Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of fourty slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Consumer Journey Mapping PowerPoint Presentation Slides complete deck. http://bit.ly/388WATn
A view of the customer experience through the consumer journeySKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving.
Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey.
We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s thus important to understand each step and activity along the way.
During the Quirk's Event in Brooklyn on March 22, we and Mars Petcare explained how to map customer journeys to optimize touch points and influence the interaction of channel behavior.
Find out more https://goo.gl/6EvRTg
Customer journey: what keyless check in teaches usSKIM
Presented by:
Wessel Roose, Research Manager, and Patricia Dominguez, Senior Research Analyst
Alex Xiaoguang Zhu, Manager, and Sanjay Sugarek, Manager
By taking a journey view, the check-in experience can be evaluated above individual touch-points, revealing underlying expectations. Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of customer journey.
In this month's webinar, we shared insights from our decision journey mapping studies showing the tremendous value when understanding customer experience from this perspective.
Find out more at http://skimgroup.com/webinar-customer-journey-mapping.
Different generations, Different purchase decisionsSKIM
Presented by Robert Dossin, Client Solutions Director Europe at SKIM | Rotterdam
In the context of purchasing skin care products, we asked 500 consumers in the US, 400 in Germany, and 400 in South Korea how they would rank different sources of information on key dimensions such as Honesty, Expertise and Trustworthiness.
Many results are counter intuitive! We already knew that Baby Boomers do not trust information on Facebook or Twitter, but did you know that Millennials equally rely on product reviews compared to their elderly generations?
This and many more facts about the different generations were presented at the Healthy Ageing conference in Amsterdam. Strategic marketers in health markets can learn and understand how to be more aligned with this growing target group and close the gap between – young marketer – and old (and healthy) consumer!
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
Launching a breakthrough innovation: Unspoken™ SKIM
1. UnspokenTM is a new mobile-based technology developed by SKIM that uses implicit research techniques to screen and optimize various stimuli like ads, messages, and product concepts.
2. It uses an intuitive swiping exercise and choice comparisons to understand subconscious preferences, then identifies which stimuli will maximize a brand's market share based on choice modeling algorithms.
3. The technology provides improved engagement over traditional explicit survey methods by keeping respondents interested through its interactive mobile interface.
This document discusses leveraging word-of-mouth marketing through technology. It notes that customers want to hear from other customers and that over 70% of online shoppers look for online reviews of products. It then presents data on how consumers conduct online research and are influenced by online reviews and recommendations from friends. The document proposes a solution that collects and displays customer reviews across channels to provide insights and increase engagement, sales, and traffic. It claims this approach leverages the power of word-of-mouth marketing through various products and benefits.
Together with Clorox, we presented our case about claimstorming in a 2-day Quirk’s Event in Orange County, California from February 28 to March 1.
During our session, we shared a case study of how Clorox’s Kingsford Charcoal brand team worked with us to develop a new set of claims to achieve specific marketing objectives for the brand.
Find out more https://goo.gl/v2AFVL
A view of the customer experience through the consumer journeySKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving.
Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey.
We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s thus important to understand each step and activity along the way.
During the Quirk's Event in Brooklyn on March 22, we and Mars Petcare explained how to map customer journeys to optimize touch points and influence the interaction of channel behavior.
Find out more https://goo.gl/6EvRTg
Customer journey: what keyless check in teaches usSKIM
Presented by:
Wessel Roose, Research Manager, and Patricia Dominguez, Senior Research Analyst
Alex Xiaoguang Zhu, Manager, and Sanjay Sugarek, Manager
By taking a journey view, the check-in experience can be evaluated above individual touch-points, revealing underlying expectations. Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of customer journey.
In this month's webinar, we shared insights from our decision journey mapping studies showing the tremendous value when understanding customer experience from this perspective.
Find out more at http://skimgroup.com/webinar-customer-journey-mapping.
Different generations, Different purchase decisionsSKIM
Presented by Robert Dossin, Client Solutions Director Europe at SKIM | Rotterdam
In the context of purchasing skin care products, we asked 500 consumers in the US, 400 in Germany, and 400 in South Korea how they would rank different sources of information on key dimensions such as Honesty, Expertise and Trustworthiness.
Many results are counter intuitive! We already knew that Baby Boomers do not trust information on Facebook or Twitter, but did you know that Millennials equally rely on product reviews compared to their elderly generations?
This and many more facts about the different generations were presented at the Healthy Ageing conference in Amsterdam. Strategic marketers in health markets can learn and understand how to be more aligned with this growing target group and close the gap between – young marketer – and old (and healthy) consumer!
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
Launching a breakthrough innovation: Unspoken™ SKIM
1. UnspokenTM is a new mobile-based technology developed by SKIM that uses implicit research techniques to screen and optimize various stimuli like ads, messages, and product concepts.
2. It uses an intuitive swiping exercise and choice comparisons to understand subconscious preferences, then identifies which stimuli will maximize a brand's market share based on choice modeling algorithms.
3. The technology provides improved engagement over traditional explicit survey methods by keeping respondents interested through its interactive mobile interface.
This document discusses leveraging word-of-mouth marketing through technology. It notes that customers want to hear from other customers and that over 70% of online shoppers look for online reviews of products. It then presents data on how consumers conduct online research and are influenced by online reviews and recommendations from friends. The document proposes a solution that collects and displays customer reviews across channels to provide insights and increase engagement, sales, and traffic. It claims this approach leverages the power of word-of-mouth marketing through various products and benefits.
Together with Clorox, we presented our case about claimstorming in a 2-day Quirk’s Event in Orange County, California from February 28 to March 1.
During our session, we shared a case study of how Clorox’s Kingsford Charcoal brand team worked with us to develop a new set of claims to achieve specific marketing objectives for the brand.
Find out more https://goo.gl/v2AFVL
September 2011 - Marketing Roundtable - David LewanAnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
How new mobile research can help you uncover true consumer preferences in eme...SKIM
Watch the on-demand webinar here https://hubs.ly/H08Stw_0
In this free 30-minute webinar, we shared with you how our newest research method leverages mobile technology to create intuitive exercises and reduce natural urges to comply with social norms.
The consumer decision journey. McKinsey. Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. https://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
Consumers are now researching and purchasing products in new ways driven by changing technologies and media. They actively seek input from friends and family online to learn about their options. Marketers must reevaluate how they reach consumers throughout the decision journey, from initial consideration of brands to purchase completion and loyalty. To influence purchasing decisions, marketers need to understand this new consumer-driven process and ensure their messages are aligned and present at the right touchpoints.
The document discusses how the consumer decision journey has changed due to the internet and technology. It notes that in 1995, consumers would get product information and recommendations from salespeople at local retailers, but now in 2015, consumers conduct extensive online research reading reviews from experts and other consumers to inform their purchasing decisions. The traditional marketing funnel of raising awareness and moving consumers toward a purchase is outdated, as consumers have many touchpoints that can influence them before, during, and after a purchase. Companies must understand all the touchpoints consumers use to make decisions to effectively market to them in this new landscape.
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It Overit Media
Growth marketing focuses on driving traffic and leads throughout the entire sales funnel. It requires establishing key performance indicators, digital marketing strategies, and data infrastructure to track results. Experimentation and iteration are important to optimize each part of the funnel. Digital efforts like SEO, paid search, social media, and email nurturing are used to generate website traffic and qualified leads. Scoring systems assess lead behavior and quality as leads move through nurture sequences. Data is analyzed to identify highest converting channels and improve the customer journey from awareness to conversion. While focused on metrics like cost per lead and lifetime value, growth marketing principles apply whether selling products, services, or non-profits.
This slideshow explains the model developed by McKinsey & Company - Consumer Decision Journey. This is a preview of my course "Influencing Consumers' Decision: How to Make Them Pick You"
To learn more about this course or other marketing resources, check out http://CuriousMarketeer.com
For a limited time / quantity: Get this full course for $7 only (over 75% off). Use the following link for this special offer: http://bit.ly/1w7rmGN
Describes the five phases of the customer journey and where marketing needs to gouts its attention. How to check a brands performance along the consumer journey.
This document provides marketing recommendations for Western Washington University (WWU). It recommends focusing on the goal of reaching out to parents and peers who influence potential students' decisions. It suggests empowering student evangelists and increasing WWU's social media exposure to recruit more students. The document also advises selling the memory of the college experience, even if targeting the potential future memory. It recommends using analytics like A/B testing to evaluate marketing strategies.
The document outlines a model of the consumer decision journey, which consists of 6 stages: 1) Consider, 2) Evaluate, 3) Buy, 4) Experience, 5) Advocate, 6) Bond. At each stage, consumers are influenced by different factors like brands considered, expectations, experiences with products. The model shows how consumers move through these stages, adding and removing brands based on various touchpoints and triggers. Market research is needed to understand the relative importance of factors like price, communication and customer experience at each decision stage.
Mobile Ready Hero Images: Optimizing eContent for faster, easier online shoppingSKIM
Download the deck https://hubs.ly/H09fGHX0
Presented at the OmniShopper International, we shared how how Hero Images were optimized with actionable research and are now becoming a GS1 industry standard for retailers and CPG manufacturers.
Customer Journey is an incredibly important topic for brands. A better understanding of customer journey helps brands create/manage a better customer experience, which is critical in the age of the customers.
Key Driver in Retail: Helpful Expertise Experticity
Retailers are struggling because knowledgeable sales associates have been replaced by low prices and self-service options. Customers still want expertise when shopping but often cannot find it. A survey found consumers expect expertise from retail associates in areas like product knowledge and alternatives, but 40% say associates fall short. Customers turn to online research but find it overwhelming. However, retailers that focus on helpful expertise through trained associates are prospering, with increased sales, loyalty, and profits. The document recommends retailers invest in passionate people, reward expertise, and emphasize the value of knowledgeable associates.
Under the Influence: Your fool-proof guide to influencer marketingExperticity
Word of mouth (WOM) marketing has always mattered more when influencers are the ones doing the talking. Learn how to create an effective influencer strategy in this step-by-step guide.
Influencer Marketing: The Honeymoon is OverExperticity
Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth.
Helping retailers achieve digital convenience with physical experienceAkash Behl
The project is based on utilizing “Conversational UI (CUI) and Chatbots” to gain real-time insights into customer buying behaviors, guiding partner retail firms to improve customer service and brand loyalty.
Value of Helpful Expertise on the Retail FloorExperticity
Just how much of an impact can brand training and helpful expertise really make on your bottom line? Until now, no one really knew. Turns out, it’s a lot – up to 69% more in sales. That’s just one of many discoveries we made during our third-party academic study of the retail industry conducted by the academic research group at the University of Pennsylvania Wharton School.
A Deeper Understanding of the Path to PurchaseDelvinia
This document summarizes the findings of a study on understanding consumer purchase decisions. The study used mobile surveys and memory elicitation techniques to gain deeper insights. Respondents who used mobile surveys found the experience more enjoyable and provided more detailed responses compared to traditional methods. The use of photos from stores helped provide context for purchase decisions and uncovered unexpected influences. While connectivity issues need addressing, mobile methods increase engagement and should be utilized more in future research.
Build Customer Loyalty & Boost Conversion with Buying GuideseZdia Inc
Does your 2015 Content Strategy Include Buying Guides and How-to Content?
When it comes to engaging with your customer or promotion loyalty, a buying guide or how-to content can be an extremely valuable asset.
This presentation covers:
The primary benefits of buying guides & knowledge centers.
Examples of great buying guides, and what not to do.
Best approach to creating buying guide content to support each customer stage.
Meet the Centennials: Connecting with the Next Generation of ShoppersPowerReviews
Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. At the age of 13-18 and born around the turn of the century, they already make up nearly a quarter of the population and by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?
PowerReviews conducted a survey of 1,000+ Centennials to understand where, when and how they are spending — and plan to spend — their money.
During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, will discuss the findings of the survey, as well as practical recommendations for brands and retailers. She’ll cover:
* How Centennials browse and shop for products while in-store and online
* The factors that play a role in the purchasing decisions of Generation Z
* How Centennials use product reviews and other product information in their purchase decisions
“You can download this product from SlideTeam.net”
Showcase the complete experiences that customers go through when interacting with your company and brand by using this customer journey analysis PowerPoint presentation slides. This professional and visually designed customer mapping PPT deck contains 34 content ready slides. All slides are totally customizable, and users can edit as per their requirements and needs. Users can change the colors, diagrams, fonts, text as needed. This customer experience analysis PPT theme consists of different slides like understanding customer mapping purpose, objectives, needs, feelings and barriers of customer journey mapping, key statistics of customer journey mapping, elements of customer journey mapping, customer journey mapping steps, information required in each stage of the customer journey, customer mapping journey cycle, customer journey analysis at each stage, customer journey layers, channels in each stage of the journey, customer journey map table. etc. Download this ready to use customer experience analysis PPT template now. Guide them in finding a calling with our Customer Journey Powerpoint Presentation Slides. Help them figure out the best career to follow. https://bit.ly/3iucBdX
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
September 2011 - Marketing Roundtable - David LewanAnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
How new mobile research can help you uncover true consumer preferences in eme...SKIM
Watch the on-demand webinar here https://hubs.ly/H08Stw_0
In this free 30-minute webinar, we shared with you how our newest research method leverages mobile technology to create intuitive exercises and reduce natural urges to comply with social norms.
The consumer decision journey. McKinsey. Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. https://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
Consumers are now researching and purchasing products in new ways driven by changing technologies and media. They actively seek input from friends and family online to learn about their options. Marketers must reevaluate how they reach consumers throughout the decision journey, from initial consideration of brands to purchase completion and loyalty. To influence purchasing decisions, marketers need to understand this new consumer-driven process and ensure their messages are aligned and present at the right touchpoints.
The document discusses how the consumer decision journey has changed due to the internet and technology. It notes that in 1995, consumers would get product information and recommendations from salespeople at local retailers, but now in 2015, consumers conduct extensive online research reading reviews from experts and other consumers to inform their purchasing decisions. The traditional marketing funnel of raising awareness and moving consumers toward a purchase is outdated, as consumers have many touchpoints that can influence them before, during, and after a purchase. Companies must understand all the touchpoints consumers use to make decisions to effectively market to them in this new landscape.
[ Overit Webinar ] Grow Your Business: Growth Marketing and Why You Need It Overit Media
Growth marketing focuses on driving traffic and leads throughout the entire sales funnel. It requires establishing key performance indicators, digital marketing strategies, and data infrastructure to track results. Experimentation and iteration are important to optimize each part of the funnel. Digital efforts like SEO, paid search, social media, and email nurturing are used to generate website traffic and qualified leads. Scoring systems assess lead behavior and quality as leads move through nurture sequences. Data is analyzed to identify highest converting channels and improve the customer journey from awareness to conversion. While focused on metrics like cost per lead and lifetime value, growth marketing principles apply whether selling products, services, or non-profits.
This slideshow explains the model developed by McKinsey & Company - Consumer Decision Journey. This is a preview of my course "Influencing Consumers' Decision: How to Make Them Pick You"
To learn more about this course or other marketing resources, check out http://CuriousMarketeer.com
For a limited time / quantity: Get this full course for $7 only (over 75% off). Use the following link for this special offer: http://bit.ly/1w7rmGN
Describes the five phases of the customer journey and where marketing needs to gouts its attention. How to check a brands performance along the consumer journey.
This document provides marketing recommendations for Western Washington University (WWU). It recommends focusing on the goal of reaching out to parents and peers who influence potential students' decisions. It suggests empowering student evangelists and increasing WWU's social media exposure to recruit more students. The document also advises selling the memory of the college experience, even if targeting the potential future memory. It recommends using analytics like A/B testing to evaluate marketing strategies.
The document outlines a model of the consumer decision journey, which consists of 6 stages: 1) Consider, 2) Evaluate, 3) Buy, 4) Experience, 5) Advocate, 6) Bond. At each stage, consumers are influenced by different factors like brands considered, expectations, experiences with products. The model shows how consumers move through these stages, adding and removing brands based on various touchpoints and triggers. Market research is needed to understand the relative importance of factors like price, communication and customer experience at each decision stage.
Mobile Ready Hero Images: Optimizing eContent for faster, easier online shoppingSKIM
Download the deck https://hubs.ly/H09fGHX0
Presented at the OmniShopper International, we shared how how Hero Images were optimized with actionable research and are now becoming a GS1 industry standard for retailers and CPG manufacturers.
Customer Journey is an incredibly important topic for brands. A better understanding of customer journey helps brands create/manage a better customer experience, which is critical in the age of the customers.
Key Driver in Retail: Helpful Expertise Experticity
Retailers are struggling because knowledgeable sales associates have been replaced by low prices and self-service options. Customers still want expertise when shopping but often cannot find it. A survey found consumers expect expertise from retail associates in areas like product knowledge and alternatives, but 40% say associates fall short. Customers turn to online research but find it overwhelming. However, retailers that focus on helpful expertise through trained associates are prospering, with increased sales, loyalty, and profits. The document recommends retailers invest in passionate people, reward expertise, and emphasize the value of knowledgeable associates.
Under the Influence: Your fool-proof guide to influencer marketingExperticity
Word of mouth (WOM) marketing has always mattered more when influencers are the ones doing the talking. Learn how to create an effective influencer strategy in this step-by-step guide.
Influencer Marketing: The Honeymoon is OverExperticity
Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth.
Helping retailers achieve digital convenience with physical experienceAkash Behl
The project is based on utilizing “Conversational UI (CUI) and Chatbots” to gain real-time insights into customer buying behaviors, guiding partner retail firms to improve customer service and brand loyalty.
Value of Helpful Expertise on the Retail FloorExperticity
Just how much of an impact can brand training and helpful expertise really make on your bottom line? Until now, no one really knew. Turns out, it’s a lot – up to 69% more in sales. That’s just one of many discoveries we made during our third-party academic study of the retail industry conducted by the academic research group at the University of Pennsylvania Wharton School.
A Deeper Understanding of the Path to PurchaseDelvinia
This document summarizes the findings of a study on understanding consumer purchase decisions. The study used mobile surveys and memory elicitation techniques to gain deeper insights. Respondents who used mobile surveys found the experience more enjoyable and provided more detailed responses compared to traditional methods. The use of photos from stores helped provide context for purchase decisions and uncovered unexpected influences. While connectivity issues need addressing, mobile methods increase engagement and should be utilized more in future research.
Build Customer Loyalty & Boost Conversion with Buying GuideseZdia Inc
Does your 2015 Content Strategy Include Buying Guides and How-to Content?
When it comes to engaging with your customer or promotion loyalty, a buying guide or how-to content can be an extremely valuable asset.
This presentation covers:
The primary benefits of buying guides & knowledge centers.
Examples of great buying guides, and what not to do.
Best approach to creating buying guide content to support each customer stage.
Meet the Centennials: Connecting with the Next Generation of ShoppersPowerReviews
Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. At the age of 13-18 and born around the turn of the century, they already make up nearly a quarter of the population and by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?
PowerReviews conducted a survey of 1,000+ Centennials to understand where, when and how they are spending — and plan to spend — their money.
During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, will discuss the findings of the survey, as well as practical recommendations for brands and retailers. She’ll cover:
* How Centennials browse and shop for products while in-store and online
* The factors that play a role in the purchasing decisions of Generation Z
* How Centennials use product reviews and other product information in their purchase decisions
“You can download this product from SlideTeam.net”
Showcase the complete experiences that customers go through when interacting with your company and brand by using this customer journey analysis PowerPoint presentation slides. This professional and visually designed customer mapping PPT deck contains 34 content ready slides. All slides are totally customizable, and users can edit as per their requirements and needs. Users can change the colors, diagrams, fonts, text as needed. This customer experience analysis PPT theme consists of different slides like understanding customer mapping purpose, objectives, needs, feelings and barriers of customer journey mapping, key statistics of customer journey mapping, elements of customer journey mapping, customer journey mapping steps, information required in each stage of the customer journey, customer mapping journey cycle, customer journey analysis at each stage, customer journey layers, channels in each stage of the journey, customer journey map table. etc. Download this ready to use customer experience analysis PPT template now. Guide them in finding a calling with our Customer Journey Powerpoint Presentation Slides. Help them figure out the best career to follow. https://bit.ly/3iucBdX
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
End User Journey Analysis PowerPoint Presentation SlidesSlideTeam
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of End User Journey Analysis Powerpoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirty seven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty six slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Shopper Journey Mapping Powerpoint Presentation Slides complete deck
The document provides an overview of customer journey mapping. It discusses the purpose of customer journey mapping, key statistics around customer journeys, elements to include in a customer journey map such as touchpoints and stages. It also outlines the steps to take in customer journey mapping such as planning, data gathering, map creation, and analysis. Various templates and an example are provided to illustrate how to capture a customer's experience across different touchpoints and stages of their journey. The document aims to help optimize stakeholders' understanding of the customer journey through visualization and analysis of the customer experience.
End User Journey Mapping PowerPoint Presentation SlidesSlideTeam
This aptly crafted editable PPT deck contains thirtyseven slides. Our topic specific End User Journey Mapping PowerPoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of Shopper Journey Analysis PowerPoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
Presenting this set of slides with name - Customer Journey Analysis PowerPoint Presentation Slides. Our topic specific Customer Journey Analysis PowerPoint Presentation Slides presentation deck contains thirty-six slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirtyseven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
The customer journey map documents the various stages a customer goes through when engaging with a company from awareness to advocacy. It outlines the key stages as awareness, consideration, decision, delivery & use, and advocacy. At each stage it describes the customer activities, goals, and touchpoints. The business goals are to increase awareness, website visitors, conversion rate, and deliver orders to ultimately have customers advocate for the business.
The document discusses measuring and managing customer satisfaction. It provides an overview of key metrics to measure like complaints, word of mouth, loyalty, and repurchase rates. It explains that totally satisfied customers contribute significantly more revenue. The document also discusses using customer satisfaction surveys to measure individual touchpoints and a company overall. It provides examples of survey questions and using metrics like Net Promoter Score. The conclusion emphasizes implementing a formal customer satisfaction process to improve business performance.
Mapping Customer Journey from Awareness to AdvocacymKonnekt
Customer life cycle” describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customer’s journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
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Using qualitative user research can help optimize landing pages and increase conversion rates. Some key methods include customer surveys in welcome/thank you emails, analyzing customer service interactions, conducting customer interviews, and usability testing. The research should identify themes in customers' needs, objections, and experiences. Insights can then be used to form hypotheses to test via A/B testing. For example, Unbounce identified that clarifying an offer and adding video testimonials improved understanding and trust, leading to higher conversions. Qualitative research provides a deeper understanding of user behavior to complement quantitative data.
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2. Customer Journey Mapping Outline
2
Understanding Customer
Mapping Purpose
01
Objectives, Needs, Feelings & Barriers
of Customer Journey Mapping
02
Key Statistics of Customer
Mapping Journey
03
Elements of Customer
Journey mapping
04
Customer Journey
Mapping Steps
05
06
Information Required in each
stage of Customer Journey
07
Customer Mapping
Journey Cycle
08
Customer Journey analysis
at each stage
09
Customer
Journey Layers
10
Channels in each
stage of journey
16
Optimize Stakeholders’ understanding,
Engagement, Decision-Making based
on the Journey map Story
17
Customer Journey
detailed Process
18
Customer Journey Map
Example Slide
19
Customer Journey
Mapping Tools
20
Customer Satisfaction
Metrics
11
Customer Journey
Map Table
12
Customer Journey
Mapping Templates
13
Capturing Customer Perception
based on their Experience
14
Illustrating Customers Journey
across Multiple Touchpoints
Incorporate Performance
Indicators
15
3. Understanding Customer Mapping Purpose
3
Project Scoping
Meeting
01
Create the
Company View
02
Customer Listening
& Learning
03
Review Current
State
04
Ideate Future
State
05
Purpose:
Review relevant research
branding & company
promises. Jointly define the
scope & success.
Purpose:
Build a map of the
company perspective of
the customer journey to
guide customer interviews
Purpose:
Understand from multiple
approaches the
experience a customer
has with your company
Purpose:
Establish a common
understanding of the current
journey & ID key insights for
creating anew journey
Purpose:
Use new learnings to
create near term & longer
term solutions
4. Objectives, Needs, Feelings & Barriers of Customer Journey Mapping
4
› Remind or trigger a need
› Recognize I have a problem
› Address a pain point
› I don’t know what I don’t know
› Draw me a scenario
› I have questions
› Deal with the immediate need
› Be relevant
› Personalize
› Partnership
› Privacy / Trust
› Clarify
› Validate
› Satisfaction
› Reality
› Anxious
› Defensive
› Distracted
› Hopeful
› Ambivalent
› Curious
› Guarded
› Open
› Interested
› Frustrated
› Excited
› Feel good
› Resolved
› Loyal
› Confident
Relevance, Trust, Fear, Acknowledgement, time,
Convenience, Distraction
Style, Approach, Language, Expectations, time,
Knowledge of Client
Literacy, risk tolerance, Convenience, time,
Commitment
Attract
Trigger a Need Provide Solutions
Engage
Act
Convert
Understand the Need
Interact
Objectives
Needs
Feelings
Barriers
5. Key Statistics of Customer Mapping Journey
5
46%
Of companies have a process
to map customer journeys
76%
Of senior level marketers say it’s critical or very
important to create a cohesive customer journey
63%
Of customers have switched providers in the past
year due to poor customer service
$ 1.2
Trillion the estimated cost in the U.S of
customers switching due to poor service
5 to 8
Average number of touches it takes to
create a viable sales lead
6. Elements of Customer Journey mapping
6
Actions
What steps do your
customers take to meet
their needs?
Thoughts
How do customers perceive
& evaluate their experience?
What do they expect?
Feelings
What emotions do your
customers show in their
customer journey? Where
do the hights & lows occur?
Touchpoints, Channels
& Lifecycle Stages
Key Findings &
Actionable insights
Quantitative &
Quantitative Research
Your Customers
7. Customer Journey Mapping Steps
7
Map Creation
› Create a framework
› Synch metrics, customer data & collateral with touch points
Identify & Analyze key findings & Actionable Insights
› Collaborate with the mapping team & analyze map
› Score, rank & prioritize opportunities
Present your findings & plan for continuous Improvement
› Develop recommendations 7 create roadmap for change
Investigate Issue & Opportunities
› Your text here
› Your text here
Data Gathering
› Schedule & conduct any new customer research/ interviews
Planning
› Identify your map’s scope & scale & your mapping method & team
8. Information Required in each stage of Customer Journey
8
› Brand name
› Brand value
prop
› Brand reputation
› Timely & relevant content
› Peer Opinions
› Expert Opinions
› Product comparisons
› Product claims & side effects
› Product pricing & coupons
› Product locator
› Shopping list guides
› Coupon availability
› Step - by –
instructions
› Associated content
› Detailed efficacy
› expectations
› Preventative
information
› Seasonal content
› Complimentary
product
› New savings
› Exclusive access
Pre - Trigger Trigger Consideration Purchase Experience Loyalty
Refine PurchaseDefine
InformationNeeds
9. Customer Mapping Journey Cycle
9
Usage
› Proactive Maintenance
› Follow up on trouble ticket
Delivery/ Installation
› Training
› Testing
› Invoice Raise
Moment of Purchase
› Signs contract
› Final presentation
Evaluation
› Studies Proposal
Engagement
› First Interaction
› Subsequent Interactions
Initial Consideration
› Calls contact center
Need Generation
› Searches Internet
Before
After
Loyalty
Curve
During
10. Customer Journey Analysis at each Stage
10
Time Frame
Day 1 – 2
Report: time to transaction
Day 3
Report: time to transaction
Day 21
Report: time to review
Buyer’s goal
Find lasting motivation to live a
healthier life
Start an exercise plan & feel
comfortable in gym clothes
See improvements, buy advanced
workout gear
Brand’s goal
Educate, build trust, opt into email
newsletter
Inform on production, add to cart,
purchase
Product review, repeat purchase,
feedback
Channels
› Facebook
› Instagram,
› Pinterest
› Google
› Direct
› Email
› Google
› Direct
› Email
› Facebook Group
Pages
/Home
/Blogs/ Motivation
/Blogs/ fitness – research
/Blogs/ Workout - ebook
/Home
/Products/ Shorts
/Products/ sizing – chart
/Cart
/Checkout
/Blogs/ fitness – research
/Products/ rings
/Products/ Kettlebells
/Blogs/fitness - Challenge
Buyer Stage Awareness Conversion Loyalty
11. Customer Journey Layers
11
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Here
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Here
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Here
Customer Journey
Steps
Customer Journey
Stages
Customer Journey
Touchpoints
Customer Journey
Departments
Consideration Acquisition ServiceAwareness Loyalty
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12. Channels in each Stage of Journey
12
Awareness Consideration Purchase Retention Advocacy
Online Ads
Email
PPC
Social Ads
Reviews
Blog
Media
Website
Community Forum
Blog
Social Networks
Newsletter
Promotions
FAQ Knowledge
Base
Store
Ecommerce
Direct Mail
EmailWord of Mouth
Radio TV Print
PR
13. Decide on a service
which works best
Learn about services
which your competitor
are offering
Bring new technology to
implement this service
Expand in
different markets
Monitor on
monthly basis
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Customer Journey Map Table
13
Goals
Activities/
Touch points
Opportunities
Stages Research Evaluate & Compare Commit Use & Monitor Refine & Review
14. Customer Journey Across Various Touchpoints
14
Website
Phone
Face to face
Word of mouth
Email
Post
Customer
Touchpoints
Elements of Customer Journey
Pricing Purchase
Post Sales
Support
Complaint Upgrade Renew
Query/
PoS
Aware
15. Touch Point
Facebook
Posts
Facebook
page
Website Email Enquiry Phone Call School Tour Sign up Referral
Customer
Process
Browsed
Facebook &
stumbled upon a
post by your
child care centre
Browsed through
the posts &
photo albums on
Facebook page
Searched and
arrived
at your school
website via
mobile phone
Signed up
email enquiry
Scheduled a
phone call to
find out more
Asked about
School
curriculum
Considered the
location and
price
Decided to
enroll after
Comparing
Referred a
friend after 2
months
Experience
Customer Journey Mapping Template 1
15
Awareness Consideration Decision DelightStage
16. Customer Journey Mapping Template 2
16
Shop
Size availability
Mobile purchased using promotion
Buy
Long wait at cash register
Recognised for loyalty
Explore
Showing different prices
Promotion items on website
Try
Can't provide feedback
Touch screen advantage
Use & Share
Complains on Facebook
Tags store in Pinterest
17. Capturing Customer Perception based on their Experience
17
SP - 1 SP - 2 SP - 3 SP - 4
Stress Points
Terrible
Poor
Generic
Exceptional
Experience
Good
SP - 1 SP - 2 SP - 3 SP - 4
Research Comparison Purchase Support
Product 01
Product 02
Product 03
Product 04
18. Illustrating Customers Journey across multiple touchpoints
18
FY' 15 FY' 16 FY' 17 FY' 18
Positive Neutral Negative
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
HereYour Text
Here
Your Text
Here
Your Text
Here
Customer Experience Expectations & Perception Map
19. Incorporate Performance Indicators
19
Excited about regional airline
with great options & prices
Confident about trying Littlewing Impressed
Unsure
Apprehensive about trying new airline
know nothing about
Feeling
Exceeds Meets Below
Expectation Ratings
33% 33%
50%
20. Optimize Stakeholders’ Understanding, Engagement, and Decision-making
Based on the Journey Map Story
20
Actions Your Text Here Your Text Here Your Text Here Your Text Here
Thinking Your Text Here Your Text Here Your Text Here Your Text Here
Feeling Your Text Here Your Text Here Your Text Here Your Text Here
Opportunities Your Text Here Your Text Here Your Text Here Your Text Here
Touch Point 1
Consideration
Touch Point 2 Touch Point 3 Touch Point 4
21. Customer Journey Detailed Process
21
Attract
& Welcome
Select Wait Serve Wrap-Up
Feedback
& Exit
Convenience
› Single phone number
to interact with the
whole pf organisation
› Calls answered by
agents within
30seconds.
Choice
› Customer given
choice of key pay
(IVR) payment or
agent assisted service
Better
Queuing
› Update on wait
time throughout
with call back
option repeated
Range of
Transactions
› Simple & easy
payment gateway
Education
› Informed of other
service offerings
› Offer to complete
transactions
Feedback
› Intuitive & simple
feedback.
› Customer thanked at time
of service completion
22. Customer Journey Map Example Slide
22
Customer Process
› Arrive at website
› Navigate for help
section
› Look for relevant
question
› Look for topic answers
› Search for contact
numbers
› Find query form
› Enter personal details
› Find account number
› Submit query
› Wait for call back or
email from customer
services
› Can it be deals with, or
does it need to be
referred?
› Problem is solved by
customer services
Internal Process Internal process example Internal process example Internal process example Internal process example Internal process example
Experience
Example of positive
experience
Example of negative
experience
Example of negative
experience
Example of average
experience
Example of positive
experience
Improvements & Key
learnings
Improvement or learnings to
maintain high performance
Improvement or learnings to
maintain high performance
Improvement or learnings to
maintain high performance
Improvement or learnings to
maintain high performance
Improvement or learnings to
maintain high performance
Navigate Website Visit FAQ Section Submit a Request
Follow up from
Customer Service
Resolution
Q
A
23. Customer Journey Mapping Tools
23
Tools
Prime features: Add Text Here
Price: Add Text Here
Prime features: Add Text Here
Price: Add Text Here
Prime features: Add Text Here
Price: Add Text Here
Prime features: Add Text Here
Price: Add Text Here
27. Clustered Bar Chart
27
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
Category 1
Category 2
Category 3
Category 4
Product
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
01
Product
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changes automatically based on data. Just
left click on it and select “Edit Data”.
02
28. Stacked Line With Markers
28
Product
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
01
Product
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
02
3628.4
3573.9
3484.0
3532.1
3740.3
3881.7
3528.4
3873.9
3584.0
3732.1
3640.3
3981.7
3400
3500
3600
3700
3800
3900
4000
4100
2014 2015 2016 2017 2018 2019
InMillions
YEARS
29. Combo Chart
29
22
30
38 40
48
60
77
95
23 22
30
45
52
62
72
92
3
5
4
5
7 6.8
9
10
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19
GrowthRate(%)
MarketSize(RMB100Million)
01
Product
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
02
Product
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changes automatically based on data.
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30. Pie Chart
30
10%
40%
50%
Product 02
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Product 03
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Product 01
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31. Our Team
31
Name Here
Designation
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Designation
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Designation
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32. 32
Our Mission
Vision
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capture your audience's attention.
Mission
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Value
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33. 33
Target Audiences
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Value Clients
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Preferred by Many
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About us
34. Comparison
34
80%
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audience's attention.
Male
20%
Female
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35. Puzzle
35
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36. 36
Success is a lousy
teacher. It seduces smart people
into thinking they can’t lose.
Quotes
37. Location
37
Russia
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Australia
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Brazil
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38. Post It Notes
38
Text
Here
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39. Idea Generation
39
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01
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02
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03
40. Timeline
40
2018 2019
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audience's attention.
2017
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41. Target
41
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42. 42
Financial
Minimum 20%
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Medium 30%
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Maximum 50%
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