Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill. Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like. And if you’re serious about Intentional B2B Lead Generation... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

1. Intentional
B2B Lead
Generation
Comparing Website Pages vs.
Landing Pages vs. Blog Posts

3. Website pages,
landing pages, and
blog posts all live
within your content
management system
(CMS).

4. But each serves a
different purpose
when it comes to
engaging prospects
with more intentional
lead generation.

6. Journey Stage(s)
Awareness Buyer’s
Journey Stage
Consideration
Buyer’s Journey
Stage
Decision Buyer’s
Journey Stage
Website Pages
Product marketing content
that explains your products
and services
Content about your company

7. Journey Stage(s)
Awareness Buyer’s
Journey Stage
Consideration
Buyer’s Journey
Stage
Decision Buyer’s
Journey Stage
Landing Pages
Specialized website pages whose
primary purpose is to convert
visitors into leads

8. Journey Stage(s)
Awareness Buyer’s
Journey Stage
Consideration
Buyer’s Journey
Stage
Decision Buyer’s
Journey Stage
Blog Posts
Fuel your entire content
marketing strategy -- SEO,
social media, and email
Drive sales cycle acceleration
and even greater levels of
customer success

9. Type of CMS Page Journey Stage(s)
Website Pages Decision
Landing Pages
Awareness
Consideration
Decision
Blog Posts Awareness

10. HOW DOES YOUR COMPANY USE MORE INTENTIONAL B2B LEAD GENERATION
TO ACHIEVE YOUR GROWTH GOALS?
HOW DO YOU USE DIFFERENT KINDS OF WEBSITE PAGES THROUGHOUT THE BUYER’S
JOURNEY IN SUPPORT OF THESE GROWTH GOALS?
LET ME KNOW IN THE COMMENTS.

13. Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
www.gotomarket101.com