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B2B Social Media Marketing

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Molecular Inc
Molecular Inc

Digital Marketer, Kathleen Gambale of Molecular shares her experiences in implementing social media marketing in the B2B space. The presentation shares a case study and examples from Facebook, Twitter, Slideshare, YouTube and Flickr. It also takes you through a step by step process for B2B marketers who are looking to enter the world of social media marketing.

BusinessTechnology
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B2B Marketers, Start Mingling! Talk Is Cheap and So Is Social Media Marketing
The 5 Steps to Start Mingling in Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1. I spy…
 
 
Step 2. Have “the” Talk
Step 3. The Plan
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Step 4. The Plunge
ACCEPT
 
LOSEN YOUR GRIP
 
MINIMAL SUPPORT
REALISTIC EXPECTATIONS
Step 5. Maintain
 
 
The Blog Feed ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Where Next? ,[object Object],[object Object],[object Object]
Thank You Kathleen Gambale [email_address] www.molecular.com

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B2B Social Media Marketing

Editor's Notes

  1. Earlier this spring I went to a marketing conference. Was sitting there listing to how people don’t get many blog hits and that by linking their blogs to social media sites like Facebook they could improving this. The show Also talked about such topics as using social networks to garner PR exposure and so all this started me thinking… We need to do this too. So when I returned from the conference Our social media marketing journey began.