B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue. Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like. And if you’re serious about How B2B Marketing Grows Revenue... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

1. How B2B
Marketing
Grows
Revenue

3. In this digitally-
transformed world,
where so much
globalization,
hypercompetition,
commoditization, and
technology-driven
disruption impact so
many startups

4. Your marketing leader
needs to be on equal
footing in your company
with your sales leader --
as a peer

5. Not as an order-taker or
gofer.
(Merriam-Webster
defines a gofer as “an
employee whose duties
include running errands:
lackey.”)

6. Instead, marketing can
only truly help the
business as a whole and
architect and deliver a
game-changing world-
class customer
experience when it has
the autonomy and
resources to get
meaningful stuff done.

7. However, in many
startups, scaleups, and
small businesses, you
see a Chief Revenue
Officer (CRO) but no
Chief Marketing Officer
(CMO). Just a marketing
director or marketing
manager.

8. Or if your board likes to
play games with title
deflation as a
handcuffing technique,
you see a VP of Sales but
no VP of Marketing --
just a marketing
manager.

9. Or for a venture-backed
Series A company where
founders either despise
or don’t understand
marketing, you end up
with a Chief Revenue
Officer and a Head of
Marketing -- whatever
the heck “Head of”
actually means.

10. And that’s
precisely
the
problem:

11. The Chief Revenue
Officer gets a budget for
scaling revenue and
determines what scraps,
crumbs, or leftovers get
allocated for an entry- to
mid-level marketing hire.

12. And no matter how
much you’re pounding
the table on how critical
content and thought
leadership is to your
company’s growth

13. The Chief Revenue
Officer demands another
$50,000 for bigger and
better swag and another
$100,000 for a bigger
booth at the trade show

14. No content manager,
videographer, graphic
designer, search, or
social media expert gets
hired.

15. Just make do with some
ad-hoc freelancers or
dirt-cheap gig economy
workers.

16. HOW IS YOUR COMPANY SETTING THE STAGE FOR B2B MARKETING
TO IMPACT REVENUE GROWTH?
OR IS THE MARKETING STAFF JUST GLORIFIED SALES HELPERS?
LET ME KNOW IN THE COMMENTS.

19. Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
www.gotomarket101.com