Power Point Presentation on the topic Hypermarket prepared by students of Birla Institute of Technology, Mesra, Patna. Harsh Raj Satyam Parashar Mehar Yahya

1. HYPERMARKET
PREPARED BY:
1. HARSH BBA/15029/16
2. SATYAM BBA/15048/16
3. MEHAR BBA/15076/16

2. HYPERMARKET
SUPERMARKET
DEPARTMENTAL
STORE
A self-service retail market selling especially
foods and household merchandise.
E.g.: D-Mart, Easy Day
Large retail establishment with an extensive
assortment in variety and range of goods,
organized into separate departments. All
departments are housed under the same roof
to facilitate buying, customer service,
merchandising, and control.
E.g.:

3. WHAT IS HYPERMARKET?
 It is a retail market.
 It is the combination of Supermarket and Departmental Store
 Focuses on High Volume and Low Margin Sales.
 They have more than 200000 brands of merchandise available at any
time.
 E.g.:

4. SPECIALITIES OF HYPERMARKET
 Provides international shopping experience.
 Guaranteed quality and choice of products and services.
 Extra services to the shoppers within the store.
 Catering to all classes and customer base.
 Loyalty and customer retention programs.

5. FACTORS AFFECTING HYPERMARKET
Customer
Service
Location
Product
Assortme
nt
Pricing
Communi
cation
Store
Design
and
Display
1.Customer Service
2.Location
3.Product Assortment
4.Pricing
5.Communication
6.Store Design and Display

6. PRODUCT DISTRIBUTION IN HYPERMARKET
Home
And
Personal
Care
Furniture
Fashion
and
Jewellery
Apparels
Electronics
Foods Childcare
Grocery
Fresh
Farm
Products

7. STRENGTHS OF HYPERMARKET
LOW PRICE
CUSTOMER LOYALTY PROGRAM
HUGE INVESTMENT
INTERNATIONAL SHOPPING EXPERIENCE
ONLINE SHOPPING FACILITY
WIDE RANGE OF PRODUCTS

8. WEAKNESS OF HYPERMARKET
GENERAL PERCEPTION LOW PRICE=LOW
QUALITY
OVER CROWDING DURING OFFERS
LONG LINES AT BILLING COUNTERS
LIMITED ONLY TO VALUE OFFERINGS AND LOW
PRICE PRODUCTS
VERY THIN MARGIN

9. DIFFERENCE OF HYPERMARKET TO SUPER MARKET
A Hyper Market is bigger in size and stores larger number of FMCG
products than a super market
A Hyper Market looks more like a warehouse than a store
Supermarket provides more warm services and has personal touch which
is absent in Hyper Market
Prices at hyper market are cheaper than at super market
Hyper Market’s price is less compared to a super market as the main
motive is more savings for customer .
The décor of a super market is more attractive than a hyper market
Hyper market provides more offers & schemes in Festive Season then
Super market .

10. PRICING IN HYPERMARKET
 VALUE BASED PRICING:- It is the pricing based on how much customers
will pay for the product.
 PROMOTIONAL PRICING:- It is the act of offering a lower price temporarily
in order to enhance the sale of the product.
 Low interest financing
 Psychological Discounting
 Special Event Pricing (Diwali Dhamaka ,Holi offers etc)
 Differentiated Pricing

11. PEOPLE IN HYPERMARKET
 Well trained staff.
 Appearance and Ambience
 Empowered individual
 Encouraged to think out of the box
 Use scenario planning as a tool for quick decision making
 Security Guards & Helpers at each gates
 Recruitment of at least 10000 people (Provides job opportunity)

12. FUTURE OF HYPERMARKET
EXPOSURE OF FOREIGN CUSTOMER
ECOMMERCE INTRODUCTION IN ORDER PLACING
LESS FORGIVING CUSTOMERS AND MORE JUDGEMENTAL
CUSTOMERS
KEEPING GENEROUS BRANDS IN STORES
DEVELOPING LOYALTY PROGRAMS FOR CUSTOMERS
CREATIVE INTERACTION OF CUSTOMERS AND STORE PRODUCTS
INTRODUCTION OF NEW TECHNOLOGY FOR AMBIENCE
IMPROVEMENT.