Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and platforms.
1. The art of story
telling using
Social Media
- Deep Sherchan, CMO Simplify360 -
2. I just loveeee this guy !!
Image Source: http://www.businessinsider.in/Gary-Vaynerchuks-6-Secrets-To-Creating-Great-Social-Content/articleshow/27316866.cms
4. I watched a YouTube video featuring him, at
the time when I was starting my own start-up.
!
And he was super inspirational.
5. And he still is !
And the word I took from
him since, is “HUSTLE”
6. – Gary Vayerchuck from this latest book
“Jab, Jab, Jab, Right Hook”
“A great marketing story is one that
sells stuff. It creates an emotion that
makes consumers want to do what
you ask them to do.”
18. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.
19. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.
It needs to have.
20. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.
It needs to have.
• Flow
• Direction
• Speed
• Magnitude
21. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.
It needs to have.
• Flow
• Direction
• Speed
• Magnitude
Pick up the best movies out there and you will always find
these 4 elements at their best.
22. What?
In a story, characters always move from point A to point B.
Source: www.mediabistro.com
23. What?
In a story, characters always move from point A to point B.
Source: www.mediabistro.com
24. What?
In a story, characters always move from point A to point B.
Source: www.mediabistro.com
Kurt Vonnegut once showed
how stories can be graphed
with points and lines.
25. What?
When you think of Cinderella, what can you recall?
!
Her cruel step-mother, kind fairy god mother, the magic, the missing shoe, and the prince.
26. What?
For your business:
!
• Cinderella is your customer.
• Step-mother is the problem of your
customer.
• You are the Fairy God-mother.
• The magic is your product/service.
• Handsome prince is the goal of your
customer.
Now, can you see the WHAT of YOUR story?
Image Credit: Disney
27. What?
Remember that when you talk about WHAT,
focus on a single event of your story.
!
Having a clear and simple message
is very important.
28. What?
Story of Gary is very simple and powerful.
!
He took his wine business from
$3 million business to
a $45 million business using the
Internet.
The story has strong direction and magniture.
30. Where?
‘Where’ is defined by your target
audience.
!
Gone are the days when people gathered together to listen to your story.
!
New audience demands story teller to be present where they are.
34. When?
Image Source: Screen shots of graphs generated using Google Trends.
‘When’ is not all about TIME, but it’s also about TREND.
Use trend analysis to know the current trends.
#Selfie
35. How?
‘How’ is all about your story telling
skills and your methodology.
36. How?
‘How’ is also related to your TARGET
audience which in turn is related to
your choice of social channel.
37. How? Many ways to tell your stories.
Memes
Memes are the new way to express emotions
and has an instant connection with audience.
38. How? Many ways to tell your stories.
Short 6 sec Vine
videos
Short video format is the best way to connect with
audience which demands short and powerful message.
39. How? Many ways to tell your stories.
Instagram aesthetic
photos.
Every one is an artist on social media. Instagram provides
the best platform for sharing something as mundane as a
cup of tea to create a poetic experience
40. How? Many ways to tell your stories.
Slideshares
Slideshare provides a unique form of content format
which allows you to use graphics + typography + videos
to tell your story.
41. How? Many ways to tell your stories.
140 char + image
Tweet travels faster than any other content on social
media.The light weight 140 char content with graphics
allows you to reach masses in no time.
42. How? Many ways to tell your stories.
Infographics
Graphics and Animation are the most creative ways for
storytelling to story telling which can last for years.
Infographics +
Animation
43. How? Make your choice …
Memes
Short 6 sec Vine
videos Instagram aesthetic
photos.
Slideshares
140 char + image
Infographics
44. You need to nurture your
process and build on intuition.
Following the above steps alone will not make your a great storyteller.