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Blogging 101: How to Get Started in 60 Minutes

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Blogging 101: How to Get Started in 60 Minutes

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Starting a blog can be quite a daunting task. Especially if you don’t consider yourself to be much of a “writer” and when you're competing with all the other content that’s online. This presentation will help ease your worries and help you get over the initial hesitation because in 2019, content is still the best way to drive the most visitors and leads to your website so it should be a top priority for your financial planning firm.

That’s all you need - 60 minutes! We’ve tested and researched blogging trends and statistics to bring you the most up-to-date strategy for building a blog for your financial planning business in 2019 and beyond.

Here’s what you’ll learn:

● How to engage and grow a loyal audience through your blogging efforts.
● Ways to leverage blogging to organically boost your rankings in Google.
● Action items to help guide you in implementing the strategies we teach into your own blog.
● Establishing a cadence for posting through an editorial calendar to stay consistent,
efficient, and organized with your content.
● Helpful blogging tools to create more effective, streamlined posts.
● Promoting your blog to improve traffic.
● Much more!

Starting a blog can be quite a daunting task. Especially if you don’t consider yourself to be much of a “writer” and when you're competing with all the other content that’s online. This presentation will help ease your worries and help you get over the initial hesitation because in 2019, content is still the best way to drive the most visitors and leads to your website so it should be a top priority for your financial planning firm.

That’s all you need - 60 minutes! We’ve tested and researched blogging trends and statistics to bring you the most up-to-date strategy for building a blog for your financial planning business in 2019 and beyond.

Here’s what you’ll learn:

● How to engage and grow a loyal audience through your blogging efforts.
● Ways to leverage blogging to organically boost your rankings in Google.
● Action items to help guide you in implementing the strategies we teach into your own blog.
● Establishing a cadence for posting through an editorial calendar to stay consistent,
efficient, and organized with your content.
● Helpful blogging tools to create more effective, streamlined posts.
● Promoting your blog to improve traffic.
● Much more!

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Blogging 101: How to Get Started in 60 Minutes

  1. 1. Blogging 101 How to Get Started in 60 Minutes
  2. 2. Housekeeping ● This webinar is being recorded. ● Throughout the presentation feel free to use the chat box for public messages and Q&A panel for private messages with any questions. ● We’ll be launching polls throughout. Responses are anonymous and can be answered by clicking the buttons.
  3. 3. AGENDA What We’ll Discuss & Why It’s Important ● How to engage and grow a loyal audience through your blogging efforts. ● Ways to leverage blogging to organically boost your rankings in Google. ● Establishing a cadence for posting through an editorial calendar to stay consistent, efficient, and organized with your content. ● Helpful blogging tools to create more effective, streamlined posts. ● Promoting your blog to improve traffic.
  4. 4. YOUR GUIDES Samantha Russell Chief Marketing & Business Development Officer Zoë Meggert Perfectly Planned Content
  5. 5. CHALLENGES ● Compliance ● Getting people to read your work ● Posting only “financial” articles ● Time management “Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.” -HubSpot
  6. 6. Before You Start Choosing Service Providers: What You Need to Get Going
  7. 7. THE SET UP 1 2 Secure a domain name (GoDaddy, NameCheap, etc.) You should ALWAYS be the owner of your business domain name. Choose a provider that archives for compliance (like Twenty Over Ten 😉 ) or be sure to buy a seperate archiving service. 3 Make sure your website has an easy-to-use blogging platform, with built-in SEO tools that make it easy for your posts to get found online.
  8. 8. Twenty Over Ten (or your website platform) ● Unlimited blogs ● Categorize posts ● Social sharing options ● Archived for compliance ● Medium ● Republish existing blog posts & increase traffic to full posts on your site LinkedIn ● Syndicate blog posts on your personal profile as articles YouTube ● Reformat your written posts into shorter form videos WHERE TO HOUSE CONTENT
  9. 9. 15 Brainstorming Topics minutes
  10. 10. TOPIC BRAINSTORMING Step 1: Break Topics Down By Category ● What does your audience want? ● When in doubt: send a survey! Step 2: Make Them Niche-Focused ● How does your niche approach your general topic ideas? Step 3: Stay Evergreen! ● Timely topics can be good for social media - but for blogs, you want to be able to reuse that content.
  11. 11. TOPIC BRAINSTORMING A Case for Niche-Specific Topics ● Proving value ASAP ● Weeding out competition ● Increasing visibility AND search-ability ● Continue your education ● Repeatable content! “The internet is really about highly specified information.” -Eric Schmidt
  12. 12. 5 Put It In Your Calendar minutes
  13. 13. PUT IT IN YOUR CALENDAR Blogging WON’T happen if you don’t make time for it. 30-60 Minutes To write each blog post 30-60 Minutes To review each blog post BEFORE publishing 10 Minutes For promotion
  14. 14. 15 Building a Blogging Workflow minutes
  15. 15. WORKFLOWS Workflows = a repeatable blogging process that increases your chance of success!
  16. 16. WORKFLOW 3 Select your blog topic from your idea list. 4 Write. Don’t make edits - just get ideas onto the page. Set your timer & go. 1 Open your website & create your new post. 2 Copy your blog template outline into your new post. 7 Check for SEO - incorporate keywords where you can, add images & meta description. 8 Schedule or publish immediately. 5 Go through initial clean-up. Save as draft. 6 Come back to your post 1-2 days later & edit more thoroughly. 9 When post goes live, post to social media channels & share via email 10 Measure!
  17. 17. 5 Create Your Reusable Outline minutes
  18. 18. OUTLINE
  19. 19. 10 Create Your SEO Strategy minutes
  20. 20. BOOST Do ...Don’t ... Use the same keywords across all of the topics on yours brainstorming list Avoid valuable content because it won’t “rank” Write titles in a “SEO-friendly” wayTry to outrank big companies for commonly-searched terms Repurpose your dataFocus on random keywords in order to “rank” Break up text with images/graphics and numbered lists Make it hard to read/scan your post Think about your audience and what keywords they’re searching for Overcomplicate thingsOvercomplicate things
  21. 21. BOOST Easy SEO Best Practices: 1 keyword in the title 2-3 keywords in the body text Include images with alt tags Include meta description
  22. 22. BOOST
  23. 23. 5 Promote Your Content minutes
  24. 24. PROMOTION What Does Promotion Look Like? Ask Yourself: Is your post published on your website & tagged correctly? Have you published the post to your secondary platforms (Medium, LinkedIn publisher, Youtube) Have you posted about your new blog article on social media? Have you scheduled social media posts about the blog over the next several weeks? Have you submitted the blog to other third-party platforms (for example IRIS.xyz, local newspaper, etc.)
  25. 25. PROMOTION How To Make Your Blog Content More “Shareable” ● Pull quotes & make them into social media images ● Create a reusable “excerpt” or meta description to post on social media, in email newsletters, etc. ● Translate your blog into a 30 second video & share on social media ● Link, link, link!
  26. 26. IMPROVE PROMOTION Research shows…. ● Longer blog posts = increased ROI (1,200 - 2,000 words), yet 50% of bloggers write posts with less than 500 words ● Longer Headlines (14-17 words) = more social shares ● Backlinks Greatly Improve SEO - but 94% of posts have ZERO backlinks ● There is no “best day” to publish ● Use List Posts, “Why” and “Questions” Source: https://backlinko.com/content-study
  27. 27. 5 Prep For Your Writing Session minutes
  28. 28. PREP Images 🔍 Keywords 📁 Workflows Research ● Unsplash ● Pixabay ● Pexels ● Google Keyword Planner ● Google Search Console ● Ubersuggest ● Dropbox ● G-Suite ● Co-Schedule headline analyzer ● Google Analytics ● HubSpot blog idea generator ● Quora ● Google Trends ● Conduct surveys via social & email
  29. 29. BONUS #1 Measuring Your Performance & Progress
  30. 30. GOOGLE ANALYTICS There are over 10,000 metrics you can track with Google Analytics.
  31. 31. GOOGLE SEARCH CONSOLE
  32. 32. BONUS #2 Refine + Optimize
  33. 33. REFINE + OPTIMIZE: CHECK YOUR DATA Step 1: Based on your analytics, refine your blog topic ideas. Get more granular on popular topics, or do a “series”. Step 2: Update the keywords you’re using in each post based on what you’re “ranking” for (look for positions 4-10). Step 3: Know where your traffic is coming from (Referral traffic!)- and promote there! Show up where your audience is!
  34. 34. REFINE + OPTIMIZE: WORK YOUR ARCHIVES Step 1: Identify blog posts worth updating (i.e. those that can be improved upon or have potential to rank higher). Update at least one old blog post per month. Step 2: Update the content for accuracy, freshness, and comprehensiveness. Step 3: Infuse new keywords based on the new data you’ve pulled and link back to newer posts on the same topics. Step 4: Re-publish as new by changing the publish date so it's featured as new on your blog. Then promote your updated content just like you would any brand new post.
  35. 35. Finally Succeed at Blogging More in 2019 www.twentyoverten.com/content-assist We’ve got content that’s fast, affordable & customizable, so you can make your online presence more lively, engaging & search-engine optimized. New Sign-Ups Get $50 Off Through 3/1 Use Code: Blogmore19
  36. 36. Outsourced Content Creation & Strategy Ghost writing, blogging, social media management, email marketing assistance, coaching for local strategy, analytics. Content Coaching Hourly virtual coaching programs and on-site coaching sessions for you and your team. Free Resources for the DIY Marketer Blog, newly-launched podcast, free marketing and best practice guides - and more! perfectlyplannedcontent.com
  37. 37. Questions? https://www.linkedin.com/in/samanthacrussell/ marketing@twentyoverten.com https://twentyoverten.com/ (855) 360-1732 https://www.linkedin.com/in/zoe-meggert zoe@perfectlyplannedcontent.com https://perfectlyplannedcontent.com/

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