasoned purchasing decision, to give one of the
brands revenue. This Favourability Journey is likely familiar for
personal B2C buying decisions, it also hopefully resonates as the
journey clients go on with professional service firms. And, from
experience, the story above resonates with partners when
explaining this as a planning mechanism.
This article originally
appeared in PM magazine.
For further details go to
www.pmforum.co.uk
2. pm | April 2020 11
insight
series of 2x2 matrices to facilitate partners to think about the
breadth and depth of their relationships. This is an in-depth
assessment which I won’t cover here due to space constraints.
Revenue. The fourth and final question to ask is ‘how do we
perform on tangible opportunities?’ Again, client service assess-
ment data can be useful. Many firms will also have processes in
place around the review of pitch outcomes. Win/loss analysis is
often undertaken – hopefully looking at reasons for both failure
and success, where possible with input from the clients them-
selves. Internal pricing analysis is also often undertaken and
external consultants can be employed to provide useful context
on market benchmarks.
With a wealth of data now hopefully available on the defined
market – both current clients and potential targets, the aim is to
consolidate this into a map. I seek to plot clients, again at the
most granular level possible, on the Favourability Journey to
identify where they are currently in their association with the
firm, to identify marketing objectives which will later inform the
planning of tactics. The success of this approach relies on the
selection of markets and the availability of data, but even if time
and resources do not allow thorough application, a basic imple-
mentation of this audit approach can prove useful input for
planning.
The Favourability Journey is just one of a number of
marketing planning tools. The power from my experience
however is around ease of communication and the familiarity of
concepts to stakeholders. The benefit of moving clients along a
journey of favourability towards the firm should make sense to
all. The text above outlines the initial application of the journey
to planning – looking at each of Recognition, Reputation,
Relationships and Revenue as strategies, seeking to audit the
current state of the firm in its market, to guide the development
of appropriate objectives which then feed into planning.
Leor Franks is Chief Marketing Officer of Augusta, the
UK’s largest litigation funder by case volume, and over-
sees brand, marketing, communications and business
development.
How to implement the Favourability Journey
The starting point is clarity on business goals around which you
are to select marketing strategies. Whether these goals are codi-
fied or not, I seek to detail them with an audit around each of
the four stages of the Favourability Journey to identify which of
these strategies are required and later to help guide the objec-
tives and tactics that should be implemented (which I won’t
cover here due to space constraints). Before starting the audit, it
is essential to define the target market – the current and poten-
tial clients we wish to address at the most granular level which
time and resource allow for. Below I outline some of the many
options for this audit – you may have your own preferred tools.
Appropriate choices depend on time, budget, complexity of firm
and available resources:
Recognition. The first question to ask is ‘how well are we
known by our defined target market’? If time and budget allow,
a client survey, ideally conducted on an unprompted and unat-
tributed basis by a third party, is an effective tool. Niche
publishers and branding consultants are often a speedy option
having ready-made verifiable and GDPR compliant lists. A
digital audit around search engine terms and adverts can
supplement this, at little cost and effort. There are many other
options including client service assessments, but for purity,
where possible, stick to unprompted and unattributed sources.
Reputation. The second question to ask is ‘what do our
target market think of us?’ Similar tools to the recognition audit
can be used. Here, I’ve found it is often helpful to add in third
party sources, eg. directory rankings or award providers. It may
also be possible to conduct a media sentiment analysis, whether
using technology or a communications adviser. One challenge
often levied here is that effective or ineffective marketing can be
cited as the cause of any results. Whilst this is undoubtedly a
factor, data acquired reflects profile in the market, so is
undoubtedly valid as an input to a marketing led audit!
Relationships. The third question to ask is ‘what do our
existing clients and warm targets think of us?’ Input from the
above can be utilised but additional sources are also beneficial,
usually starting with CRM data to build a picture of the client
base. Should market share data be available, eg. M&A league
tables, this can be used as context. If client service assessment
data is on hand, this can be added to the mix. Another important
but often challenging source is input from partners. I use a