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#CoWebinar @CoSchedule @SumoMe
How to Exponentially
Grow Your Subscriber List
Tips, Tools, Tricks, and Lessons
from the te...
#CoWebinar @CoSchedule @SumoMe
Matt Ragland
Sumo Sensei
#CoWebinar @CoSchedule @SumoMe
Will there be a
recording?
we will see…
#CoWebinar @CoSchedule @SumoMe
Have Questions?
there will be answers!
at the end…
#CoWebinar @CoSchedule @SumoMe
Have Questions?
there will be answers!
at the end…
Join on Twitter!
#CoWebinar @CoSchedule @SumoMe
#CoWebinar @CoSchedule @SumoMe
#CoWebinar @CoSchedule @SumoMe
2 Fundamentals of Email Lists
Predictable x scalable = Success
#CoWebinar @CoSchedule @SumoMe
Don’t Do One-Offs
#CoWebinar @CoSchedule @SumoMe
DON’T DO ONE-OFFS!
get it?
😀
#CoWebinar @CoSchedule @SumoMe
#CoWebinar @CoSchedule @SumoMe
Why Email?
Facebook Fans: not controlled by you
Twitter Followers: not controlled by you
In...
#CoWebinar @CoSchedule @SumoMe
AAA Formula
Ask Assets Acquisition
#CoWebinar @CoSchedule @SumoMe
ASK
#CoWebinar @CoSchedule @SumoMe
SumoMe Live Demo!
#CoWebinar @CoSchedule @SumoMe
Lazy Sunday
Method
#CoWebinar @CoSchedule @SumoMe
Have an “Ask” Schedule
#CoWebinar @CoSchedule @SumoMe
#CoWebinar @CoSchedule @SumoMe
#CoWebinar @CoSchedule @SumoMe
ASSETS
#CoWebinar @CoSchedule @SumoMe
Email
Signature
Your Employees
Email Sig too!
————
Bonus: Setup an
Auto-Responder
#CoWebinar @CoSchedule @SumoMe
Facebook
What Groups
are You In?
(create one)
————
Search Your
Social Graph
#CoWebinar @CoSchedule @SumoMe
Export
linkedin.com/people/export-settings
#CoWebinar @CoSchedule @SumoMe
slack groups!
SlackList.info
Traffic1m example
How to add people (Nat)
#CoWebinar @CoSchedule @SumoMe
Optimize the
Success Page
Exact next step
Why
Urgency!
#CoWebinar @CoSchedule @SumoMe
ACQUISITION
#CoWebinar @CoSchedule @SumoMe
Target Your
Landing Pages
Welcome a specific reader
Where are they coming from?
Guest Post?...
#CoWebinar @CoSchedule @SumoMe
Not Specific - General to
all Readers. “Hey, you!”
Super-Specific!
“Welcome Inman!”
#CoWebinar @CoSchedule @SumoMe
How to Buy Ads
just keep it simple and boost a post to start
#CoWebinar @CoSchedule @SumoMe
#CoWebinar @CoSchedule @SumoMe
Then Re-Target
#CoWebinar @CoSchedule @SumoMe
Re-Target Your Content
- No one WANTS to click ads!
- Only spend $20!
- I’ll walk you throu...
#CoWebinar @CoSchedule @SumoMe
The Flattery Method
- Read someone's article, attend their
webinar, or buy their course
- F...
#CoWebinar @CoSchedule @SumoMe
Great marketing focuses on 1-2 activities that
you can double, triple, 10x down on.
“ ”
#CoWebinar @CoSchedule @SumoMe
Stress-Free Webinar Strategy
Find someone that has an audience you want.
Agree on webinar
P...
#CoWebinar @CoSchedule @SumoMe
Brian’s Email
#CoWebinar @CoSchedule @SumoMe
Recap! What You Can
Do in 5 Minutes
Ask: Install Welcome Mat @ SumoMe.com
Assets: Update yo...
#CoWebinar @CoSchedule @SumoMe
Rapid Fire!
#CoWebinar @CoSchedule @SumoMe
ListGoal.com
#CoWebinar @CoSchedule @SumoMe
Email Frequency
Send one email per week!
#CoWebinar @CoSchedule @SumoMe
What’s a Good
Conversion Rate?
Should be about 2% site-wide
#CoWebinar @CoSchedule @SumoMe
What’s a Good
Open Rate?
• 20% is good
• Use the Double-Open Trick
• Send 3-4 days later
• ...
#CoWebinar @CoSchedule @SumoMe
Bonus Time!
Video & Slides of Webinar
All the Links & Resources
Access to my Slack Experime...
#CoWebinar @CoSchedule @SumoMe
Bonus Time!
1. Install SumoMe on your site
(already using? just send a screenshot of your D...
#CoWebinar @CoSchedule @SumoMe
Questions?
#CoWebinar @CoSchedule @SumoMe
@MattRagland SumoMe.com
Thank You!
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CoSchedule Webinar

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My slides from a webinar with CoSchedule, on the topic ef email marketing and list building.

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CoSchedule Webinar

  1. 1. #CoWebinar @CoSchedule @SumoMe How to Exponentially Grow Your Subscriber List Tips, Tools, Tricks, and Lessons from the team at SumoMe.com
  2. 2. #CoWebinar @CoSchedule @SumoMe Matt Ragland Sumo Sensei
  3. 3. #CoWebinar @CoSchedule @SumoMe Will there be a recording? we will see…
  4. 4. #CoWebinar @CoSchedule @SumoMe Have Questions? there will be answers! at the end…
  5. 5. #CoWebinar @CoSchedule @SumoMe Have Questions? there will be answers! at the end… Join on Twitter!
  6. 6. #CoWebinar @CoSchedule @SumoMe
  7. 7. #CoWebinar @CoSchedule @SumoMe
  8. 8. #CoWebinar @CoSchedule @SumoMe 2 Fundamentals of Email Lists Predictable x scalable = Success
  9. 9. #CoWebinar @CoSchedule @SumoMe Don’t Do One-Offs
  10. 10. #CoWebinar @CoSchedule @SumoMe DON’T DO ONE-OFFS! get it? 😀
  11. 11. #CoWebinar @CoSchedule @SumoMe
  12. 12. #CoWebinar @CoSchedule @SumoMe Why Email? Facebook Fans: not controlled by you Twitter Followers: not controlled by you Instagram Followers: not controlled by you YouTube Subscribers: not controlled by you Email Subscribers: controlled by you
  13. 13. #CoWebinar @CoSchedule @SumoMe AAA Formula Ask Assets Acquisition
  14. 14. #CoWebinar @CoSchedule @SumoMe ASK
  15. 15. #CoWebinar @CoSchedule @SumoMe SumoMe Live Demo!
  16. 16. #CoWebinar @CoSchedule @SumoMe Lazy Sunday Method
  17. 17. #CoWebinar @CoSchedule @SumoMe Have an “Ask” Schedule
  18. 18. #CoWebinar @CoSchedule @SumoMe
  19. 19. #CoWebinar @CoSchedule @SumoMe
  20. 20. #CoWebinar @CoSchedule @SumoMe ASSETS
  21. 21. #CoWebinar @CoSchedule @SumoMe Email Signature Your Employees Email Sig too! ———— Bonus: Setup an Auto-Responder
  22. 22. #CoWebinar @CoSchedule @SumoMe Facebook What Groups are You In? (create one) ———— Search Your Social Graph
  23. 23. #CoWebinar @CoSchedule @SumoMe Export linkedin.com/people/export-settings
  24. 24. #CoWebinar @CoSchedule @SumoMe slack groups! SlackList.info Traffic1m example How to add people (Nat)
  25. 25. #CoWebinar @CoSchedule @SumoMe Optimize the Success Page Exact next step Why Urgency!
  26. 26. #CoWebinar @CoSchedule @SumoMe ACQUISITION
  27. 27. #CoWebinar @CoSchedule @SumoMe Target Your Landing Pages Welcome a specific reader Where are they coming from? Guest Post? Ad Placement? Social Link? Craft your content to match their interests!
  28. 28. #CoWebinar @CoSchedule @SumoMe Not Specific - General to all Readers. “Hey, you!” Super-Specific! “Welcome Inman!”
  29. 29. #CoWebinar @CoSchedule @SumoMe How to Buy Ads just keep it simple and boost a post to start
  30. 30. #CoWebinar @CoSchedule @SumoMe
  31. 31. #CoWebinar @CoSchedule @SumoMe Then Re-Target
  32. 32. #CoWebinar @CoSchedule @SumoMe Re-Target Your Content - No one WANTS to click ads! - Only spend $20! - I’ll walk you through this live
  33. 33. #CoWebinar @CoSchedule @SumoMe The Flattery Method - Read someone's article, attend their webinar, or buy their course - Follow it exactly with a twist - Write it up & let them know about it How this worked for me…
  34. 34. #CoWebinar @CoSchedule @SumoMe Great marketing focuses on 1-2 activities that you can double, triple, 10x down on. “ ”
  35. 35. #CoWebinar @CoSchedule @SumoMe Stress-Free Webinar Strategy Find someone that has an audience you want. Agree on webinar Promote to your audience about the webinar Presenter promotes to their audience and does the webinar
  36. 36. #CoWebinar @CoSchedule @SumoMe Brian’s Email
  37. 37. #CoWebinar @CoSchedule @SumoMe Recap! What You Can Do in 5 Minutes Ask: Install Welcome Mat @ SumoMe.com Assets: Update your email signature Acquisition: Post your site to one FB group
  38. 38. #CoWebinar @CoSchedule @SumoMe Rapid Fire!
  39. 39. #CoWebinar @CoSchedule @SumoMe ListGoal.com
  40. 40. #CoWebinar @CoSchedule @SumoMe Email Frequency Send one email per week!
  41. 41. #CoWebinar @CoSchedule @SumoMe What’s a Good Conversion Rate? Should be about 2% site-wide
  42. 42. #CoWebinar @CoSchedule @SumoMe What’s a Good Open Rate? • 20% is good • Use the Double-Open Trick • Send 3-4 days later • Change the Subject Line • Only send to Un-Opens
  43. 43. #CoWebinar @CoSchedule @SumoMe Bonus Time! Video & Slides of Webinar All the Links & Resources Access to my Slack Experiment
  44. 44. #CoWebinar @CoSchedule @SumoMe Bonus Time! 1. Install SumoMe on your site (already using? just send a screenshot of your Dashboard) 2. Forward Welcome Email (or screenshot) to matt@sumome.com!
  45. 45. #CoWebinar @CoSchedule @SumoMe Questions?
  46. 46. #CoWebinar @CoSchedule @SumoMe @MattRagland SumoMe.com Thank You!

My slides from a webinar with CoSchedule, on the topic ef email marketing and list building.

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