How to Choose a Public Relations Agencyrobinmethew
This document outlines eight steps for choosing a public relations agency: 1) Determine what you want to achieve from PR, 2) Ensure the agency understands your company background, 3) Consider what your competitors are doing, 4) Meet the individuals you will work with, 5) Identify desired experience, 6) Consider agency location, 7) Determine your budget and preferred agency size, 8) Research other clients the agency works with. Following these steps allows you to find an agency that understands your needs and can effectively promote your organization.
You’ve Decided to Outsource a Marketing Project – Now What?ClearEdge Marketing
The document provides tips for businesses that are outsourcing marketing projects. It advises taking several key steps: finding potential marketing agencies through referrals or companies with admired marketing; providing clear project details; comparing proposals on value, results and agency understanding of your business; asking questions about team experience, specialties, portfolio quality, reporting and references. The goal is to thoroughly vet agencies to find the best marketing partner.
Marketing can help shrink a company's B2B sales cycle by providing relevant content to educate prospects at different stages. Companies should layer content from short summaries to in-depth articles to support information gatherers and buyers. They should also offer options for prospects to self-educate or engage with sales at different stages. Providing this type of self-serve experience can offload costs from sales and boost effectiveness by keeping prospects engaged with the company for longer.
Mobile monday china startup competition 2012 application templateBruno Bensaid
The document outlines the typical sections covered in a startup pitch deck, including problem identification and solution, product demonstration, traction, market potential, competition, strategy, business model, financial projections, risks, outcomes, fundraising details, and founder/team information. The applicant is seeking feedback on their pitch deck which will highlight the problem their business addresses, how they have developed a solution, and their vision and strategy for long-term growth and success.
The document provides guidance on developing a business strategy to compete effectively in the market. It discusses analyzing strengths, weaknesses, opportunities, and threats (SWOT). It emphasizes focusing on customer needs, networking, asking for referrals, and differentiating your business by delivering valuable services. Overcoming threats involves turning challenges into opportunities, anticipating changes, and defining core capabilities to position the business competitively.
Top 10 united health group cover letter sampleswillnelson937
This document provides a summary of cover letter templates, resume samples, interview questions and answers, and job interview tips for UnitedHealth Group. It includes 10 sample cover letters for different job application scenarios such as general application letters, referral letters, letters of interest, networking letters, and value proposition letters. It also lists additional resources on interview materials, questions, preparation guides, and best practices.
John Velek New Business Development Sales Processsupervman
1) John Velek outlines a 17 step new business development sales process to generate new customers and increase sales and profits. The process involves researching target markets, identifying prospects, developing referral sources, contacting prospects, presenting customized proposals, following up on opportunities, and continually prospecting for new leads. The goal is to understand prospects' needs, demonstrate value, overcome objections, and close deals.
How to Choose a Public Relations Agencyrobinmethew
This document outlines eight steps for choosing a public relations agency: 1) Determine what you want to achieve from PR, 2) Ensure the agency understands your company background, 3) Consider what your competitors are doing, 4) Meet the individuals you will work with, 5) Identify desired experience, 6) Consider agency location, 7) Determine your budget and preferred agency size, 8) Research other clients the agency works with. Following these steps allows you to find an agency that understands your needs and can effectively promote your organization.
You’ve Decided to Outsource a Marketing Project – Now What?ClearEdge Marketing
The document provides tips for businesses that are outsourcing marketing projects. It advises taking several key steps: finding potential marketing agencies through referrals or companies with admired marketing; providing clear project details; comparing proposals on value, results and agency understanding of your business; asking questions about team experience, specialties, portfolio quality, reporting and references. The goal is to thoroughly vet agencies to find the best marketing partner.
Marketing can help shrink a company's B2B sales cycle by providing relevant content to educate prospects at different stages. Companies should layer content from short summaries to in-depth articles to support information gatherers and buyers. They should also offer options for prospects to self-educate or engage with sales at different stages. Providing this type of self-serve experience can offload costs from sales and boost effectiveness by keeping prospects engaged with the company for longer.
Mobile monday china startup competition 2012 application templateBruno Bensaid
The document outlines the typical sections covered in a startup pitch deck, including problem identification and solution, product demonstration, traction, market potential, competition, strategy, business model, financial projections, risks, outcomes, fundraising details, and founder/team information. The applicant is seeking feedback on their pitch deck which will highlight the problem their business addresses, how they have developed a solution, and their vision and strategy for long-term growth and success.
The document provides guidance on developing a business strategy to compete effectively in the market. It discusses analyzing strengths, weaknesses, opportunities, and threats (SWOT). It emphasizes focusing on customer needs, networking, asking for referrals, and differentiating your business by delivering valuable services. Overcoming threats involves turning challenges into opportunities, anticipating changes, and defining core capabilities to position the business competitively.
Top 10 united health group cover letter sampleswillnelson937
This document provides a summary of cover letter templates, resume samples, interview questions and answers, and job interview tips for UnitedHealth Group. It includes 10 sample cover letters for different job application scenarios such as general application letters, referral letters, letters of interest, networking letters, and value proposition letters. It also lists additional resources on interview materials, questions, preparation guides, and best practices.
John Velek New Business Development Sales Processsupervman
1) John Velek outlines a 17 step new business development sales process to generate new customers and increase sales and profits. The process involves researching target markets, identifying prospects, developing referral sources, contacting prospects, presenting customized proposals, following up on opportunities, and continually prospecting for new leads. The goal is to understand prospects' needs, demonstrate value, overcome objections, and close deals.
Cold Calling Essentials is a power point that provides information to overcome the mysteries of cold calling and the techniques required to succeed with this type of sales and marketing effort.
An overview of the research and best practices for PR firms to use in earning and keeping client relationships for the long term. Prepared for the Central Michigan Chapter of the Public Relations Society of America.
This document provides tips and strategies for delivering a smooth pitch, including preparing with thorough research and practice. It emphasizes the importance of logos (logic), pathos (emotion), and ethos (credibility) when convincing an audience. Specific advice includes choosing 3 strong arguments supported by evidence, sharing anecdotes and success stories to connect emotionally, and establishing expertise or authority on the topic. Overall, the document stresses the value of rehearsing extensively to feel confident presenting ideas.
This document provides information on identifying qualified prospects for life insurance sales. It defines what makes a qualified prospect, including that they have a need for life insurance, can afford it, and can qualify medically and financially. It also discusses factors that indicate increased need for life insurance, such as financial improvements, increased responsibilities, or life changes. The overall message is that successful prospecting requires identifying individuals who have both the need for and ability to purchase life insurance products.
Like a marriage or partnership, an agency should become an extension of the client's marketing department and be viewed as part of the team as opposed to a vendor or supplier.
In order for a relationship like this to develop and flourish, both parties need to share similar values and ethics while trusting and enjoying the interactions among the individuals from each organization.
The document provides tips for sales consultants to build customer relationships and effectively sell project management services in Six Sigma. It recommends practicing sales techniques alone first to gain confidence speaking with customers. It also suggests acknowledging the importance of the customer relationship when offering services. The most difficult challenges are dealing with constant rejection from potential customers and competing with other companies, but finding ways to differentiate your company like communicating effectively can help close more deals.
Why small business owners need market researchCarol Booton
Market research can help you make better business decisions. This PowerPoint shows how market research can help you improve profitability, reduce uncertainty, and gain confidence in your strategies. Research doesn't have to be mysterious or complicated. In fact, you can learn to do your own simple research studies. See how one entrepreneur used research to save herself from making a costly marketing mistake.
Client service & account management - Types of ClientsAamir Abbasi
This document discusses different types of clients that an advertising agency may have and how to prioritize them. It identifies four types of clients: Suns, the most essential clients that an agency needs to retain; Planets, profitable but not essential clients; Black Holes, clients that take much agency resources without fair compensation; and Shooting Stars, new clients that need resources to become Suns or Planets. It also describes the worst types of clients as those who are indecisive, abusive, or constantly threaten to take their business elsewhere. Proper client prioritization and management is important for an advertising agency to balance the needs of different clients and utilize their resources effectively.
Marketing creates sales opportunities by attracting customers. Successful marketing requires understanding your business, customers, and their problems. There are four steps to effective marketing: 1) Know your own business and solutions, 2) Understand customer needs and problems, 3) Develop marketing messages and tools, 4) Implement tactics like social media, referrals, and advertising to reach customers. Tracking results allows improving the marketing plan over time.
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
The document discusses the relationship between advertisers and advertising agencies. It explains that agencies work to structure client relationships through formal contracts that define objectives, payment methods, and responsibilities. Agencies tailor account teams to interface with client marketing departments through regular meetings. These meetings aim to manage projects and make decisions, with the advertising budget being a central topic that agencies help set, though budgeting approaches can be simplistic like percentage-of-sales models.
The document outlines steps and key components for small business marketing success presented by Dick Wooden and Julie Cooper. It discusses defining an ideal target customer and differentiating your business to attract them. It also covers creating marketing materials, establishing lead generation, automating marketing, and using a CRM system to manage relationships and follow up with customers. Workshops were proposed to help businesses determine their target market and develop their core difference.
Why are there so many cowboys in digital marketing?Jake Shelton
Finding a qualified digital marketing agency is harder than it sounds. The digital marketing industry is brimming with fly-by-night agencies looking to get rich quick at your expense. This slideshow provides 5 key reasons why the industry is fraught with cowboys as well as some tips on how to spot them and avoid them.
This document summarizes a sales workshop that covers outbound sales processes including lead generation, email follow-up sequences, qualifying leads, and overcoming objections. The workshop emphasizes finding prospects through various lead sources, sending a series of cold emails to prospects followed by consistent follow-up, qualifying leads through BANT criteria and phone calls, and never giving up on sales opportunities through persistent follow-up. Key takeaways include treating objections as solvable problems rather than dead ends, learning from lost deals, and recognizing that sales is a numbers game requiring many contacts to close a deal.
This document provides a guide for winning new business in a tough economy. It discusses the importance of prospecting, identifying targets, and using a structured sales process and pipeline. The sales process involves steps like targeting prospects, prospecting, qualifying opportunities, presenting solutions, negotiating, closing deals, and account management. An effective sales process creates opportunities and more predictable results if executed correctly. It also discusses defining an ideal customer profile, networking, prospecting methods, preparing for and conducting sales meetings, and tips for proposals. Maintaining a sales pipeline that tracks opportunities through different stages is key to success.
This document discusses key factors for building a successful relationship between a PR agency and their client. It emphasizes the importance of managing expectations by creating a detailed brief with clear objectives, roles, and metrics. It also stresses the need for collaboration between the agency and client, including open communication, defining responsibilities, and the client providing the agency with necessary materials and access. Finally, it highlights how education of each other's expertise can foster trust between the agency and client.
Engaging Businesses with Consultative Selling--PWDA TrainingMichele Martin
This document provides an overview of consultative selling strategies for engaging business customers. It discusses building rapport with customers, understanding their needs and goals, and customizing interactions based on the stage of the customer relationship. The stages include getting to know the customer, building trust and liking, getting the customer to try services, ensuring positive experiences, and maintaining ongoing relationships. The document also covers topics like creating customer profiles, developing customized offers for different customers, planning interactions, asking powerful questions, and following up with customers after meetings. The goal is to take a consultative approach that focuses on the customer perspective and moves the relationship forward at each stage.
The document provides guidance on selecting a CRM software vendor. It recommends starting with detailed requirements and identifying top vendors. An RFP should be sent to 6-8 vendors to get responses. Shortlist the top 4 vendors based on functional fit, price, implementation capabilities, interest in the project, ease of working with, and long-term viability. Evaluate vendors through demonstrations and site visits. Negotiate pricing and contractual terms before selecting the optimal vendor. The process aims to identify the best fit at the best price through a structured and transparent competitive bidding process.
B2B Client Acquisition For Marketing Agencies and Software CompaniesBrian Ortiz
Brian Ortiz is a B2B consultant who provides marketing and sales services. He has 15 years of experience building marketing and sales agencies. Currently, he works with Cognizant Ventures providing B2B services, marketing strategy, and building sales teams. He also works with other companies providing IT, staffing, cleaning, and business networking services. Ortiz discusses how the B2B client acquisition model has changed from 2007 to focus more on inbound marketing and less on outbound sales teams. He provides tips on prospecting clients through LinkedIn and qualifying leads over the phone.
The document discusses effective strategies for nurturing business leads over extended sales cycles. It emphasizes that leads not closed on the initial outreach are still valuable and can become customers if properly nurtured. Specific recommendations include: developing a systematic nurturing process using targeted messaging; keeping prospects engaged through their research phase; addressing concerns to reduce risk; and offering help to move prospects through the buying process. Nurturing contacts over time increases the chances of converting them into customers.
Cold Calling Essentials is a power point that provides information to overcome the mysteries of cold calling and the techniques required to succeed with this type of sales and marketing effort.
An overview of the research and best practices for PR firms to use in earning and keeping client relationships for the long term. Prepared for the Central Michigan Chapter of the Public Relations Society of America.
This document provides tips and strategies for delivering a smooth pitch, including preparing with thorough research and practice. It emphasizes the importance of logos (logic), pathos (emotion), and ethos (credibility) when convincing an audience. Specific advice includes choosing 3 strong arguments supported by evidence, sharing anecdotes and success stories to connect emotionally, and establishing expertise or authority on the topic. Overall, the document stresses the value of rehearsing extensively to feel confident presenting ideas.
This document provides information on identifying qualified prospects for life insurance sales. It defines what makes a qualified prospect, including that they have a need for life insurance, can afford it, and can qualify medically and financially. It also discusses factors that indicate increased need for life insurance, such as financial improvements, increased responsibilities, or life changes. The overall message is that successful prospecting requires identifying individuals who have both the need for and ability to purchase life insurance products.
Like a marriage or partnership, an agency should become an extension of the client's marketing department and be viewed as part of the team as opposed to a vendor or supplier.
In order for a relationship like this to develop and flourish, both parties need to share similar values and ethics while trusting and enjoying the interactions among the individuals from each organization.
The document provides tips for sales consultants to build customer relationships and effectively sell project management services in Six Sigma. It recommends practicing sales techniques alone first to gain confidence speaking with customers. It also suggests acknowledging the importance of the customer relationship when offering services. The most difficult challenges are dealing with constant rejection from potential customers and competing with other companies, but finding ways to differentiate your company like communicating effectively can help close more deals.
Why small business owners need market researchCarol Booton
Market research can help you make better business decisions. This PowerPoint shows how market research can help you improve profitability, reduce uncertainty, and gain confidence in your strategies. Research doesn't have to be mysterious or complicated. In fact, you can learn to do your own simple research studies. See how one entrepreneur used research to save herself from making a costly marketing mistake.
Client service & account management - Types of ClientsAamir Abbasi
This document discusses different types of clients that an advertising agency may have and how to prioritize them. It identifies four types of clients: Suns, the most essential clients that an agency needs to retain; Planets, profitable but not essential clients; Black Holes, clients that take much agency resources without fair compensation; and Shooting Stars, new clients that need resources to become Suns or Planets. It also describes the worst types of clients as those who are indecisive, abusive, or constantly threaten to take their business elsewhere. Proper client prioritization and management is important for an advertising agency to balance the needs of different clients and utilize their resources effectively.
Marketing creates sales opportunities by attracting customers. Successful marketing requires understanding your business, customers, and their problems. There are four steps to effective marketing: 1) Know your own business and solutions, 2) Understand customer needs and problems, 3) Develop marketing messages and tools, 4) Implement tactics like social media, referrals, and advertising to reach customers. Tracking results allows improving the marketing plan over time.
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
The document discusses the relationship between advertisers and advertising agencies. It explains that agencies work to structure client relationships through formal contracts that define objectives, payment methods, and responsibilities. Agencies tailor account teams to interface with client marketing departments through regular meetings. These meetings aim to manage projects and make decisions, with the advertising budget being a central topic that agencies help set, though budgeting approaches can be simplistic like percentage-of-sales models.
The document outlines steps and key components for small business marketing success presented by Dick Wooden and Julie Cooper. It discusses defining an ideal target customer and differentiating your business to attract them. It also covers creating marketing materials, establishing lead generation, automating marketing, and using a CRM system to manage relationships and follow up with customers. Workshops were proposed to help businesses determine their target market and develop their core difference.
Why are there so many cowboys in digital marketing?Jake Shelton
Finding a qualified digital marketing agency is harder than it sounds. The digital marketing industry is brimming with fly-by-night agencies looking to get rich quick at your expense. This slideshow provides 5 key reasons why the industry is fraught with cowboys as well as some tips on how to spot them and avoid them.
This document summarizes a sales workshop that covers outbound sales processes including lead generation, email follow-up sequences, qualifying leads, and overcoming objections. The workshop emphasizes finding prospects through various lead sources, sending a series of cold emails to prospects followed by consistent follow-up, qualifying leads through BANT criteria and phone calls, and never giving up on sales opportunities through persistent follow-up. Key takeaways include treating objections as solvable problems rather than dead ends, learning from lost deals, and recognizing that sales is a numbers game requiring many contacts to close a deal.
This document provides a guide for winning new business in a tough economy. It discusses the importance of prospecting, identifying targets, and using a structured sales process and pipeline. The sales process involves steps like targeting prospects, prospecting, qualifying opportunities, presenting solutions, negotiating, closing deals, and account management. An effective sales process creates opportunities and more predictable results if executed correctly. It also discusses defining an ideal customer profile, networking, prospecting methods, preparing for and conducting sales meetings, and tips for proposals. Maintaining a sales pipeline that tracks opportunities through different stages is key to success.
This document discusses key factors for building a successful relationship between a PR agency and their client. It emphasizes the importance of managing expectations by creating a detailed brief with clear objectives, roles, and metrics. It also stresses the need for collaboration between the agency and client, including open communication, defining responsibilities, and the client providing the agency with necessary materials and access. Finally, it highlights how education of each other's expertise can foster trust between the agency and client.
Engaging Businesses with Consultative Selling--PWDA TrainingMichele Martin
This document provides an overview of consultative selling strategies for engaging business customers. It discusses building rapport with customers, understanding their needs and goals, and customizing interactions based on the stage of the customer relationship. The stages include getting to know the customer, building trust and liking, getting the customer to try services, ensuring positive experiences, and maintaining ongoing relationships. The document also covers topics like creating customer profiles, developing customized offers for different customers, planning interactions, asking powerful questions, and following up with customers after meetings. The goal is to take a consultative approach that focuses on the customer perspective and moves the relationship forward at each stage.
The document provides guidance on selecting a CRM software vendor. It recommends starting with detailed requirements and identifying top vendors. An RFP should be sent to 6-8 vendors to get responses. Shortlist the top 4 vendors based on functional fit, price, implementation capabilities, interest in the project, ease of working with, and long-term viability. Evaluate vendors through demonstrations and site visits. Negotiate pricing and contractual terms before selecting the optimal vendor. The process aims to identify the best fit at the best price through a structured and transparent competitive bidding process.
B2B Client Acquisition For Marketing Agencies and Software CompaniesBrian Ortiz
Brian Ortiz is a B2B consultant who provides marketing and sales services. He has 15 years of experience building marketing and sales agencies. Currently, he works with Cognizant Ventures providing B2B services, marketing strategy, and building sales teams. He also works with other companies providing IT, staffing, cleaning, and business networking services. Ortiz discusses how the B2B client acquisition model has changed from 2007 to focus more on inbound marketing and less on outbound sales teams. He provides tips on prospecting clients through LinkedIn and qualifying leads over the phone.
The document discusses effective strategies for nurturing business leads over extended sales cycles. It emphasizes that leads not closed on the initial outreach are still valuable and can become customers if properly nurtured. Specific recommendations include: developing a systematic nurturing process using targeted messaging; keeping prospects engaged through their research phase; addressing concerns to reduce risk; and offering help to move prospects through the buying process. Nurturing contacts over time increases the chances of converting them into customers.
This document discusses the importance of lead nurturing for B2B sales. It notes that 75% of leads are discarded without follow up, but nurtured leads are 3 times more likely to become customers. A case study shows how one company increased sales from older leads to 37% of customers through email nurturing. The document provides best practices for lead nurturing, including becoming an industry expert, educating sales, tracking results, and maintaining relationships with customers.
This document discusses the importance of lead nurturing for B2B sales. It provides insights from a case study where a company was able to generate 37% of new customers from leads over 3 months old and 20% from leads over 1 year old through effective lead nurturing. It outlines best practices like becoming an industry expert to nurture leads, tracking marketing activities, using call scripts and emails, not wasting leads, and tracking results. It also discusses nurturing leads through different stages of the sales cycle with a combination of communications like email, telemarketing, direct mail and webcasts.
This document provides a guide for staffing suppliers to transition from transactional providers to strategic partners. It recommends that suppliers conduct research on their customers, which include both the end client and any third-party staffing companies. Suppliers should find an advocate within these companies and ask how they can add value. The guide also suggests suppliers clearly communicate their unique value proposition and capabilities. It advises suppliers to focus on consistently meeting customer needs and being proactive, flexible partners to strengthen relationships over time.
This document provides guidance on developing a business plan to convert ideas into a business. It recommends:
1. Creating a business plan to think through your business ideas and gather important facts. The plan will reveal your knowledge and help fine-tune your product for customers.
2. Including key elements in the plan like your value proposition, revenue model, competitive environment, competitive advantages, marketing strategy, organization details, management team, fundraising strategy, and shareholders agreement.
3. Conducting market research like creating customer profiles and surveys to deeply understand customers' needs and pain points. The research will help design a product that customers will value.
Increasingly, marketers are using the RFP process when selecting an agency. And that can be a big hassle. Yet many excellent long-term agency/client relationships are still forged without RFPs..
Here are some thoughts on minimizing RFP frustrations.
The document discusses the growing use of RFPs (requests for proposals) by marketers when selecting advertising agencies, and some of the issues and alternatives to this approach. It notes that while RFPs give marketers control, they provide little information about client needs and can be an impersonal process. Agencies often spend significant time and money responding without knowing if they are a good fit. The document suggests that agencies could minimize RFPs by clarifying their unique brand, focusing on strengths, being financially stable, and selectively pursuing the right opportunities where there is a clear fit. Well-branded agencies with strong client relationships may still attract clients without needing to rely primarily on RFPs.
This document provides guidance on developing a business plan to convert ideas into a business. It emphasizes that a business plan is important to think through your business concept and gather important facts. Developing a business plan will reveal gaps in your knowledge about the industry and help you fine-tune your product or service based on customer needs. The document then outlines key sections to include in a business plan such as value proposition, revenue model, competitive environment, marketing strategy, management team, and financial planning. Market research including creating customer profiles and surveys is also recommended to inform the business plan.
B2B Marketing: Part 6: Cold Calling Series: Getting Execs to Talk to You by J...Julie Bevacqua
Why solution selling can work to your advantage in a competitive sales environment, and 5 easy ways to gain relevant information on your prospects and their pain.
This document discusses 15 common time wasters in inside sales and lead generation departments. It provides examples of each time waster and a best practice for addressing it. Some of the major time wasters discussed include poor sales and marketing strategy, poor hiring practices, low motivation among salespeople, and slow response to lead inquiries. The document advocates for investing in quality lead generation resources and sales coaching or mentoring to help eliminate inefficiencies.
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
The document discusses best practices for responding to requests for proposals (RFPs) from both a law firm and professional services firm perspective. It provides an overview of common RFP processes and goals, highlights key factors clients seek in proposals like value, relationships and experience. It also outlines roles and responsibilities for marketing in developing successful proposals, common pitfalls to avoid, and lessons learned from past RFP experiences.
The document outlines the key steps in an effective B2B sales process. It discusses 6 steps: 1) selecting the right prospects through segmentation and ideal customer profiles, 2) initial contact through meetings, 3) implementing the right sales strategy, 4) performing well in face-to-face meetings, 5) determining the next step, and 6) closing deals. It emphasizes the importance of clean, accurate customer data to enhance the sales process.
The document provides tips for closing the first 10 B2B deals by focusing on finding early adopters and unaffiliated customers, getting reviews and referrals through an advocacy program to build social proof, and using customer advocates as the new sales team by empowering them through incentives and engagement. It emphasizes aiming for the right target customers, developing competitors' status quo, and using different traction channels like networking, early adopter programs, and referrals to accelerate deals through existing satisfied customers.
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...Financial Poise
Business owners should certainly have a clear plan for their marketing and should understand which channels are the best fit for their marketing mix. However, there are a few more things that should be done, once it’s time to start marketing. As an example, it’s important to have Google Analytics setup on the company’s website. This will be incredibly beneficial for tracking success. It’s a free tool from Google, but it won’t work until it’s been added to the website’s coding. Upon completion of this episode, the business owner will discover a variety of marketing tips which will increase their online exposure and improve their ability to refine their marketing plan for greater results.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/youre-ready-to-start-marketing-now-what-2020/
The document discusses how technology and online research has changed buyer behavior, with customers now 57% through the purchasing process before contacting a salesperson. This has increased the value of subject matter experts who can provide insights beyond what customers find online. The document recommends that companies train their salespeople to become subject matter experts by understanding customer buying behaviors, industry trends, and how to identify opportunities to add value. It provides examples of how one financial company significantly increased sales by restructuring their sales team and processes to focus on a consultative, subject matter expert approach.
Writing a clear RFP and managing the vendor selection process well is important to choosing the right partner for a digital marketing project. The document should provide vendors with relevant information about your needs and goals while also requesting important details from vendors. Key steps include assembling a selection committee, creating a schedule, drafting a thorough RFP, identifying an initial pool of vendors, reviewing responses, conducting interviews and selecting the winning proposal. Managing the process effectively can mean the difference between success and failure of the project.
Similar to B2B Marketing: Say no to RFPs by Julie Bevacqua (20)
Small Business Marketing: 10 Ways to Help Local Search Find Your Business by ...Julie Bevacqua
The goal of your local search marketing strategy is to make sure you’re seen by these customers who want what you’re selling. This is your to-do list for telling Google Maps search that your business is a real thing in the real world, worthy of a top spot in search results.
Small Business Marketing: Getting Results with Google Local Search by Julie B...Julie Bevacqua
This document discusses how local businesses can optimize their Google Local listings. It recommends claiming and verifying the business listing on Google+ by providing accurate information. Photos should also be added to the listing. Customer reviews on Google and other sites are important for rankings. The business should encourage positive reviews through check-ins and asking customers to review. Keeping listings and reviews up to date helps the business attract new local customers through Google searches.
A look at solution selling and its applications in the sales world, and assessing how to resolve the client’s pain into a profitable situation for the salesperson and the customer.
B2B Marketing: Part 5: Cold Calling Series: 3 Steps to Successful Prospecting...Julie Bevacqua
The document provides guidance on building an effective sales territory by creating a targeted prospect list. It recommends focusing efforts on priority industries and identifying decision-makers within organizations. The process involves qualifying leads, prioritizing prospects into A, B and C categories, and defining sales campaigns to engage with new and past prospects. Maintaining an accurate prospect list requires regularly cleaning data to remove outdated or invalid contact information.
B2B Marketing: Part 2: Cold Calling Series: Smart Prospecting by Julie BevacquaJulie Bevacqua
The document discusses strategies for effective cold calling. It recommends doing research on target industries, companies, and individuals. Contacting gatekeepers respectfully and finding common interests can help reach decision makers. When speaking to them, being relaxed, finding common ground, and engaging them in conversation increases the chances of moving the discussion forward. Following up calls with a thank you email can reinforce the message.
B2B Marketing: Klout Scores: Fact or Fiction? by Julie BevacquaJulie Bevacqua
How does Klout work? Does it measure influence accurately? And is it a good tool to add to your social media marketing kit? A look at Klout and its pros and cons.
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
The document provides 12 tips for using social media effectively in 2012. It recommends focusing efforts on a few key social networks, writing content that offers value to users rather than just keywords, becoming an influencer, analyzing efforts, including social sharing buttons, and maintaining a consistent brand across channels. It also notes that tablets and mobile access to social media will continue growing in importance.
B2B Marketing: Twitter: Who’s Following Me? by Julie BevacquaJulie Bevacqua
Can twitter be used successfully as a sales tool? 7 different ways in which you can use twitter to build your brand, grow your visibility, and increase your indirect sales.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
B2B Marketing: Using Customer Relationship Management (CRM) Systems to Improv...Julie Bevacqua
How does Customer Relationship Management (CRM) fit into the picture? The benefits to a good CRM system is that they are easily integrated into your current web and marketing tools and can be adapted to suit your business’ unique needs.
B2B Marketing: Praise to the Website Style Guide by Julie BevacquaJulie Bevacqua
Julie Bevacqua covers the web guide or style manual as a means to set the standards for writing and designing. A look at 4 principles which govern creating a web guide.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
B2B Marketing: Say no to RFPs by Julie Bevacqua
1. As a new consultant, or salesperson looking to meet a quota, an RFP (Request for Proposal) can
seem like manna from heaven. And now, I’m going to tell you to say no to it. You may think I’m
crazy, but hear me out.
Being a salesperson, freelancer, or consultant, you may instantly want to grab onto an RPF, and
spend a few hours preparing a suitable sales proposal. If you’ve already done this a couple of
times, think back to how many have resulted in you actually getting the bid. And then calculate the
time and effort invested into it. Chances are you’ll find it’s not a proportionate, much less, healthy,
ratio.
I’ve seen it happen time and time again in the software business. You may think an RFP is a
client’s way of initiating a software selection process. That’s often far from the truth. In your own
field, speak to your mentor, sales manager, or someone who’s achieved success in your industry,
and they’ll reiterate what I’ve just said—say no to unsolicited RPF’s.
And here’s why:
The prospect is looking for the best price: Price is top of the list because more often than not, a
vendor who asks for an RFP is considering his bottom line. And ten to one, he’ll pick not the most
qualified candidate or the most diverse software, but the cheapest.
The prospect has already made a decision: In larger companies, the manager is obliged to go
through vendor selection process, where in actuality; he has already made a decision. If this is the
case, no matter your efforts, he is unlikely to select you.
2. The prospect has not shared enough information with you: Creating a proposal based on
someone else’s requirements can often lead to a biased submission. Yet, unless the prospect is
willing to take the effort to provide you with information or put you in touch with the pain-holders,
you have no choice but to trawl the internet and websites in a bid to gather this research. Will the
prospect finally select you based on a generalized proposal? Sometimes, they may, if the other
factors – price, timeline etc. – fit with your offer, but most likely, if they have not taken the trouble to
provide you with research data or access to the pain-holders, they are not serious contenders for
your services.
The prospect is fishing for free advice: Sneaky, but it happens often enough. Prospects ask for
an RFP in a bid to acquire free information they can use toward their project. If this is the case, you
may find the client already has someone or a product in-house they can use.
So does that mean you need to throw out a request without responding to it? You can apply
guidelines for how you or your company responds to RFP’s. For example, have someone call the
prospect and ask for more information which will help you draw up a proposal. If you have a past
connection with the client or the department, you can also leverage this to gain the additional
information you need.
You may also want to consider RFP’s if there is some way of engaging the prospect’s interest in
your particular product or service, which gives you a slight edge over your competition. Remember
though that meeting with or speaking to the decision makers does not mean you have cinched the
deal.
Remember, prospective clients who have already asked for an RFP are generally at the end of
their decision making process and ready to select a suitable vendor to get started. Your time to
draw their attention to you is before they reach this stage.
Here are some questions to ask before you consider an request for proposal:
What are our chances of winning?
Do we know someone in the company who can help us?
Is this client a long-term opportunity?
What do we have that will give us the edge over competition?
Is the work we secure worth the initial investment?
POSTED IN: REVENUE PERFORMANCE MANAGEMENT / TAGGED: SALES PROSPECTING
3. A thought-leader in the technology marketing space, Julie Bevacqua is a leading expert in
business-to-business (B2B) marketing with hands-on executive experience in corporate, industry,
and product marketing; demand management; and social media. She has held executive positions
at global enterprise software companies, heading up integrated marketing strategies from brand
differentiation, demand generation, sales and marketing integration, and digital marketing
strategies to media and analyst relations and corporate social responsibility.
By taking every opportunity to extend the company’s digital footprint, Julie guides her team to
achieve online dominance within the global marketplace. A natural networker, motivator and
mentor, Julie shares her marketing and business savvy through her blog www.JulieBevacqua.com.
Business and corporate marketers and entrepreneurs gain unique insights into the latest
techniques on digital and social marketing that can be applied in any organization.
Julie lives and works in Vancouver, British Columbia, a haven for technology and enterprising
upstarts, dubbed ‘Silicon North’.
Reach Julie Bevacqua at:
LinkedIn: Find Julie on LinkedIn
Twitter: Follow Julie on Twitter
Google+: Add Julie on Google Plus
Blog: Visit Julie’sBlog