Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists. Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.

1. Startup
Content
Marketing
Strategy for
Strangers

4. Most of your prospects
won’t be ready for a
sales conversation until
they’re 60% to 80% of
the way through their
buyer’s journey.

5. Your traffic generation
playbook needs to
address how you’ll
create and distribute
content to strangers.

6. What does that mean?

7. These awareness-
stage strangers
match one of your
target buyer
personas, but
these strangers
have no idea that
your company
exists yet.

8. These strangers
have never even
heard of your
product or service.

9. Knowledge of your
product or service
comes much later in
the buyer’s journey -
- during the decision
stage.

10. It’s also equally
likely that these
strangers aren’t
even aware of your
product or service
category quite yet.

11. Knowledge of
your product,
service, or
solutions
category also
comes much
later on in the
buyer’s journey

12. ...during the
consideration
stage, when
prospects
begin to
consider
different
categories of
approaches.

13. What these strangers do
know, however, is that
they have a goal that
they’re trying to achieve,
a problem that they’re
trying to solve, or a
nagging challenge that’s
frustrating them.

14. The companies that
successfully create and
distribute helpful,
educational content from
the point of view of the
buyer persona, in the
exact words of the buyer
persona...

15. ...earn the chance to build
a relationship with these
strangers.

16. So these
strangers
become
subscribers, fans,
followers, and
eventually
highly-loyal
clients and brand
evangelists.

17. But again, remember
that awareness stage,
traffic generation
content needs to
prioritize the goals,
problems, and
challenges of
anonymous strangers.

18. These strangers don’t
yet know who you are,
and you don’t yet know
who they are.

19. DO YOU TREAT ALL OF YOUR PROSPECTS AS IF THEY’RE ALREADY IN THE DECISION
STAGE OF THE BUYER’S JOURNEY?
DO YOU HAVE A CONTENT MARKETING STRATEGY FOR STRANGERS?
LET ME KNOW IN THE COMMENTS.

22. Learn more at
www.gotomarket101.com