Watch the workshops and lectures from TPAS2020: https://tp.click/1sF Megan McMullin (MeetEdgar) talked a lot about content creation strategy. She shared time-saving social media content creation tips that make creating content feel a whole lot easier. You should watch this presentation, if you never want to run out of social media content ideas. You also will receive a guide to evergreen content and understanding why you should use this strategy. SOCIAL / LINKS ➡ Facebook: https://www.facebook.com/travelpayouts.official ➡ LinkedIn: https://www.linkedin.com/company/travelpayouts ➡ Twitter: https://twitter.com/travelpayouts ➡ Support: support@travelpayouts.com

1. 5 secrets to social success

2. SpeakerSpeakerSpeaker
5 secrets to social success
Megan McMullin
MeetEdgar

3. 5 secrets to social success
The more systemized your
content distribution is,
the more engagement, reach,
and impact you can have
Step one:
It all starts with categories

4. 5 secrets to social success
Categories create consistency How-to content
Questions
Quotes
Blogs
Behind the scenes
Tips
Curated content
Seasonal content
Promotional
List building

5. 5 secrets to social success
Once you have categories....
Step two:
Set a batching schedule

6. 5 secrets to social success
Do your math If you want to send 6 updates a day,
5 days a week to get a month’s worth
of fresh content, that’s 30 updates a week
and 120 updates a month. You want to
send 6 updates a day, 5 days a week.
Create 6 categories and that's so you only
have to add 20 updates per category,
per month!

7. 5 secrets to social success
Once you have
a batching plan....
Step three:
Set a distribution schedule

8. 5 secrets to social success
Distribute with purpose,
value & promise
The 80 / 20 rule
Remember: most people
need 7  10 touch points
with content before
they even open it

9. 5 secrets to social success
Write once, promote twice:
Create smarter content,
not more content
Are you creating evergreen content?
Are you making variations on your
content?
Do you have a schedule to reshare
your content?
Does each piece of content have
a job to do?
Are you asking questions related
to a blog post you have, then resharing
the blog in the comments?

10. 5 secrets to social success
Step four:
Upcycle your content
Once you have
a schedule....

11. 5 secrets to social success
How to start
upcycling content

12. 5 secrets to social success
How to upcycle 1 piece of content
Could you be missing an audience
by not recording your blogs? You can use
the recording to add extra personality.
Tactic #1
Blog post into audio
recording

13. 5 secrets to social success
How to upcycle 1 piece of content
Add backstory to your blog and some personal
anecdotes and turn it into a more personal
newsletter.
Tactic #2
Blog post into newsletter

14. 5 secrets to social success
How to upcycle 1 piece of content
Is there a piece of your content that is a quote-able?
You can turn a favorite line into a shareable quote
image for Instagram, Pinterest, or for download.
Tactic #3
Blog post into a
quote-able

15. 5 secrets to social success
How to upcycle 1 piece of content
Create an educational download pulling
the core themes from your core piece of content.
Tactic #4
Blog post into content
download / lead magnet

16. 5 secrets to social success
How to upcycle 1 piece of content
Explain or teach the core takeaways
from your posts and record yourself teaching
for YouTube or a webinar.
Tactic #5
Blog post
into video

17. 5 secrets to social success
Once you have
a schedule....
Step five:
Engage with your followers

18. 5 secrets to social success
Remember to schedule & batch
your engagement time
Keep the social in social
media & don't post and ghost

19. 5 secrets to social success
All sales start with trust &
a conversation

20. What is your social media
mindset? Do you tell
people how you help?

21. м
Thank you!
Megan McMullin
5 Secrets To Social Success